Globalization, digitalization and the philosophy of “here and now” have produced substantial changes in our society, revolutionizing the classic paradigms of living and our lives as citizens. In reality, the social impact is not the only one worthy of note: substantial changes have also affected the economic plan. Hidden in our daily lives lies a landscape increasingly populated by services rather than goods. For example, our smartphone, which we always carry with us, is clearly a good characterized by technical and design attributes, produced by a manufacturer that has developed a brand: but is it enough to stop here? In reality, it is not only a good, but also an incredibly powerful channel for the use and consumption of services offered by dozens of software houses which, aware of constant use, develop applications and functions capable of promptly responding to our needs.
The intertwining of service economy and marketing
This example projects us into a dimension that allows us to observe reality from another perspective: much of what we know, as subjects of an integrated economic system, is based on forms of service. In fact, even what we could classify as a good has a sales and distribution service behind it that allows this UK Phone Number List good to reach us. Traveling to work or university with a rental vehicle is part of the sharing services, just as having a coffee at the bar, giving yourself a break from a morning of intense work, is a catering service. Services, services, services. It’s all there! This new and now consolidated form of economic system takes the name of service economy and arises from the modification of behaviors gradually developed in society also thanks to continuous innovation.
Marketing as value creation
In its long and complex evolutionary path, the discipline Canada WhatsApp Number List has expanded considerably, giving rise to specific techniques that range from the strategic definition of objectives, to the operational implementation of strategies, and from market analysis to reporting up to the creation of multimedia content and creative. The objective of all these processes is always the same: the creation of value, from a relational and economic point of view. The truth is that marketing has taken on (and continues to take on) so many forms over time that it is difficult to clearly distinguish what is marketing and what is not. According to Seth Godin, scholar and guru of modern marketing, marketing today is the art of making change happen.
