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  • Use the following checklist to get your WordPress

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    WordPress Choose an SEO-friendly theme Use SSL Install WordPress plugins Set the preferred domain Check the visibility settings Enable SEO-friendly permalinks Use custom URLs Create useful content Don’t let your tag pages be indexed Use Use the following optimized headings Use unique titles and descriptions Strengthen internal linking Check comments manually Use meaningful filenames for images Create alt text for images Optimize your image size Improve your page loading time Verify your site for Google Search Console Create and submit an XML sitemap Use a host that specializes in WordPress I recommend that you choose a hosting provider that specializes in WordPress for your website. Raidboxes, for example, is one such host from Germany. Raidboxes’ special WordPress server infrastructure ensures good loading times.

    Fast loading times are one of the most important

    Ranking factors. Choose an SEO-friendly theme Note: If you are already using a theme but your site is not too complex or is already highly customized, you can usually switch to another theme without much effort. When choosing an Malaysia WhatsApp Number Data SEO-friendly theme, you should make sure that it is responsive and performant. Responsive A responsive theme means that the display of the page adapts to the screen size of the respective device. How do you know that a theme is responsive? First of all, this should be mentioned in the description of the theme. In the next step you can watch the theme demo with your desktop browser. Then reduce the size of your browser window by dragging it smaller with the mouse cursor.

    Observe whether the display adapts

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    It’s always a good idea to actually look at the theme on your cell phone. Finally, you can also throw the URL into Google’s mobile-friendly test tool again . If everything is green here, the way is clear for the theme. Performant The theme should not Ethiopia Telegram Number be overloaded with plugins and other 3rd party extensions, as this can affect the speed of the site. It is not easy to find out how good the theme’s performance is without further technical checks. You can try to get a quick overview using the PageSpeed ​​Insights Tool by entering the URL of the demo there. A good tip is also to put the functionality of the desired theme to the test. Do you really need all of this? The motto often applies here: less is more.

  • Subscribe now Google apparently carries out

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    However, Google’s motto is probably based on de Maizière: “Some of these answers would unsettle you.” What is missing in this case is pretty clear upon closer inspection: 3,021 URLs of the crawled pages contain a parameter and are subscribe now not indexable. However, Google does not display a single parameter URL in the example URLs, even though that accounts for almost half of the crawled URLs. Here’s the first problem: The fact that Google crawls so many parameter URLs is definitely relevant to me – because they shouldn’t be crawled in the first place. And what’s more, they contain incorrect links that don’t appear in my own crawls. The second problem is the example URLs.

    A comparison shows that of the 30 most crawled

    Pages in the log files, only 22 are in the Search Console list. If you include the parameter URLs, there are only 12 of the top 30 URLs. Does Search Console make log files unnecessary? So the new picture is helpful, but far from complete. It is still Lebanon WhatsApp Number Data worth doing a log file analysis or collecting the data yourself with Rytes BotLogs . The particularly exotic URLs are usually the ones I want to get rid of. If these are withheld from me, I will lose important potential. Good? Good! Despite the concerns mentioned, the new report is very useful! There are lots of new, exciting insights here that you can get quickly and easily without having to deal with large amounts of data. By the way, very few people have to deal with the large crawling data.

    Only when there are several thousand to

    WhatsApp Number List

    Millions of URLs does it really make sense to deal with crawling control . And then hopefully you’ll have a good SEO agency that knows what it’s all about anyway. Do you want to use WordPress for your website? A good choice, because you Egypt Telegram Number can personally implement a lot with WordPress – even without a developer. So that you do everything right when it comes to search engine optimization, I have put together this SEO checklist for your website. Laptop checklist According to BuiltWith, almost 30 million websites currently use WordPress – and the number is rising. Not only small blogs, but also large websites or e-commerce shops can be implemented with WordPress. Almost everything is represented: from the Tagesschau blog to the digital business magazine t3n.de to the Dallas Mavericks website .

  • And actually we see that the outliers were mainly

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    This feature is really cool! Now you can see with just one click whether the number of crawled 404 pages has increased, because these points are also all clickable: This is a very helpful addition to the previous coverage report, which simply shows the And actually we total of the URLs. Differentiation according to Googlebot The distinction between bots is also new and quite interesting: Does Google primarily crawl images? And are there types of pages that are increasingly crawled as desktop pages. This report tells you: Distinction by purpose. Also new and a feature that cannot be. Evaluated with log files is the purpos. Whether Google has only crawled a previously known URL or a new one: The breakdown according to findability. The overview of the new URLs, is extremely helpful in the detailed view. A few days ago. URLs were crawled in one day: crawling history by discoverability.

