Austria Business Directory

Day: April 3, 2023

How to Boost Your Company’s Revenue with Digital Marketing and Sales

Despite often going hand in hand, in aligned and robust strategies, digital marketing and digital sales are areas of different specialties and not only have different objectives in the process, but also their own tools to achieve them. At the base they share a common element: the customer and his importance to the business. Both digital marketing and digital sales seek to convert a visitor or lead into a customer. But then, what characterizes these areas and how do they complement each other to increase the business of companies? What is Digital Marketing?digital marketing Digital marketing is about engaging and then influencing potential customers (prospects) in the digital space . The objective is to attract and educate the prospect about a problem and guide him in his purchase journey until the finalization of the process – the purchase of a product or service.

3 Steps to Create a Digital Sales Strategy

Based on these 3 considerations, it becomes simpler to understand how we will be able to attract and educate our prospect, namely what content to develop and for which digital platforms. Types of content to develop: In text; In image; In audio; In video. Content sharing formats: Content for the Website; Blog articles, videos and podcasts; Publications for Social Networks; Email Marketing and/or Newsletters; Paid campaigns on Google and/or Social Oman WhatsApp Number Data Networks. Content-sharing digital marketing allows businesses to position themselves. In front of the right people at the right time, increasing the likelihood. Of being the answer to their problems. However, for many businesses, online interaction through. Marketing content is insufficient, and as much as digital marketing. Strategies can contribute to sales, it is necessary to apply. Other approaches and strategies and this is where digital sales come in.

What is Digital Marketing

What is Digital Sales? If digital marketing aims to find ways to engage the target audience, digital sales has the main goal of turning the target audience into satisfied customers. An aligned digital sales strategy reconciles tools (such as CRM, content management platforms and lead generation tools) with social platforms or other communication methods to ensure sales are completed. Digital sales have two major roles in engaging with prospects: On the one hand, they support potential customers’ inbound sales activities , creating a bridge for those ATB Directory who visit the website and seek to learn more about a product/service; On the other hand, they coordinate account-based sales activities , with the selection of key accounts to work on . According to the profile of the current client companies, new companies are surgically selected to work commercially.

April 3, 2023
Video Marketing Strategy Guide The Plan and Pre-Production

Videos have been gaining prominence in marketing strategies . Video marketing manages to follow the audience through the different stages of the buyer’s journey. With the right video we can attract, entertain, create a relationship, sell our product or service and retain our customers, building their loyalty. There are several studies that prove the value of video marketing, through impressive numbers: Video will account for 82% of all Internet traffic (Cisco); 90% of consumers are influenced by videos in their purchasing decision (Forbes, via Vidyard); Putting a video in email marketing increases the click-through rate by up to 300% (MarTech Advisor); On social networks, videos generate 1200% more shares than text and images combined (Brightcove, via Adelie Studios); A video on a landing page can increase conversions by over 80% (Visually, via Adelie Studios).

What Resources Do I Have to Create the Video

Guide-how-to-have-the-best-digital-marketing-strategy-with-video-marketing-part-1 Throughout this guide, we’ll explain: What is video marketing; The advantages of including this digital strategy in your overall marketing plan and Key elements to consider in a video marketing strategy. In the Vidyard video below, you can find out in summary everything you should consider and decide before proceeding with a video marketing strategy. We’ve structured Philippines WhatsApp Number Data the content of this guide into three phases: pre-production, production and post-production. So let’s start with the pre-production phase. Phase 1. Pre-production: how to define a video marketing plan Think of pre-production as the ideal stage for planning. Before turning on the lights, pressing play and screaming action, it’s important that you spend some time defining the role that video will play in your overall digital marketing strategy.

