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  • But I also have to be clear I have been in the

    It tends not to be the better agencies that do cold calling – even if there may be exceptions. How do you assess the work of an SEO agency from the outside? Even for me, as an agency owner with 13 years of experience, it is usually impossible to judge an agency’s performance from the outside. Some agencies have great websites and look great – but don’t really but I also have to work satisfactorily for their customers. Other agencies have a terrible website themselves but do top-notch work on clients. Of course there are also great agencies with great websites and so on. The range here is incredibly high and I personally only. Hear something here and there from former customers or other “gossip” from the industry.

    I too am sometimes surprised and often

    Have to adjust my opinion of agencies I know, both positively and negatively. What makes matters worse is that the quality UAE Phone Number Data of an agency’s work can change over the years. The XY agency was great in 2015 with 10 employees. But a few years later with 50 employees, the way we work has changed significantly. Increasing the size can also lead to a better way of working and reducing the size can also worsen the quality – depending on the individual case. Unfortunately, you can only judge the cooperation with your agency once you work with them. Even then, even in the best relationship, there will probably always be ups and downs and a lot depends on you and your expectations. This makes it all the more important to “check out” the agency beforehand and see what the collaboration could look like.

    Of course there can still be problems afterwards

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    But the probability is reduced. By the way, a good agency will do the same with you as a customer in advance and reject many requests. It can be good for both sides to agree on a kind of “trial period” with a special Turkey Phone Number List possibility of termination. Objective evaluation criteria People like it when they can evaluate services or products using the simplest possible key figure. Below I will go into all the objective. And supposedly objective – evaluation criteria that can be used to evaluate an agency. SEO agency certifications. The SEO quality certificate from the Federal Association of the. Digital Economy (BVDW EV) There is only one really meaningful and independent SEO certification in Germany. The SEO quality certificate from the Federal Association of the Digital Economy (BVDW EV) . Which actually checks the quality of an agency’s work.

  • Don’t have much SEO knowledge the lesser your

    You learn a lot during the conversations. Agency A says “apples are important,” while agency B is all about pears. Agency C, on the other hand, thinks apples, pears and cherries are important. As a rule, you will soon reach a point that makes you despair because everyone says something different. Hold on Don’t have much Then comes the point at which you can assess the respective agency a little. Then calmly ask, “Everyone else recommends this to me – they don’t, why?” and get deeper and deeper into what actually sets the agencies apart from each other. Don’t have time to call and compare multiple agencies? Consider the hassle, time and money it will cost to search again after a long time.

    In a nutshell Check your future agency thoroughly

    Contact multiple agencies. The less prior knowledge you have, the more conversations you should have. Try to build up so much knowledge that you can ultimately choose the agency that best suits your needs. Should you Turkey Phone Number Data listen to recommendations from friends? Many customers work with recommendations from friends. This can work well, but it doesn’t have to. Your friend may have completely different standards and value completely different things than you, or he may not be able to correctly assess the quality of the work. When it comes to recommending complex services in the B2B sector, I often get good addresses from acquaintances – but I still check the service provider(s) through their paces myself and do some research on the internet myself . By the way.

    I often do it by asking on Facebook or Linkedin

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    as a status update: “Who knows a good service provider for XYZ?” This way you get the first good addresses quickly and easily. The best service providers are often mentioned several times, and when there is Thailand Phone Number List such an “accumulation” I take a closer look at them. However, you need a large (Facebook/Linkedin) network for this. An agency calls you in a cold call using cold calling. What should you do? You should be very skeptical. What you need to know is that I am a staunch opponent of cold calling by telephone. In my opinion, an online marketing agency should be able to generate more customers through online marketing.

  • Whoever maintains the plan should in the best case

    Have a feeling for customer needs. Having project management skills also means being aware of all important project/customer information and changes and, if in doubt, finding out about them yourself. Whoever maintains Bring content marketing know-how. Have an understanding of the development and expansion of the target group. Be able to analyze and interpret data. Be open to optimizing the plan. be in close contact with other departments from the project. be reliable and have a stimulating effect. Have distribution knowledge. Recognize upselling potential. It is clear to me that very few editorial offices have a person who combines all of this.

