In content marketing are, above all, increasing brand awareness, generating leads and reach, as the survey by the BVDW ( Federal Association of the Digital Economy ) from 2017 shows. BVDW 2017 survey: goals for content marketing TIP: The BVDW has also dealt extensively with the topic of KPIs. You can find the result here in the KPI finder . platform to display a list of relevant key figures. Important information and reasons are summarized here in the PDF . kpi-finder.com Tool des BVDW But how can higher-level goals such as awareness and reputation be measured? You can do this by defining subordinate objectives. The following gradation will help you: Overarching corporate goal(s) Goal(s) for your content marketing Goal(s) for individual content marketing pieces Let’s play through this as an example.
Using a dropdown you select a goal and the relevant
Corporate goal: Increase brand awareness, increase sales. Goal for content marketing: Reach as many people as possible online via various devices Iran Email List and persuade them to buy. Goal for individual content marketing content: Using relevant search terms that potential customers are looking for, direct traffic (new and returning site visitors) to specific websites (product pages, service portfolio, further advice pages, magazine articles, etc.) so that they can take the desired action there ( Conversions: purchase, read article, download white paper, make contact request, etc.). Once you have defined the goals, the next step is to think about which metrics you will use to make successes visible. At Seocracy, we focus on the following content marketing goals to ensure that we achieve our goals and those of our customers: Increase organic magazine traffic.
Generate organic traffic Achieve rankings
Generate magazine-to-shop traffic and increase conversion rates Reach and increase returning visitors after initial contact with content Gain magazine entries as newsletter subscribers We have set the following goals for individual content: for main Cambodia WhatsApp Number List keyword Generate backlinks through influencers or specialist media/industry websites Click-on link and/or download PDF/Excel etc. in individual articles Increase click-through rate in search results for main keyword Of course, you can’t always achieve all your goals. In many cases this is not even desirable or sensible. Always think about which goal is the most important for you or your customer. What are achievable metrics for your content marketing? Now the numbers finally come into play! I have one request: always look at numbers in context.
