In the following I will assume that you don’t have

In the following I will assume that you don’t have

First, you need a list of your URLs – ideally in a table with data from Search Console and Google Analytics. The Screaming Frog is ideal for this . With the Screaming Frog you can crawl your entire website like Google, and you can also easily display the click data via Analytics and the Search Console using the API. You’ll find out how to do this in this video. I think it’s important that you have a list of URLs with the data from Search Console and Analytics. Then you go to the analysis. Do you want to get fit in online marketing. With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now Personally. I base the analysis on two factors: The “hard facts. Here I look at the click numbers.

You’ll be amazed at how many of your

URLs haven’t received a single Google visitor in three months. I then look at the impressions and see if I can tweak the alignment/keywords to steer the URL in a different direction. Sometimes you Denmark WhatsApp Number Data have rankings for keywords that have not yet been focused on and you can get a lot out of them by making a slight adjustment to the title description. If you have other onsite metrics (such as length of stay, if you measure it more precisely than usual using event tracking) or other hard quality metrics, then you can use those too. However, the picture is often clear: the URL has no relevant rankings, the traffic is non-existent and you are far from a well-performing URL.

If you have an extremely large number of

URLs – hundreds of thousands or even millions. Then you need to find additional factors that show you whether the URL is really “worthy of deletion” or not. The “soft factors” : If there are small amounts of URLs, you now go to the URL and take Malaysia WhatsApp Number List an honest look at it – is it a high-quality URL or not? In 9 out of 10 cases it isn’t and Googlebot rightly didn’t send you any traffic. Very often it is the case that the content was either never really good or is out of date.  Another exception that you should be aware of is highly seasonal content. An article on the topic of “Halloween decorations” is only interesting for a few weeks a year. But even though it probably doesn’t generate any traffic from January to March, you shouldn’t delete it straight away.