Category: C Level Executive List

  • Affiliate marketing Argentina: is it worth starting?

    The Google Ads certification. Affiliate marketing Therefore, process consists of an online assessment on the Google Partners platform, designed to evaluate knowledge and skills in managing advertising. Therefore, campaigns on that platform. To obtain it, you must pass the corresponding. Therefore, exam in one of the available areas with a minimum score of 80%. Each exam lasts 2 hours and is made up of multiple choice questions. Once you pass the exam, you receive an online certification that you can share on your Google Partners profile and resume .

    How is the affiliate market in Argentina

    Although Google Ads does not have an official full-length. Therefore, course for certification, Google Partners offers executive data a number of free online training and education resources to help those interested prepare for the. Therefore, certification exam. The time necessary to complete these resources varies depending on the experience and prior knowledge of the professional in managing advertising campaigns in Google Ads.

    What are the hottest markets

    Some people may need more. Therefore, time to review and understand the material, while others may be able to complete the resources. Affiliate marketing Therefore, quickly. In general, we recommend taking ATB Directory enough time to review the training material and practice Google Ads before taking the certification exam. Neuromarketing is a relatively modern science that bases marketing actions on the customer’s psyche. This neuromarketing helps to better understand the customer and in this way be able to sell more. And what is this for me? You will ask yourself. Well, thanks to a multitude of studies that were carried out especially in the 70s, we know much better about the emotions and sensations that a product causes, its price, etc. In the customer’s mind. Many conclusions can be drawn from these studies. And we can use some of the results obtained for the benefit of your business.

  • Canalmail Will Manage Starmedia’s E-mail

    The e-mail marketing company Canalmail will be in. Therefore, Charge of promotional shipments via email to the database of. The Starmedia Spain portals. Registered users of their websites will receive promotional information. With prior consent – ​​that matches their areas of interest and socio-demographic profile. “It is about creating a profitable business unit for both companies,” explains Juan Imaz. CEO of Canalmail. Who highlighted the need to partner with portals “that understand and see the construction and exploitation. The permission e-mail marketing business as strategic.” ». Recently, the company reached similar agreements with. Ozú, Wanadoo, ABC , Prisacom and among other websites.

    New e-mail marketing tool from schober

    Schober Information Group has executive email list presented. A new email marketing permission solution called. Therefore, Opt-In that allows you to segment a database of more. Than 600,000 emails from both companies and consumers. The addresses are obtained with prior permission from the recipients and are updated periodically. In addition, the company has an email sending platform and tools that allow monitoring and analysis to determine the effectiveness of the campaign in real time (open messages, responses, etc.). The German company has also presented a new line of services called Schober Infoservices.

    Which integrates products and services for

    The management and processing of ATB Directory databases. These solutions have been developed together with. Therefore, European technology leaders such as Canalmail Will Uniserv and facilitate marketing decision-making, improving customer acquisition and the effectiveness of actions. Schober Infoservices includes the following solutions, which can also be used independently: – Schober DataCleaner, for database normalization, deduplication and purification. – Schober AddInfo, which enriches the database of current and potential clients. – Schober DataInsight, to analyze and identify different customer or prospect profiles.

  • The importance of Responsible and Ethical Communication in the Success of a Business

    In today’s business world, a company’s success depends not. Only on its products or services, but also on how it communicates with its various stakeholders. A company’s values, principles and objectives must be clearly communicated. This is where effective, responsible The importance and ethical communication becomes an essential pillar for achieving sustainable and responsible business objectives. Ethical communication is equally important. It involves communicating honestly and transparently, without misleading or manipulating information. It means respecting the confidentiality and rights of individuals, and avoiding discriminatory or harmful practices.

    Responsible Communication and corporate image

    Responsible communication plays a crucial role company data in building the company’s image. Companies that communicate responsibly give the impression, beyond being transparent, honest and dedicated to ethical values. Patagonia, an outdoor clothing company, is a great example. They have chosen to adopt open communication regarding their sustainability practices, informing customers about the origin of their products and the efforts they are making to reduce their environmental impact. This The importance responsible communication has built trust among customers, business partners and employees, which can lead to a better reputation and greater brand loyalty.

    Responsible Communication and Customer Satisfaction

    Effective communication can also increase customer ATB Directory satisfaction. By being transparent about the company’s products, services and practices, customers feel more confident and are more likely to continue doing business with the company. Coffee giant Starbucks, for example, used responsible communications to inform customers of their transition to reusable and recyclable coffee cups, demonstrating their commitment to sustainability and respecting customers’ growing environmental awareness . Ethical communication is equally important. It involves communicating honestly and transparently, without misleading or manipulating information. It means respecting the confidentiality and rights of individuals, and avoiding discriminatory or harmful practices.