    However having a few of these characteristics

    Is an advantage when it comes to maintaining an editorial plan. You can also perhaps create and maintain the plan together with another person: this way you can combine more skills together .Today I have a Thailand Phone Number Data small FAQ about the collaboration between a customer and an SEO agency. What should you as a customer pay attention to when hiring an agency? And how do you recognize a good agency? Puzzle piece alone in front of puzzle Disclaimer Of course, we are an agency ourselves and my opinion is colored by what we think is good and what we offer. However, I tried to give you really good tips that will help you move forward in a neutral way. It is important to me that you find the right agency. It’s rarely about “good” or “bad”, but rather about the right match of budget, expectations and mentality. The lid must fit the pot.

    It doesn’t necessarily have to be us

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    How do you find a good agency? You can overcome many challenges when working with your agency. In every business relationship there are ups and downs, and when you’ve been working with an agency Taiwan Phone Number List for years, this is completely normal. But if your agency is fundamentally the wrong one for you, then you have a big problem. Therefore, my first piece of advice: check your future agency through its paces! The better and more thoroughly you examine your future partner, the lower the likelihood of a nasty surprise. It’s not so much about “good” or “bad”. It’s about ensuring that your requirements and the agency’s services fit together optimally. Many companies contact several agencies (usually three to five) and make extensive calls to each of them.

  • Someone else is involved Simply ask the customer

    By the customer for the project to be worked on. This often brings clarity. Clarify FAQ for editorial plan Ask the right questions about your content planning and it can meet your needs. Plan “Rank Content”: Ask the right questions To ensure an uncomplicated, clear and practical content plan, you can ask yourself the following three questions right from the start when planning your content: Can content be reused? And if so, how? Which topics are popular? How can this be (further) used? Which texts can be supplemented with useful, new/additional texts on related/important keywords? The meaning behind it.

    Content developed in this way should be

    Based around the already defined topics and formats and, in the best case, should also rank. This is ideal for new topics and to strengthen the site for a specific subject area. Don’t miss any more posts: THE newsletter in Taiwan Phone Number Data online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. Reduced topic plan for external parties A nice way to save yourself the burden of an external editorial plan is to send your customers a topic plan that is not too extensive. The reduced topic plan then only contains the topics and the deadlines for the format and comments on the respective topics – done.

    You write everything else down in your

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    Editorial plan, for example, and so does the customer. This is simple, uncomplicated and practical. Editorial plan ready? Watch out, there was something else there. Since there is usually not just one Switzerland Phone Number List department working on a project, you should find out about other marketing measures with your customers/clients. It makes sense to know the entire project; this is the only way you can take further media planning or possible offline campaigns into account and refer to them. The Guardians of the Plan Just quickly update the editorial plan – that can work well, but it doesn’t have to. Unfortunately, the more people work together on a document, the greater the sources of inspiration as well as the sources of errors. From my experience, it makes sense that those who are supposed to maintain the plan have a certain basic understanding of various areas.

  • External-deadline-excel-calculate-editorial-plan

    Calculated-deadline-external-reading-plan If you then want to know the remaining working days, you have to use an extra column for the holidays. For this, I have now set the external deadline for April 6th external-deadline after Easter. Factor holidays into your editorial plan in Excel Now you enter the holidays and use the note. NET WORKING DAYS” to calculate the actual time remaining for you and your team in working days minus the holidays. Here you can now see the actual “working days until submission” in column E, formula and. ENTER. Holidays-into-editorial-plan-taken-into-account-with-Excel-formula editorial plan-excel-created-with-deadline-holidays There are 31 working days left to meet the internal deadline.

    Instead of public holidays, team vacation

    Days or other days that fall within the project period can also be deducted. Man on bench with umbrella over guitar Nonsense as an idea in the editorial plan. Even the biggest nonsense can be recorded Switzerland Phone Number Data as a spontaneous idea in the editorial plan – who knows what else can come of it? Create the opportunity for spontaneous ideas Use a spreadsheet within your editorial plan as a “creative quarter” and, together with your team, write down all the ideas that spontaneously come to your mind about the customer, post types or similar. Most of the time, these ideas are lost if they are. Not noted down immediately, and what better place to do this than the editorial plan? At least if you don’t want to use tons of other creative tools or you haven’t yet agreed on a final tool.

    like Mural or something similar

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    Match topics and keywords Oops, it already happened. A colleague is already writing a similar post and neither of you knew anything about it? In addition to the fact that speaking to one another. Should be a Sweden Phone Number List given even when working from home, comparing topics or keywords is advisable, especially for large projects in which many different people and possibly also other service providers and agencies are working on them. If possible. Have the other topics or keywords sent to you and compare them with your topic plan. This doesn’t always just result in frustration. But can create great synergies that lead to new subject areas – even if the competition has a hand in it.