Make Sure Your Video Content Aligns with the Buyer’s Journey

We can aim to strengthen the brand image, entertain and educate the public or support digital sales. Then define the main objective of the video and list the resources you will need. Answer some questions, such as: What do you want this video to inspire people to do? Know or promote your brand? Discover or buy a product/service? Register for an event? Read a post on your blog or download a resource? Subscribe to your newsletter? What resources do I have to create the video? Talent? Video editors? Equipment? Studio? What phase of the ATB Directory buyer’s journey do I want to communicate with the video for? Attraction? Consideration? Decision? Loyalty Formulating answers to these questions will help you narrow down the countless possibilities, directing all your efforts towards fulfilling your objective. In this context, the resource variable usually dictates the viability and success of this type of multimedia actions.

April 3, 2023
6 Tricks to Motivate Your Team to Sell on Linkedin

You are wrong if you think that LinkedIn is a social network only for job seekers. The platform has evolved and has increasingly become a business booster and a good networking platform . Some companies have already realized this value and started using the network as a strong component in their sales strategy. Others are still behind and in many cases don’t know where to start. In this article, we’ll walk you through some steps your business should take to ensure. You can get the most out of linkedin. With these measures, your team will be prepared to start creating and strengthening relationships. With potential customers and generating even more business. 6 tips to sell more on linkedin it is possible that some. Commercials prefer to try other more traditional. Ways of selling rather than dedicating some time to learning how to use social networks to create business.

Offer Incentives to Motivate

Between us, you will always find the “old people of Restelo”. It’s time to try these tricks to convince your team. 6-tips-to-sell-more-on-linkedIn 1. Train your sales team if your team is not familiar with social networks, let alone linkedin, or with social selling. Prepare training sessions on the platform and also on linkedin sales navigator . You can also invite salespeople. Who already know linkedin well for a debriefing session or use this article for a quick lesson. 2. Offer a coaching program to ensure social selling adoption The adoption of a new Poland WhatsApp Number Data strategy is something that requires some time and changes in the work routine. Therefore, executive branding coaching sessions are important for sales teams to be closely monitored, at least in an initial phase, so that they feel confident.

Build a Differentiated Sales Strategy with the Potential of Linkedin

Promote a close relationship between marketing and sales Usually, companies already have a lot of information that can help their teams in their content sharing strategy. For this, it is essential that the sales team and the marketing team work together. To ensure this is the case, set up regular meetings between everyone to ensure that any queries are clarified, that all communication materials are shared with the sales team and that they are aligned with the company’s communication efforts. 4. Give Feedback Often Meet regularly with the ATB Directory sales team to evaluate results and give feedback on the work achieved. Try to do a prior analysis so that the evaluation is constructive.

April 3, 2023
Headless CMS What Is It and What Are Its Advantages

Headless CMS emerges as a response to the need to improve and make content management, storage and presentation more flexible. If today we resort to a multitude of digital platforms and channels, it is important that the user experience is not impaired by this diversity. Building or developing a website with a Headless CMS allows you to maximize its performance and functionality. The maturation of the Internet of Things (IoT) has allowed a greater digital connection of our everyday objects with the Internet. The emergence of devices such as smartwatches and smartphones, for example, as well as new programming technologies, has meant that traditional CMS (Content Management System) systems are no longer able to respond to this constant technological evolution.

Benefits of Headless CMS

It is here that a new paradigm emerges in content management and in the way companies approach their communication channels, through a Headless architecture. Headless CMS: What is it? To address the Headless CMS, it is important to frame how content management worked in the traditional CMS. Traditional CMS The traditional CMS is based on a monolithic system, in which everything is “stuck”. Both your database and layout systems Switzerland WhatsApp Number Data only communicate with each other. As they work with a structure of their own, they cannot be “recycled” and used for other channels, meaning that all information has to be constantly replicated. This wastes time with repetitive tasks, making maintenance difficult and increasing the possibility of errors. Additionally, the traditional CMS is too heavy, hampering the performance of websites and their performance in terms of SEO.