    Reason enough to ask our customer whether so

    Many new products were really launched here without letting us know! Tip All of these reports have their own URL. I recommend that you bookmark the development of the new URLs shown above and keep an eye on it regularly. I use a Kuwait WhatsApp Number Data bookmark order that I check regularly. To do this, I click on the folder with the third mouse button and all the important reports load at once. Very convenient! More about this in my article on SEO monitoring . Host status Another report that qualifies as a regular monitoring bookmark is host status. Here you can see at a glance whether there have been any problems with the server recently that you should address.

    Host status crawling Why should the data

    WhatsApp Number List

    Be treated with caution. As beautiful as the data is. It should still be treated with caution. This becomes clear when comparing it with the old report. The numbers China Telegram Number in the old report differ significantly from those in the new one: before after statistics We dug deeper into a property in Search Console: The old report showed 14,422 URLs on December 7th. However, the new report only shows 7,041 crawled pages. So where are the other 7,000+ URLs in the new report? In the log files we find 6,950 visits to HTML pages for that day, while the new report only reports 3,229 requests for HTML pages alone. That’s less than half. Don’t miss any more posts: THE newsletter in online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now.

  • Can you answer the question about enough search

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    Do you have enough products on offer? So there is a relevant search volume for the search term in your URL. But is your offer attractive enough? Can it fulfill the searcher’s expectation? With an online shop you should typically make sure Can you answer that you can offer enough products. In most cases, a category page with only. One or two products is meager and. Should not be considered for indexing.On November 24th, 2020, Google launched the new Google Search Console report for crawling statistics. This gives us exciting crawling insights out-of-the-box and is super helpful! But the information should also be viewed with caution. It paints a pretty perfect crawling world that doesn’t reflect the full truth.

    We’ll show you what the report can and can’t do

    Make crawling visible Thanks to crawling

    Statistics, Google’s activities become more visible Review: What could the old crawl statistics do? So far there have also been crawling statistics. The old Laos WhatsApp Number Data report will no longer be available from January 19, 2020. For the nostalgic, here’s a look at it: old crawling statistics The old three reports were very manageable: Pages crawled per day: Here you can see whether there were any major spikes. If there’s an outlier after a seemingly SEO-irrelevant release, it’s worth digging deeper. However, not every rash is cause for concern. Sometimes there are just a lot of images crawled. Size of pages downloaded: This is nice information in the sense of: Not very helpful. But it can give you a little insight into which. URLs were crawled (images?).

    Average response time  This report is very

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    helpful for keeping an eye on server performance. The new report can do all of these features, just in the new search console look: average response time Apparently there was a problem with the server response time in mid-November. What Canada Telegram Number new features does the new report bring? The new report contains a lot of numbers and evaluations. This is probably also the reason why Google hides the report from laypeople. You can only find the report under “Settings”. There you will find these features: Differentiation by file type In the old report you had to guess whether Google had just crawled a lot of images. Now we see a breakdown by file type. The individual file types can even be clicked on.

  • This has the advantage that he can also share this

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    You need a solution for all search engines You have an online shop with many products and many selectable properties. The resulting facet pages are visited very often by Google, but important pages are not. Crawl This has the budget is a problem for your site. You want to specifically strengthen your most important subpages You accept greater programming effort Which of the solutions is the right one in your case depends on various factors, such as the size of your site, your IT resources and also your products (perhaps filters should also be indexed?). Last but not least, the costs/benefits must always be estimated. 18,000 subscribers can’t be wrong You don’t want to miss any of our posts and stay up to date.

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    Every new Seocracy article by email directly to your inbox! Click here for the registration form. Ideally, you don’t just use one of the solutions Korea WhatsApp Number Data mentioned above, but combine them. This prioritization applies to many online shops: Gold standard: PRG pattern + canonical tag + configure parameters Quite a quick solution: Noindex tag (but then please without Canonical!) Robots.txt: I would only block pages using robots.txt if you have massive problems with crawling, Googlebot crawls too much and you need a quick solution. Ideally, you then mask the links using the PRG pattern. Consciously indexing filter pages I have now told you what options there are to exclude your facet URLs from indexing.

