Google Partner As an agency, you are always and fundamentally only a Google Partner for Google Ads , i.e. the paid advertisements from Google. Here we (including us, for example) work closely with Google and can get good advice. An agency becomes a Google Partner when a certain number of people have completed certain SEA certifications from Google Ads. However, Google Ads and organic Google search are strictly separated from each other. Neither the agency nor the client has any ranking advantage if the agency is a Google Partner. Google Partner Logo This Google Partner logo only applies to Google Ads! credentials Almost every agency lists references on their website. When it comes to references, you should make sure that they can actually be traced. For me, references from other service providers become more and more credible in this descending order: Anonymous references or references with first names only.
References that simply mention the company
Or name (e.g.: “BMW” or “Max Mustermann”) References with company name and personal message (e.g.: “We are very satisfied.” BMW) References with company name and name and personal message (“I am very satisfied”, Max Mustermann, Head of Digital, BMW.) The latter are the Iran Phone Number Data most difficult to obtain from the service provider’s perspective because the customer has to come out with their full name. At the end of the day, I personally don’t care too much about references. Because even if Max Mustermann from BMW is happy, I don’t necessarily have to be too. To do this I would have to know the person and what they value.
And that in turn has to correspond to what
I value. When Jens Fauldrath recommends an SEO tool. I take a look at it because I know what standard he sets for tools (namely a high one). If a Mr. Müller from Siemens recommends a tool to me, I don’t attach Australia WhatsApp Number List much importance to it. Good reference? Well, I do not know… The same applies to references as to a good website. Many agencies have little or no references on their website because they simply don’t have the time and don’t see a need for it. Unique tools and super-duper SEO hacks There are no unique miracle tools in our industry that one agency uses exclusively and everyone else can’t. Of course there are significant differences in quality.