Headless CMS What Is It

Created on a website, all content formats (text, image and video) were. Developed in a single and fixed structure. Thus, the creation, management, storage and presentation of this content were inseparable. Making it difficult to adapt if the digital channel changed. Headless cms the term “headless” comes from the concept. Of separating the “head” (the interface of the website or another channel) from. The repository where the contents to be presented are. Cms-headless-made2web a headless CMS makes it possible to manage ATB Directory and present information on any device, since the basic contents are independent of the presentation interface. In this way, the content manager can deliver content quickly. In a structured way through a webservice / API on any device. This system allows you to gain freedom to completely customize the backoffice.

April 3, 2023
10 Tips for Mastering LinkedIn Sales Navigator Like a Pro

Are you looking for a tool that helps you find ideal prospects. Customers and allows interaction in a simple and quick way? LinkedIn Sales Navigator is an excellent option to support your Social Selling strategy. This tool allows you to identify a specific contact or a group of people. Who fit the ideal customer profile for your company. Based on this research, it is possible to save lists of leads and companies to follow, create. Alerts to receive notifications whenever a new contact enters the list, include notes and. Reminders about interactions with prospects and much more! The truth is that the solution has so many. Features that, in some cases, not even people. Who already use the platform know all its potential.

Find Leads That Follow Your Business

How to use LinkedIn Sales Navigator to find the right leads LinkedIn Sales Navigator is a new, fascinating and promising world, which allows you to find and interact with the most suitable potential customers for your offer. It’s genius, right? Here’s what you need to do to succeed: how-to-use-the-LinkedIn-sales-navigator-to-find-the-right-leads 1. Save the leads Found a contact you’re not ready to buy yet? Save your leads , following your updates – such as, for example, changing companies or positions -, in order to understand when will be Qatar WhatsApp Number Data the best time to resume contact. Follow what this contact shares and interact whenever relevant. 2. Save searches After doing a search using filters to find potential customers, just save this search to receive periodic emails about new prospects that match your criteria.

Follow Up with Leads with Similar Experiences

Monitor all communications Integrate your Sales Navigator account with your CRM to keep track of all conversations. With this simple step you’ll save a lot of time, because you can do everything on the same platform, and you can even get monthly reports on these interactions. With the Sales Navigator mobile application , you can record all calls and their duration. And you can even sync Sales Navigator with your email , allowing you to save a lead directly ATB Directory from an email interaction. 4. Follow up with leads with similar experiences This is one of the best features of Sales Navigator , as it allows you to find leads from business areas related to yours in a faster and simpler way. By having this information, it is easier to find commonalities and prepare a more personalized approach, with no commercial burden.

April 3, 2023
What Is Seo Copywriting and What Is Its Importance in Web Content

ESEO copywriting allows adapting web content to make it “more searchable”, both for those looking for something and for search engine algorithms that present what they consider to be the best organic results for the search term used. That’s why writing for SEO is at the heart of any good digital content marketing strategy . But here we go! What is SEO Copywriting ? If, on the one hand, the concept of copywriting is linked to writing interesting content to communicate with those who will read it; on the other hand, if we uncover the acronym SEO (Search Engine Optimization) we realize that it is a digital strategy aimed at improving the organic positioning of web pages , so that they are well ranked by search engines, such as Google, and found by the public for the which is written.

Save Money on Paid Advertising

If we mix both, we get a more concrete definition of what seo copywriting is. Copywriting for seo is a technique that consists of writing. Interesting content on a topic and optimized for search engines, so that it is. Considered relevant by algorithms; well positioned on the. Organic results page; and accessed by web users who search. On that topic. Seo-copywriting-made2web optimizing. Content for seo, when done well, allows you to respond to both – search engines and users. How does SEO Copywriting help Optimize your Content Strategy? In the Russia WhatsApp Number Data world of digital marketing, copywriting goes far beyond “writing well”. In a first phase it is the key to captivating the reader’s attention, but, combined with SEO, SEO copywriting can be decisive in the organic positioning of a website using a set of guidelines.