     

  • That’s it, finally! The law governing commercial influence enters the digital scene

    At the beginning of June, a major event occurred in our very special universe. After six months of passionate debates involving no less than 19,000 citizens and 400 professionals of our beautiful profession, Parliament unanimously adopted the law governing commercial influence.  This law, a veritable sword of Damocles hanging over the heads of those who have developed the bad habit of playing a little too freely with the rules of the game, comes to regulate and professionalize the somewhat wild world of influence.
    It has implications not only for influencers and their agents, but also for platforms and, of course, consumers.

    A better defined world of influence

    So, what does this law really change? Well, for executive data starters, she finally clarifies what was previously a little unclear. It gives a precise definition of the influencer and the influencer’s agent, and it sets clear rules for influence contracts.
    And of course, the law leaves nothing to The law governing chance. It even requires that influencers based abroad appoint a representative in France to ensure the compliance of their contracts with French law. And make no mistake, there is no escape: they must also have professional liability insurance in the European Union. The law does not just lay down rules. It also provides for a “ guide to good conduct ” for influencers, the creation of the Responsible Influence Conference which will be held each year in Bercy, and promotes responsible influence and all existing initiatives.

    Towards a more transparent and responsible influence

    This is where things get really interesting. The law ATB Directory now requires influencers to demonstrate total transparency in the creation of their content. No more filters that modify the silhouette or face without warning, and virtual images must be clearly identified as such. And, be careful, certain products and services are now prohibited in the context of influence, such as advertising. For counterfeits, tobacco, prescription drugs, cosmetic surgery, risky financial products, etc.
    And other areas are (finally) regulated, such as crypto-assets, gambling, alcoholic beverages, etc.  with new penalties prohibiting the exercise of one’s activity and powers of injunction from the supervisory authorities. So, for all players in the influencer ecosystem, it’s time to get in tune and play by the rules!

  • Investing in Responsible Communication a choice of reasons for your Business

    In today’s business world, financial issues remain at the forefront of business concerns. The idea of ​​investing in responsible and ethical communication can raise questions, particularly due to the perception that it could be costly, especially if it requires significant adjustments to your processes and operations. However, I’m here to show you why this is a wise investment and how it can have a significant positive impact on your business in the long run. Reasonable investment: when we talk about investment, it is essential to consider return on investment (roi). Responsible communication may seem to require resources, whether financial or in terms of time and effort.

    Reasonable investment

    However, these resources are often well used to executive email list strengthen your business’s reputation and attract engaged customers. In other words, you’re not just investing money, you’re investing in creating value for your business. Responsible communication can help you build a strong and lasting relationship with your customers . When you communicate ethically and transparently, you Investing in Responsible create a bond of trust. Customers are more likely to choose a company that shares their values ​​and acts responsibly. Significant impact: responsible communication can have a huge impact on your business. It strengthens your credibility and reputation , which can increase your customers’ trust and loyalty. A positive reputation can also attract new customers and business partners who are looking for companies aligned with their ethical values.

    Significant impact

    Even more, responsible communication can ATB Directory reduce the risk of a bad reputation. In a world where information travels quickly on social media, responsible communication can help minimize potential crises by demonstrating that you are taking responsible action to resolve problems and prevent possible incidents. Action investing in responsible communication is an informed choice . It requires commitment , but the long-term benefits are undeniable. You don’t spend, you invest in the future of your business. By implementing responsible communication strategies and integrating ethical practices into your business, you are building a solid foundation for growth and sustainability . This does not necessarily mean high costs, but rather a strategic investment that can deliver sustainable returns.

  • Media Events that you should attend no

    Digital marketing events highlighted in the last quarter of the year Online Marketing by Cláudio Inácio 15 Comments Compilation of Digital Marketing events 2018 that you cannot miss in the last quarter of the year. Marketing Congresses to learn tricks and improve professionally. Media Events Marketing conferences are very fashionable and there are more and more of them. Some better, others worse, but the truth is that the offer is very large. Therefore, sometimes it is difficult to decide which ones we should attend, and it is with this in mind that.

    I will tell you about

    Some Digital Marketing and Social Media Congresses that you should attend this fall and winter to improve your online strategy and Networking. Be company data careful , it is not the typical endless list of events, that in the end you do not know which ones to choose, but with those that I consider interesting (according to my experience in them) so that you can grow professionally and some that I will attend. Nowadays, attending Digital Marketing events is essential if we want to evolve and stay up to date with the constant changes in this sector.