    However intentional approval for indexing

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    By search engines for filter or faceted pages can definitely make sense in individual cases. In order to find out whether you could use the potential Brazil Telegram Number of these URLs, you should first consider a few points. Is there a request for your filter page? Do you already have filters in use? Then you can use your web analysis tool to find out which filters are used and how frequently. Do you have a search function on your website? Very good! Based on the searches you have carried out, you will find out whether there are certain searches that come up again and again and that you should serve with your own facet URL. Is there enough search volume? As part of keyword research, you can also check whether there is a relevant search volume for the search term that your facet URL should serve.

  • Google doesn’t have to follow your recommendation

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    As Google has to visit the URL in the canonical tag. Set robots tag to noindex Basically, you can completely prevent your filtered pages from ending up in the Google index in the first place. To do this, you have to set the robots tag to Noindex for the corresponding pages. This instruction tells search engines not to index the page you are viewing. This means you have already prevented potential duplicate content problems and index bloat. However, the Google crawler will continue to visit these pages in the future, although perhaps less frequently. Your crawl budget will continue to be charged despite this measure. In addition, link power is lost when linking to no-index pages. When should you use the noindex tag? You want to make sure your faceted pages aren’t indexed.

    You have an online shop with only a few

    Products and a few selectable properties. So the crawl budget is not a problem for you. Your most important pages are regularly visited by Google. You are looking for a solution for all search engines You accept programming effort (if your system Japan WhatsApp Number Data does not offer an integrated standard solution) Use Robots.txt file To make the most of your crawl budget, you should use the Robots.txt file . In this file you can specify which areas of a website the crawler can visit and which not. But be careful: filter. URLs already contained in the index will not be removed. Because of the Robots.txt file. The search engine is no longer. Allowed to visit the page and can no longer read any Robots tag instructions, such as Noindex.

    Google sees the links, but doesn’t know what

    WhatsApp Number List

    Content is behind them. Does Google like that? When should you use the Robots.txt file? You need a solution for all search engines. You are looking for a quick and easy solution to stop your faceted pages from being crawled. Your faceted pages are Australia Telegram Number not yet in the search engine index You accept that. Google will still index pages if they. You know what you are doing: under certain circumstances you are making entire (important) page areas inaccessible to search engines Use PRG pattern To prevent Google from even visiting your facet URLs, you should use a PRG pattern. The PRG here stands for Post-Redirect-Get. When you select the facet. Post the URL remains the same and there is no link that Google would follow. The next step is a redirect to a Get request, in which the parameter URL is then visible to the user.

  • The number of hits that Google shows you gives

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    Google shows that filter. URLs are indexed If you are a user of. Google Search Console (which I strongly recommend). You can check for individual URLs whether they are already indexed. To do this, you can use the input mask at the top and enter any. URL of your property. gsc url check input mask. Checking a URL in Google Search Console. If you see the following message. Google has not (yet) indexed your parameter. URL check result. he page is not indexed. Log file analysis With the help of a log file analysis. You can determine which URLs are visited by. Google & Co. and how frequently. You should keep an eye on whether search engines are crawling your important category and product pages.

    If this is not the case and instead the majority

    Of access is to your faceted URLs, urgent action is required. Do you need more information about crawling & log files? Then the following blog posts belong on your agenda: Crawling Statistics: Does Italy WhatsApp Number Data Search Console Make Log Files Obsolete? robots.txt, SEO and crawling control Crawling control in online shops: But how? SEO Best Practice Faceted Search You now know the problems that can arise and how to analyze them. But how should you best deal with the faceted search? Use canonical tag One way to exclude identical pages from indexing is to specify a canonical URL.  A canonical tag in the HTML source code.

    This tag tells Google which URL should be

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    Taken into account for indexing. If you want to prevent a category page with t-shirts filtered by size. Category page into account, the canonical tag on each filter. URL must point to the t-shirt page. When should you use the canonical tag? You Vietnam WhatsApp Number List want to prevent your faceted pages. You have an online shop with only a few products and a few selectable properties. So the crawl budget is not a problem for you. Your most important pages. You accept programming effort (if your system does not offer an integrated standard solution) You want to concentrate link juice on your important subpages and specifically strengthen them So the canonical is basically a means of preventing duplicates.