Apply Copywriting for Seo and Optimize Your Content

Example-of-goals-made2web suggestion-blog-made2webbut be careful: copywriting for. Seo involves a set of techniques that are created and. Adapted depending on the updates of the search engines’ own algorithms . The optimization of content for seo should be done over time and, whenever. Justified, the content can and should be updated according to updates. 4 Advantages of Content Optimization for SEO 1. Attract the right personas The premise is simple: if we are ATB Directory developing a blog article about the definition of SEO copywriting and if someone searches for what SEO copywriting is on Google and finds this article on the organic results page, when they click to see this web page they will get here and read about… SEO Copywriting ! Therefore, writing for SEO will require you to be consistent in your content production and to use the most appropriate keywords for the topic you are talking about.

April 3, 2023
Video Marketing Strategy Guide How to Simplify the Production Process

We welcome you to the 3rd and final phase of this video marketing guide. We’ll give you input on what should be part of a professional production, as well as marketing actions that promise to expand your video’s reach . Made2Web’s Video and Photography Studio where we make our clients’ productions Now that we’ve completed the planning , let’s produce the video. In the production phase, it is important to pay attention to issues such as the quality of the studio and equipment. That’s what we’re going to talk about next. The video studio as an essential tool in a video marketing strategy Video marketing requires excellent image and sound quality so that the audience has an unequivocal understanding of the message and it maintains its relevance. That is why it is essential to have technicians specialized in video production and a professional recording environment.

Actors as the Main Vehicle of Video Marketing

Studio-recording-and-voice-made2web A professional recording environment is critical to the quality of the final product Performance – A recording studio maximizes quality: by choosing a studio for your video production you will be ensuring 100% control of the ideal conditions for creating your content, such as clean/noiseless sound and stabilized lighting . Agility – A video studio streamlines the production of serial videos: to take better advantage Saudi Arabia WhatsApp Number Data of the investment in video marketing, we can plan in advance the production of several pieces of content in the same environment. Video studios guarantee us the stability and agility necessary to do it successfully. What are the requirements of a good video studio? You can rent a studio with or without audiovisual professionals.

The Audiovisual Equipment That Maximizes the Quality of Video Marketing

The Acoustics: You should choose a space that allows isolation from external sounds, whether from the street, people, machines or animals. As a rule, good studios have foam or styrofoam boards on the walls, doors and windows. The ilumination: Make sure your studio lighting is able to eliminate any shadows and light reflections from various angles. In addition to ensuring the lighting of actors or objects, the lighting system should provide depth and good actor-background contrast. The audiovisual equipment that maximizes the quality of video marketing ATB Directory As we mentioned earlier, the relevance of a video is primarily determined by the quality of the image and sound. These are the 2 principles that, when ensured, allow a better absorption of the message. Therefore, whenever you go to a recording studio, you must use excellent cameras, microphones and lighting systems.

April 3, 2023
The 6 phases of a Digital Marketing Plan for companies

A Digital Marketing Plan is essential to determine and put into action the most efficient digital strategies to reach a company’s business objectives, such as, for example, more revenue or more customers, but formulating much more specific objectives. How to create a Digital Marketing Plan without losing focus? When building the digital marketing plan for your company, remember that it will have to respond objectively. Quantifiably to your company’s objectives, typically financial growth, as mentioned above. I make this exception because it is very easy to get lost in the details of a plan. Forget about the fundamentals – the viability and growth of the business. Therefore, I suggest that you view your digital marketing plan as. A financial plan and focus on the numbers: the business numbers, the number of customers, the number of leads.

How to Create a Digital Marketing Plan

Digital-marketing-plan Click on image to see larger Excerpt from the Digital Marketing Plan of a real Made2web customer, in which the billing objective was quantified by type of product and then all partial values were defined. As a rule, a strategic Singapore WhatsApp Number Data Digital Marketing Plan includes, in addition to marketing and business objectives, tactical actions, timelines, target audience, channels and tools, financial and human resources. With so much detail and intrinsic analysis, it is expected to lose focus here and there. Thus, and to be able to focus on the numbers as I suggested above, you need to have a lot of discipline in the sequence to be created. What is the right sequence to formulate the Digital Marketing strategy numbers? Do the following exercise: you have to think and quantify the digital marketing objectives for your company.

