If you have only distributed your different products and divisions on landing pages and have no other information or great content to offer, then it will be very difficult for you to generate new leads. It’s possible – but each individual lead is To find pages in significantly more expensive. I have observed that little information usually means expensive leads. Of course, starting out is difficult, but you should not only aim to generate new leads, but also, above all, to give your leads reasons why they should give you their contact details. To put it simply, there are two types of B2B lead generation: The companies that create an e-book on the side and then promote it via paid ads. You often pay, for example, 500 euros per lead.
The companies that have several e-books
A YouTube channel, a company blog and an offline event twice a year. You pay 10 euros per lead. Which company do you want to be? Of course, you can also hit your head against the wall and, especially at the beginning, it may be advisable that you Saudi Arabia WhatsApp Number Data pursue both strategies at the same time. This way you can get leads quickly (but expensively) and convince the board/managing director or yourself of your success, while at the same time you can ensure cheaper leads in the long term. Basically, you should always keep an eye on increasing good content on your website.
To be fair I also have to emphasize that things
Like an e-book or a YouTube channel ultimately cost money, which is why the cost per lead is ultimately not 10 euros, but more. #2 The more specific your target group, the more expensive the ads are Of course, you can create a LinkedIn campaign Mexico Telegram Number that only includes board members of DAX companies who plan to buy a new car in the next two months – it is then very expensive. It’s okay to think of a persona and place ads tailored to your target group – but sometimes it goes too far. Often the message itself is a limitation. “The 20 best HR tips for digital agencies” may not address the CEO directly, but rather his assistant – who ultimately decides on the recruitment of your HR agency. Oh, if you only had CEOs in your target group so far.
