The podcaster lists the focus of the episode

The podcaster lists the focus of the episode

Listing in the description of a podcast episode. A structure like the numbered list helps search engines and users understand the page content and the podcast. Link episodes  page or embed the audio files from a host. Ideally, briefly The podcaster describe what the episode is about, like with. AktienMaster: embedded podcast episode. The podcast episode is clearly visible on the landing page. And can be started straight away. Setting links also means that you can link to other external sources or pages on your domain. For example. You can tease further episodes on the landing page of a podcast. Episode or put links to your sources. Link platforms Ultimately, you should link the platforms that provide your podcast – like Madame Moneypenny does: Podcast landing page with podcast portals Apple Podcasts, Spotify, Podbean: Madame Moneypenny takes the user from your website to the podcast portals. Good snippets Of course, how your podcast presents itself in Google search results is important! Use relevant keywords and the word podcast for the meta title and meta description of your snippet.

Link the individual podcast episodes on your podcast

The description should also contain the keywords and encourage listening. You can install click stimuli for this. Here is an example of a good podcast snippet with keywords: Snippet of a podcast on Google Snippets of the Finanzwesir podcast on UK Email List Google, with the classification as a podcast, the keyword actively investing and additional triggers such as sensible and return. Tip: You can check the length of your snippet using Thorben Leuschner’s snippet tool , for example . This way you avoid it being too long and being cut off by Google. Structured data With structured data you can manage the content on your website according to the Schema.org standard. classify and describe. This allows crawlers to correctly understand the content and context more quickly. You can only benefit from this. You can find detailed instructions in Luisa’s blog post “ Structured Data and SEO ”. The general properties of are suitable for labeling podcasts. MediaObject such as “duration” and even more precisely the ofsuch as “transcript”. I’ll show you using the example of a podcast episode from.

Table of contents with timestamps for podcast

BR Radiowissen Structured data in podcasts. A look at shows that the podcast episode is marked as an AudioObject according to schema.org This China Telegram Number allows Googlebot to directly discover relevant information in the code and correctly classify the page content. Table of contents and transcript A table of contents and, ideally, a transcript of the content will greatly help Podast episode landing pages rank for long-tail searches. However, transcripts, i.e. the writing of the podcast content, are quite time-consuming. A good interim solution is detailed structuring with time stamps. It helps the user to jump directly to interesting sections of the podcast and at the same time provides content for search engines. When relevant terms are used, as with Madame Moneypenny:  episodes Table of contents with timestamps on the landing page of a podcast episode Google Podcast: Supplement to classic podcast SEO Google Podcast is the new app from Google through which Google wants to push podcasts.