What Is the Right Sequence to Formulate the Digital Marketing

But where to start? My suggestion is to start at the END. If it seems unusual to you, reflect on the following, from the two presented below, which sequence of questions. Seems to make more sense to you to define the values represented with “x”: right-sequence-for-digital-marketing-strategy-numbers 1. Sequence of type: start – end. From the general to the particular: increase qualified traffic. To my website by x% generate x% more leads via website. Get x% more customers online increase company turnover by x% 2 – sequence type: end-start. From the ATB Directory particular to the general. Increase company turnover by x% get x% more customers online generate x% more leads. Via website increase qualified traffic to my website by x% I consider it to be the 2nd sequence, as the. Fundamental “x” refers to the company’s turnover growth, so this “x” must be the first to be defined.

April 3, 2023
Video Marketing Strategy Guide The Video Format

Now that the ideas are starting to take shape, it’s time to choose the video format that best suits the objectives of your content creation strategy . An interview or a presentation? A 3D animation or a real movie? A testimonial or a step-by-step guide? You already know that the most educational videos serve awareness/attraction objectives and the most commercial videos, conversion/contact objectives. Video Formats Videos featuring experts and webinars. The objective is to show knowledge and impartiality about a certain area of your business. It is used to build authority and establish trust with the audience. Choose one or more internal or external experts in your business area, and through a conversation or interview address the most relevant topics. The video could also assume a more pedagogical orientation and a webinar or masterclass.

Write a Simple Script for Your Video in Just 6 Steps

Expert video example where Hubspot invites Seth Godin Videos How to / Step-by-step The purpose of these types of videos is to teach. We want the public to master a technique with the support of a certain product. It aims to respond to very South Africa WhatsApp Number Data specific problems, as well as sharing tips so that the user can make the most of the product to. It may be important to include graphic elements in the video, such as small. Lists or notes, allowing the content to be retained more effectively by people with different. Levels of knowledge. Example of a how to video demo. Videos or virtual tours they show how a product/service should. Be used (assembly, configuration, installation, troubleshooting, among others) and their objective. Is to genuinely help those who attend to enjoy the service/product.

3 Quick Tips for Writing an Effective Video Script

Vidyard Demo Video, video platform Testimonial Videos or Case-Studies They make known the testimonials of people who are with their product/service and who defend their brand. Include numbers and statistics that support the customer’s pitch. Example of a testimonial video Write a simple script for your video in just 6 steps The last step in video marketing. Planning is script writing. This guide will help all stakeholders to understand the objective, audience, characteristics and content of the video, so that the thread never ATB Directory gets lost. Below are questions you can ask to help guide your video script writing.

April 3, 2023
Customer Pain Points How to Discover and Sell More

A pain point, or a “pain”, is the first thing a company should look for in potential customers because it reveals their needs. It is to solve a “pain” that people look for a product or service and start their buyer’s journey. That’s why knowing how to identify customer pain points is fundamental to the sales process . By understanding your pain, you will be able to have a very clear idea of your needs. And, once you understand the real needs of your customers, it becomes easier to sell more and better. In this article, we’ll show you how to discover and identify customer pain points. With this, we want to help your company to: attract new customers who are frustrated by experiencing problems with no apparent solution; increase retention of existing customers by continually improving their experience.

Pain Points related to Operational Processes

It’s the kind of problem that needs to be resolved as soon as possible because it affects the smooth running of a company. As a general rule, it deserves the attention of those who manage it or hold decision-making positions. The difficulty in raising leads and customer turnover are some examples of business pain points that prevent a company from achieving its objectives, especially those related to sales. See some examples of the most Spain WhatsApp Number Data common pain points in business and which you should pay attention to in order to help your potential customers: 4-pain-points-business 1. Pain Points related to Productivity A product or service that increases the efficiency of a company is always a valued solution. But, your potential customers don’t always know that your pain point is related to a productivity failure. However, there are ways to find this out.