    Media Events of the reasons

    Is because in them, the references share their strategies. And tricks that they have used to succeed with their projects and. That is usually of great help for those who are ATB Directory starting out. Furthermore, another very important point that these conferences. Provide us is that they allow us to network with other professionals. In the sector, virtualize followers and make ourselves known to. References, and that in this environment is essential to achieve our objectives. In my case, networking has been and is one of the most important strategies for the success of my Personal Brand and blog in these years of great visibility. Therefore, I think you should not miss this opportunity.

  • Learn to develop your projects with real examples

    How to create parallel projects to find work freedom ? Would you like to earn a living without having to worry about a job or a boss? In this post I am going to talk to you about some things you can do to get closer to this goal. At least things that I am doing and with which Learn to develop I am beginning to see very pleasant results and I think they could be useful for you to develop a parallel project. As I had mentioned in a previous post, parallel projects are initiatives that are created to have ways to earn money complementary to employment.

    And I had promised

    You that I would return to the topic with this topic. Because it seems to me that in the next year we will hear this term a lot. And because the previous article was a executive data success and many. People wanted to know more about how to develop a parallel project. So today I leave you this post, where I talk to you about some steps that I consider important from my experience and some examples of secondary projects so that you can see that it is not so complicated to find ideas to start planning our own projects now. “Ok, this sounds great, but how do I get ideas or where am I going to find time for these types of projects?” I already knew this question would come to your mind, it always comes.

    Learn to develop know especially

    Those who are involved in online projects, that reconciling. Personal projects with a job as an employee is neither easy nor simple. And possibly lack of time is one ATB Directory of the main reasons. Why many people abandon these types of projects. To answer this question, here are some ideas and tips on how to create parallel projects. These are some steps that I have implemented when. I started developing my parallel project, so I think they may be useful to you.

  • Are You the Sheep That Got Tired of Being

    Are you tired of waiting for things to change on their own? Are you tired of hearing about the same topics Are You the always in the same way and with the same approach? If you are in this phase of your life, this post is for you. If, on the other hand, you are one of those who likes to stay in the herd and do the same as everyone else, don’t read it, it may create butterflies in your stomach. This week is short and since I know that many will disconnect right away, I prefer to write one of those posts that can make you reflect and think.

    It’s been a while since

    I wrote this type of articles and I wanted to. And since lately I’m seeing things that have. Been stuck in my head, I think it’s time to talk about them… A few days ago I executive email list gave a talk at with my friend Andrés. Where we talked about personal branding in a different way , and with different approaches. We wanted people to reflect on the points of the talk and at the same time make a more dynamic presentation where people participated and exchanged their opinions at the moment. In this two-way talk we had something very clear. Each one of us has a style and that style had to be maintained and perceived, otherwise it would be more of the same in this type of two-person presentations.

    What we Are You the

    That some people loved it (they thought it was different, valuable and dynamic). Others liked it and others thought it was a “circus”. You must have thought: what about ATB Directory these two guys? What does this have to do with personal branding. Or social media? And it’s normal, in this life you can’t please everyone. Not everyone will know how to interpret your message. People are used to following rules and guidelines. And when you deviate from that, it shocks many. I have even been called a  just because I do not follow the rules of. Speaking in public, nor am I the copy of good communicators… I am not part of the Tribe .

  • Agreement Between Canalmail and Ozú

    The permission e-mail marketing company Canalmail. Has signed an agreement with the  Agreement Between generalist portal Ozú , in order to generate and optimize the possibilities of the latter’s database. Canalmail already collaborates with other Internet companiesPrisacom, ABC to maximize their lists of registered users. Its CEO, Juan Imaz, states that they will put “all our technology at the service of Ozú so that it can offer its users an optimal service.

     

    Although the FEDMA

    Federation of European Direct Marketing company data Associations has always. Been in favor of the national choice system between opt-in and opt-out, its director of government affairs, Axel Tandberg, states that “this approach to new technology will allow consumers to fully enter e-commerce. “This option will give direct and interactive marketing the ability to use information collected from a consumer in a future direct marketing campaign.