  • Depending on the customer and type of content

    Open and that can be worthwhile for all sides. Tips & tricks for the editorial plan In addition to the information already mentioned, you can also integrate other things into the editorial plan or use a few tricks to get additional benefits from the document. Below I’ll tell you a few little tricks on how your editorial plan can further simplify your everyday life. Content planning: First the topics, then the rest It is easier to plan the topics first and then determine the format and time frame. Not every topic is suitable for social media and not every product needs an explanatory video. It is therefore much easier to first narrow down the possible topics and then think about formats and the necessary time frame.

    The common thread in the plan

    Pay attention to the strategy With an editorial plan you can visualize and follow a common thread along the content strategy. If there is no strategy or you don’t know it, it is still advisable to come up with Sweden Phone Number Data some kind of common thread. This makes planning easier. In order to respond to seasonal conditions or specific purchasing behavior of the target group, you can obtain information from the customer and Google tools such as Google Trends. This can help you set a suitable time frame for certain topics. For example, there are more searches about diet at the beginning of the year than in December, so a topic related to losing weight is better planned for a ranking in January than in October.

    Google Trend Screenshot Editorial Plan

    Phone Number Data

    Show difference between date entries How much time do you still have to submit your contribution? Is there an internal and external deadline? So that you have a better overview of your time leeway, you Spain Phone Number List can use the following Excel formula: For example, enter the project start in line B2 and the internal deadline in line C2. In column E you then calculate how many days are left until submission using the formula =DATEDIF(B2;C2;“d”) and pressing ENTER. screenshot-date-difference-editorial-plan-beginning screenshot-excel-editorial-plan-date It’s even easier with the negative difference in the date. Here a =B2-C2 is sufficient to calculate the days until delivery. excel-editorial-plan-negative-date-difference editorial plan-with-date-difference-negative-days You can then calculate the same thing for the project duration with an external deadline, here in column F: =DATEDIF(B2;D2;“d”) and ENTER.

  • If you are creating content for a shoe store

    Shoe store in the last two weeks because of your Instagram video and bought something there. Therefore: If possible, set goals so that you can measure them. You can find some goals for content marketing in our if you are creatinge blog post “7 Content Marketing KPIs – Measure Your Successes” . Advantages of the editorial plan in relation to the goals. An editorial plan can help ensure that goals. In black and white – are set and checked for the content. Because experience shows that the latter rarely happens or doesn’t happen at all, and if it does. No insights are gained from it and the check remains without consequence. It is important and worthwhile in the long run.

    An editorial plan in which the success or

    Failure of certain content content and formats is recorded, and conclusions are drawn from this for the further handling of projects and further content for the customer, is worth its weight in gold. The more Spain Phone Number Data of them, the better. This way you can check the success of a document, have proof of success or failure and a great source of inspiration for further content. To-dos in the editorial plan instead of lots of post-its It’s better to enter the to-dos in your plan for everyone to see, instead of trying to keep track of things with post-its. Maintaining an editorial plan: really stressful, right? Regular maintenance of the editorial plan is the prerequisite for an up-to-date document that everyone can rely on and work with.

    You can achieve if you are creatinge an up-to-date status

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    without much effort through routine. So create a daily routine in which you update and check the editorial plan once a day. It is advisable to have a main employee and a representative of the responsible Singapore Phone Number List person. So someone feels responsible. To ensure that maintenance of the editorial plan is not neglected. a weekly update can be helpful for the customer. So you are basically “forced” to maintain the. Plan and automatically create a routine. Examination of the planned editorial process Check your editorial plan regularly for sense and nonsense. What was the best idea ever three months ago can now be total. It is therefore important to create scope for change for the customer in advance and to critically question their own ideas from time to time.

  • References Have you discovered similar content

    Editorial plan for the article in question. Here’s how you can do it use as an additional source of inspiration, get an overview of what the competition has in the subject area and If necessary, prevent duplicate content. 23. Note “Purchase stage”. In the unlikely event that you know at which point in the customer journey your readers are, please note this in the editorial plan. This helps to tailor the text exactly to the sensitivities/desires of your readers. Maintain a temporal overview of a shared content plan An editorial plan for internal & external employees? Not always the best solution. Do I need an internal and external content plan.