  • This newly created independent URL will possibly

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    parameter url filter selection After selecting the color, a parameter URL is created Duplicate content can arise We speak of duplicate content when identical content is provided on different URLs. This causes major problems for search engines as the algorithms have to decide which URL is the most appropriate and should rank for the search query. Parameter URLs can now cause problems in this area. If there is a category page with t-shirts and it is filtered by size, for example, many pages will be created that do not differ much in terms of content. Likewise, the pages filtered by size can also be a duplicate of the regular category page. Another variant of how duplicate content can arise is in the order of the filters.

    Depending on whether color or size

    Was selected first, the URLs could then be. For Google these are different URLs, but the content is identical and therefore poses a potential duplicate content problem. Crawl budget is charged Every website has Israel WhatsApp Number Data a specific crawl budget. These are the resources that Google has reserved for your website. In simple terms: the number of pages visited by Googlebot. Small websites that have a manageable number of subpages usually don’t have to worry about the crawl budget. Larger shops, on the other hand, should keep this budget in mind. Let’s stick with the example of T-shirts. Assuming there are the following number of characteristics for the propertie

    Possible combinations and therefore

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    Potential URLs. In the worst case, Google then uses the crawl budget on these filter URLs and not the actually important URLs of the page. Internal link juice is wasted Parameters create a large number USA WhatsApp Number List of new URLs. Which are also linked on every page. As a result, the internal link juice is distributed across many less relevant pages and is not bundled into the important category pages. Analysis of possible problems To find out whether your facet URLs are in the search engine index and whether they are causing you problems, you should analyze several things. Are parameter URLs in the Google index? The first place to check whether your facet URLs are indexed is Google Search itself. With the advanced Google search operators site: and inurl: you can quickly and easily check the indexing of specific URLs.

  • Filter and sort functions help your users find exactly

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    Google, right? Nope! If implemented poorly, such faceted navigation can have a negative impact on your SEO performance. In this blog post I’ll tell you what’s important. fly close-up What is Faceted Search? Filter and sort The faceted search (often also called faceted navigation) is a functionality usually built into online shops that allows you to narrow down a large selection of products using certain features (facets). Using filters and sorting, users can then navigate specifically to the products they want. For example, on a category page with numerous t-shirts, a search can narrow down the selection to the desired product by selecting properties for color and size. Typically, faceted navigation is positioned clearly above the product list or in the sidebar.

    Facet color selection shirts Faceted navigation

    Above the product list: Selecting two colors on a T-shirts category page However, faceted navigation is not only used in e-commerce in classic online shops, but also on websites in numerous Iraq WhatsApp Number Data other industries: Real estate portals (selection based on number of rooms, area, districts) Car portals (selection based on mileage, color, body shape, first registration) Travel websites (selection in terms of rating stars, accommodation types, hotel amenities, room amenities) What is filter navigation? The terms filter navigation and faceted search are often used synonymously. Strictly speaking, this is not correct because filter navigation is only part of the faceted search. In contrast to the faceted search, with filter navigation a selection can only be limited according to one criterion. Selecting the “Work Pants” filter in the.

    Trousers main category Combination of

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    Filter and faceted navigation A combination of filters and faceted navigation can now be found in a large number of online shops. In this example, only one floor covering can be selected in the soccer shoes UK WhatsApp Number List category (filter). Several versions can be selected for size and color (facet). filter-facet combination Combination of filters and faceted search Potential SEO issues From a user perspective, a faceted search is ideal because you can quickly and easily click through to exactly the right products using the individual facets. However, this can cause serious SEO problems, which is usually due to the implementation of the search. Why? The facet selection often changes the URL because a corresponding parameter is added.

  • RDSAs are an example of the use of automation

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    Google Ads automation. Use the IF function for target groups The IF function for target groups is another special way to use RLSAs in your ad groups. This gives you the opportunity to incorporate advertising RDSAs are an messages for users of a specific remarketing list directly into your existing ads without aligning the entire campaign with RLSAs. It therefore represents a combination of the first two strategies described. The possible uses are limitless: For example, you can use discount promotions strategically for different user groups without having to create independent RLSA campaigns. The free SEO course from Seocracy Do you like this blog post.

    If you want to regularly keep up with the

    latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you will receive a daily email to get you fit in SEO – for 5 days. Over 83,000 subscribers Iran WhatsApp Number Data trust us. Click here for the registration form. To use the IF function for target groups, you must type a curly bracket when creating an ad in Google Ads Manager. Google will then show you the options that you can use for the IF function. Google Ads IF feature settings Settings for the Google Ads IF function Conclusion Hopefully this post has given you some ideas on how to use RLSAs within your Google Ads account. You can see the advantages and disadvantages in the following overview: Overview of the advantages and disadvantages of the various RLSA application options Overview of the advantages and disadvantages of the various.

