About formulating the market research question as precisely as possible. From this. the most feasible research questions can be deriv. or investigation can come from very different sources. A specific marketing question often represents a decisive move in a market research project. while the opening of new markets. the development of new products or increas competitive pressure also creates a corresponding ne.
In principle motivation for research
For information that can be cover by research. the direction and specific content of the upcoming market research project. It is also necessary to identify the information ne to solve the problem. Only on the basis of accurately defining requirements can relevant information be collect and evaluat effectively in subsequent stages. In addition to content Albania Mobile Database planning. specific research questions. timing. and financial planning should be identifi during the definition phase. The German Marketing Academy usually executes the first project phase in a first kick-off workshop. in which all relevant information is exchang with the client.
The research question determines
Relevant objectives are defin and further ATB Directory actions are plann in detail. proprietary market research. Here. however. there is above all the danger of a lack of objectivity. The relatively low level of methodological knowlge and time and personnel bottlenecks are further disadvantages. For the reasons above. it often makes more sense to outsource this process. We guarantee you many years of experience in the field and can use our expertise to implement your personal market research project in many different ways. Design of a Market Research Project During the subsequent design phase. it is important to.