    The advantage of an internal and an external

    Editorial plan is that you can use one internal plan for all your customers. The disadvantage: You have to create additional external plans. From my experience, this is not as time consuming as it sounds. External South Africa Phone Number Data editorial plans are usually created together with customers for a specific, clearly defined period of time. For example, at the beginning of the year for three, six or twelve months. Once the topics have been determined, changes are usually made on the fly within the already planned, fixed period of time. If shared access to a plan is not possible, an updated form of the editorial plan will then be sent out as needed.

    The goal of a joint plan with your customers is

    Phone Number Data

    That you have less communication effort and thus save both sides time and costs. In order for this goal to actually be achieved, the plan must be properly maintained and conscientious handling of it must be Saudi Arabia Phone Number List ensured by both sides. Otherwise, in the worst case scenario, you will have significantly more effort with a shared editorial plan and no one will be able to see through it afterwards. How important are the goals in the editorial plan? It always sounds super simple: We have to set goals for our content. But hardly anyone does that. In practice, this is not always so easy to implement with the goals, but it does not change the importance. As described above , your internal goals do not always have to be the same as those of your customers. However, your internal goals shouldn’t deviate completely from the customer’s ideas. When setting goals, you should always think about measurability.

  • Prioritization If you have several things to do

    Which can perhaps wait a little longer, since, for example, nothing will go live with the customer before the relaunch of your accommodating customer in four months? This is not an evaluation of your work or a prioritization If you devaluation of the customer according to the motto that customer X only has priority 2, but rather a useful tool to make your work easier in stressful phases. 15. To-Do box Who will provide additional information and by when? If you still have questions or are missing the customer’s super-informative white paper on the product the content is about, note it in your editorial plan. Supplement the editorial plan with additional important information.

    With additional data in the editorial plan

    you can make your work easier without much additional effort. What can be included in the editorial plan? In addition to the “must-haves” of your editorial plan, you can add other things if necessary. Depending Singapore Phone Number Data on how and with whom you work on the editorial plan, it makes sense to include the following things: 16. Personas If you don’t just write for a single customer or if your customer has defined several buyer personas , you can name them in the editorial plan for the respective content. 17. Media planning/special promotions If other advertising measures that directly affect your content are planned, it may make sense to note the advertising period or the measure in the editorial plan.

    Social media planning Will the post be

    Phone Number Data

    pushed via social media? Should this also generate clicks or likes? If necessary, note the format of the social content for your content or the goal of the social media planning for your article. 19. Campaign info/goals Russia Phone Number List Is your content just a microscopic or gigantic part of a huge campaign? Then you can write the campaign goal into your editorial plan. 20. Snippets Sometimes it can make sense to write down the snippets used for the pages created in the editorial plan. This way you won’t forget a snippet and after a while you can check the snippets at a glance. This is helpful if something changes at Google or your customer. 21. Linking Options Have you noticed that your content could be perfectly linked to other existing sites or vice versa? Use a column for possible linking options.

  • Determining the type of content is important for

    Evaluating the success of your content. 7. Channel of publication If you have influence or know where your content should appear and be promoted, it is helpful to note this in the editorial plan. On which website. Determining the type blog or platforms will your content appear? This makes it easier to evaluate success. 8. Distribution channel On which channel are advertising measures promoted? Is it purely organic reach or is your content also promoted for money? Make a note of this in the editorial plan so that you won’t be surprised afterwards if the number of visitors suddenly increases rapidly. 9. Keyword(s) If the content to be created is search engine optimized, then write down the main and secondary keywords in the editorial plan.

    If the project is larger you can immediately

    See whether and when which keyword has (already) been used. 10. CTA used Which call-to-action will you/want/need to Saudi Phone Arabia Number Data use for this content? Write it down and measure success afterwards! 11. Goal of the post / KPI This is in the same vein as point 10, but makes it even more concrete: What goal are you pursuing with the text. ATTENTION: This does not always have to be the same goal that the customer is pursuing with the text. For example, if your customer wants to generate more sales via the subpage, your own goal can be, for example, to increase the number of visitors by 10% by date X or to increase the ranking by X places. One does not exclude the other, but it sometimes makes sense to set internal goals differently than external ones.