    RLSA application options If RLSAs are basically

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    New territory for you, here is my tip for getting started: First, create the remarketing lists and save them to “Watch” in existing campaigns. Once you have a feeling for how your search ads are performing, you Turkey WhatsApp Number List can go one step further and create independent campaigns for your target groups. You can use different URLs with your own web messages at the ad group level. If you currently have a discount campaign on your website with a loyalty discount for returning buyers, you can optimize your existing campaigns by quickly integrating this advertising message into your existing ads using an IF function. If you want to give up complete control and see how “Google AI” can help you, it’s worth thinking about using RDSA ad groups or campaigns.

  • Audience creation Screenshot from multiple

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    RLSAs stands out from the performance of the rest of the search campaigns. In this example of an online shop, the ROAS and the conversion rate of the RLSA ads have increased significantly. 2. New Audience creation search campaigns exclusively for returning visitors If you use your. RLSAs in a standalone campaign, the target group that sees your ads is already pre-qualified and you can take the risk of including broad match and broader, more generic keywords. Unlike the first variant of using RLSAs, you also have the following advantages: Performance can be evaluated at the keyword and search term level. You can use custom ads and landing pages for returning visitors. Individual use of Smart Bidding with your own ROAS/CPA goals.

    The ability to use your own budgets for different

    RLSAs. Tip: When doing this, you should not forget to deactivate the RLSAs for the other campaigns and, ideally, even exclude them. You do this by adding your RLSAs to all active campaigns or ad groups Indonesia WhatsApp Number Data with the same keywords and adding a bid adjustment of minus 100%. This will prevent your returning site visitors from seeing the same ads as new site visitors. In addition, you do not bid on the same target group in multiple campaigns, which otherwise makes the analysis no longer possible. Bid adjustment for target groups Bid adjustment for target groups 3. Create RDSA campaigns In addition to the standalone RLSA campaigns, there is the option of linking remarketing lists to a dynamic search ad campaign (DSA) and thus benefiting from the.

    Google algorithm google calls this variant RDSA

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    You can find more ideas for automating your Google Ads campaigns here . RDSA campaigns have better conversion and click rates compared to DSA campaigns, but of course a significantly Thailand WhatsApp Number List smaller target group. When setting up. I recommend that you create a separate ad group for each remarketing list and select targeting for the entire website. In order to use RDSAs effectively. Your website should be well. Optimized (the better a website is optimized from an SEO/UX perspective, the better it will perform with Google Ads). Above all, all subpages should. Have relevant titles and the page content should be filled with detailed texts on the respective topic or product. Only then will the Google algorithm with RDSAs be able to select a correct target page that matches the user’s search query.

  • You may be wondering how or whether you can

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    Settings-target group-website visitors Audience creation in Google Ads Under this section you give a unique name for your target group list. This will later be displayed in the target. Group overview of your campaign. Here you define a specific requirement that. Your website visitor must meet in order to. Included in your remarketing list. For example, you can decide to only record website visitors who viewed two specific pages during their visit. As soon as you you may be have selected a rule in (2), you can enter the pages here that your website visitor must have been to in order to fulfill the requirement. You can choose whether you want to start with a completely empty list or fill your list with cookies from the last 30 days.

    However this is only possible if the

    Code snippet of your Google Ads (Remarketing) tag has also been active on your website for at least 30 days. Here you can set the validity period of your remarketing list. This gives you the opportunity to create India WhatsApp Number Data separate remarketing lists, for example a list for 30 days and a list for 90 days. The shorter it has been since you visited your website, the “fresher” your website is and the better your visitor can remember you. You can also add a description for your audience to differentiate it from other potentially similar audience lists. 4 strategies on how to use RLSAs correctly: Below I will show you four strategies that you can immediately apply to your existing campaigns.

    Google search term First search result for

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    The search term “buy shoes” 1. Add RLSAs to existing search campaigns The easiest and quickest way to test whether you can benefit from RLSAs is to set all existing remarketing lists to “monitoring” in Taiwan WhatsApp Number List all of your ongoing search campaigns. In the first step, you can simply observe on a weekly basis whether the KPIs of the remarketing target groups stand out from the campaigns. In the next step. You can adjust your bids accordingly. So that your. Ads are seen. More often by people in this target group.