    But Tandberg does not believe that

    The opt-in regime within the European Union is ATB Directory going to solve the problem of mass sending of spam to electronic Agreement Between mailboxes since a large part of these unsolicited emails come from outside Europe. “Users are in the driver’s seat,” said Danny Meadows-Klue, CEO of the Interactive Advertising Bureau of Great Britain ( IAB ), an association that has been supporting a campaign in favor of cookies for eighteen months. «We have finally reached the end of a very long road to save cookies from too strict legislation. Although not perfect, the new wording will allow the online and interactive industry to develop practical solutions to comply with consumer protection as well as the efficient use of the Internet.

  • Europe Adopts Opt-in and Maintains Cookies

    Final stretch for a definitive European law on electronic communications. Therefore, The future directive will Europe Adopts adopt the opt-in as a model for sending e-mails, SMS. automated calls and fax mailings and will not require. Therefore, The prior consent of users to use cookies in online advertising, as requested by. The Council of Ministers last year. month of December. The Parliament of the Union has approved in. A second and final reading a series of amendments to what will be. The Electronic Communications and Data Privacy Directive. Which ratify the need for prior consent from. 

     

    The opt-out model

    Which consists of sending advertising through executive data electronic means. Therefore, Even without the consent of the recipient. Provided that the possibility of opposing. Subsequent communications is offered) can only be used with. Customers who have already purchased a product or service of the company. The rental or transfer of customer data to other companies. Require their express consent and they must. Notified of the purposes for which this information will be used. Cookies – small files that the browser writes to the hard drive. Therefore, The request of the website visited – are allowed as long as they allow the design of a site to be evaluated.

     

    The effectiveness of advertising

    Actions and to control the identity and ATB Directory origin of users. Therefore, However, website visitors must be Europe Adopts informed of. The existence of this device and its purpose and given the option to reject its use. Therefore,The European Parliament’s vote will be discussed on. June 18 in the Council of Ministers of the European Union . If approved, it will be published in the Official Gazette in July and will come into force. October 2003 at the latest, since the states have. A margin of fifteen months for its transposition into national legislation.

  • Canalmail Will Manage Starmedia’s E-mail

    The e-mail marketing company Canalmail will be in. Therefore, Charge of promotional shipments via email to the database of. The Starmedia Spain portals. Registered users of their websites will receive promotional information. With prior consent – ​​that matches their areas of interest and socio-demographic profile. “It is about creating a profitable business unit for both companies,” explains Juan Imaz. CEO of Canalmail. Who highlighted the need to partner with portals “that understand and see the construction and exploitation. The permission e-mail marketing business as strategic.” ». Recently, the company reached similar agreements with. Ozú, Wanadoo, ABC , Prisacom and among other websites.

     

    New e-mail marketing tool from schober

    Schober Information Group has executive email list presented. A new email marketing permission solution called. Therefore, Opt-In that allows you to segment a database of more. Than 600,000 emails from both companies and consumers. The addresses are obtained with prior permission from the recipients and are updated periodically. In addition, the company has an email sending platform and tools that allow monitoring and analysis to determine the effectiveness of the campaign in real time (open messages, responses, etc.). The German company has also presented a new line of services called Schober Infoservices.

     

    Which integrates products and services for

    The management and processing of ATB Directory databases. These solutions have been developed together with. Therefore, European technology leaders such as Canalmail Will Uniserv and facilitate marketing decision-making, improving customer acquisition and the effectiveness of actions. Schober Infoservices includes the following solutions, which can also be used independently: – Schober DataCleaner, for database normalization, deduplication and purification. – Schober AddInfo, which enriches the database of current and potential clients. – Schober DataInsight, to analyze and identify different customer or prospect profiles.

  • Affiliate marketing Argentina: is it worth starting?

    The Google Ads certification. Therefore, process consists of an online assessment on the Google Partners platform, designed to evaluate knowledge and skills in managing advertising. Therefore, campaigns on that platform. To obtain it, you must pass the corresponding. Therefore, exam in one of the available areas with a minimum score of 80%. Each exam lasts 2 hours and is made up of multiple choice questions. Once you pass the exam, you receive an online certification that you can share on your Google Partners profile and resume .

     

    How is the affiliate market in Argentina

    Although Google Ads does not have an official full-length. Therefore, course for certification, Google Partners offers company data a number of free online training and education resources to help those interested prepare for the. Therefore, certification exam. The time necessary to complete these resources varies depending on the experience and prior knowledge of the professional in managing advertising campaigns in Google Ads.

     

    What are the hottest markets

    Some people may need more. Therefore, time to review and understand the material, while others may be able to complete the resources. Therefore, quickly. In general, we recommend taking ATB Directory enough time to review the training material and practice Google Ads before taking the certification exam.