    As a copywriter or content marketer after

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    The project has been completed or the text has been submitted, you often don’t even notice whether your customer is actually making more sales from the site or not. In many cases, the number of visitors or rankings are easier to measure and can sometimes create a sense of success for you and Qatar Phone Number List your team. The KPI finder from BVDW eV can also help you when looking for possible goals . 12. Content Status Permission granted? Completed? still open? Briefing done? Running? Complete? On-line? – Use a column for the current status of the content. A classic “red-yellow-green traffic light system” also makes sense here. 13. Reporting results Is your text successful? Transfer your (own measured) reporting results in relation to the respective content to the editorial plan. A “Was the goal achieved: Yes/No” is enough.

  • Contents Why do I need an editorial plan for content

    Do I need an internal and external content plan? How important are the goals in the editorial plan? Maintain editorial plan Tips & tricks for the editorial plan 4 key advantages of the editorial plan Contents Why do Why do I need an editorial plan for my content marketing? You should definitely ask yourself this question before creating an editorial plan. This is the only way it will serve its purpose later and not become an annoying document that you have to maintain because of your boss. It’s best to write down what your editorial plan should be able to do and then decide what needs to be included. From my experience. It makes most sense to view the editorial plan as a holistic document.

    Everything – really everything – that is important

    To know for creation, success and success control is noted here. Editorial schedule update reminder A document for everyone makes it easier to keep an overview and everyone is on the same level Russia Phone Number Data of information. What needs to be included in the editorial plan? It is used for time planning. Regardless of whether this is annual planning, three-monthly or monthly planning, and helps to maintain an overview as the order situation becomes more complex. Therefore. In my opinion, the following things should be included in a proper editorial plan: 1. Deadlines They serve for temporal orientation. It is not uncommon for other departments to depend on meeting deadlines.

    Therefore they are an absolute must

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    Release date When your content is published is crucial for the start of your success monitoring and the actual completion of the content process.Responsible Who is responsible for creating it. With the entry Philippine Phone Number List of a responsible person. Everyone knows who they can contact if something changes, questions arise or the deadline is not met. 4. Topic Use a column for the exact topic or the preliminary heading of the content, so everyone knows what it is about. 5. Format Video, text, infographic, white paper or something else? The format should be noted in a column. If necessary, this can also be integrated into the topic column. 6. Type of content What type of content do you want to create on the topic mentioned? Should it be news, evergreen content or snackable content.

  • The effectiveness of an automated audit depends

    SEA audit directly in the Google Ads account with the optimization factor recommendations. Under no circumstances should you accept these suggestions without checking them – high budget expenditure and sometimes meaningless keyword entries can be the result. However, it is definitely worth checking the recommendations from time to time. Implementing some of them – and rejecting some of them. With the optimization factor, Google suggests recommendations for customization The recommendations for the optimization factor (in the middle column menu under “Recommendations”) are partly helpful – but partly not. “Search engine optimization for free” would be a meaningless keyword for seocracy. It is advisable to reject non-relevant optimization factor recommendations in the 3-point menu.

    You can reject recommendations that you

    think make less sense using the 3-point menu at the top right. Google also rewards rejection of a recommendation with a (temporary) improvement in the optimization factor. We can help you! Are you Qatar Phone Number Data looking for a competent, flexible and reliable online marketing agency? We look forward to your non-binding inquiry. Contact us Do you benefit from having a direct Google Ads account manager? The account managers also often do a kind of Google audit – but these seem more Google Sales-driven and don’t necessarily lead to a sales drive for your website. What belongs in an SEA audit.

    The levels the effectiveness of analysis in the SEA Audit

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    Are not rocket science – for example, if you compare the service pages of different SEA agencies to the SEA Audit, there is largely agreement here. From the rough to the fine, it is worth checking these levels during New Zealand Phone Number List the SEA audit – and adding additional levels depending on the objectives.In addition to the fact that an editorial plan helps you surprise. Plan your content, you can also include other important information in it that will help you and your team create content and for other projects. I’ll tell you in my blog post which information is essential for me to include in an editorial plan and what a sensible content plan should contain. Creating an editorial plan prevents chaos If you use your content planning cleverly, you will get more out of your editorial plan in the long term.