Questions to Identify a Company’s Pain Points

Phrases like “ our internal meetings last forever ” or “ we missed yet another deadline. Are almost always said by those who experience productivity problems. 2. Pain points related to financial resources if your offer has a positive. Impact on a company’s financial resources, focus your attention on customers who. Complain about financial difficulties, through phrases such as ” we need to increase turnover. To keep employees ” or ” we have to attract more customers to cover expenses ”. 3. Pain points related to human resources “ our employees are. Unmotivated ” or “ the competition is taking the best elements of our team ”. If you’ve heard this type ATB Directory of outburst from your customers, it’s a sign that there are pain points related to Human Resources and that they need an adequate response.

April 3, 2023
How to Optimize Content with SEO Copywriting

Are your online texts of high quality, but are your pages still not appearing in the top organic places on Google? The solution may involve applying some good SEO copywriting practices to optimize your web content . In this article, we share with you 8 fundamental steps to develop texts for seo that will make all. The difference in your production and optimization of digital content. 8 key steps to writing for seo writing for seo is always based on producing. Interesting and relevant content for your personas , but it also involves applying some simple (and effective) techniques. 8-fundamental-steps-to-write-for-seo-made2web 1. Finding the Right Keywords When writing content it is essential to identify the right keywords. A good choice will enhance your content to be shown. By search engines to users looking for information related to that topic.

Exploring Digital Competitors

SEMrush It is a very comprehensive tool, allowing you to do a complete analysis of the searched keywords. You can filter results, identify new keywords and even analyze your competition’s strategies. MOZ MOZ is one of the biggest specialists in SEO, as such, its keyword definition tool is quite complete. Returns suggestions with the best keywords , sorts them according to key metrics and displays recent articles where the searched term Sweden WhatsApp Number Data was used. Ubersuggest Ubersuggest gives you access to keyword suggestions according to the chosen theme. It shows the search volume (in value and in graph) and does not require any login , being ideal for a quick keyword search. Google Trends This tool displays the most popular search trends on Google at any given time. Through the graphs, you can also analyze the evolution of interest in a certain topic over time and understand the current trend.

Create Optimized Content for Website and Blog

Autocomplete (from search engine) When doing a Google search, you’ve certainly noticed that your search is completed automatically. Did you know that you can use these autosuggestions to search for keywords? To do this, simply open an incognito window, do your research and evaluate the suggestions provided. 2. Understand what users ask As we’ve seen in this article, writing for SEO is meant to please both the users and the algorithms . If you know what people are searching for at any given moment, this task becomes easier. To find out, you ATB Directory can also search for questions related to your keywords and also see other suggestions that appear. suggestion-blog-made2web Suggestion: Do this exercise in different languages, such as English or French. Thus, you will have countless ideas of what is (almost) worldwide.

April 3, 2023
What is SEO Copywriting and what is its importance in Web Content

SEO copywriting allows adapting web content to make it “more searchable”, both for those looking for something. For search engine algorithms that present what they consider to be the best organic results for the search term used. That’s why writing for SEO is at the heart of any good digital content marketing strategy . But here we go! What is SEO Copywriting ? If, on the one hand, the concept of copywriting is linked to writing interesting content. To communicate with those who will read it; on the other hand, if we uncover. The acronym seo (search engine optimization) we realize that it is a digital strategy. Aimed at improving the organic positioning of web pages , so that they are. Well ranked by search engines, such as google, and found by the public for the which is written.

Advantages of Content Optimization for SEO

If we mix both, we get a more concrete definition of what seo copywriting is. Copywriting for seo is a technique that consists of writing interesting content on. A topic and optimized for search engines, so that it is. Considered relevant by algorithms; well positioned on the organic results page. Accessed by web users who search on that topic. Seo-copywriting-made2web optimizing content for seo. When done well, allows you to respond to both – search engines and users. How does SEO Copywriting help Optimize your Content Strategy? In the world of digital marketing, copywriting goes far beyond “writing well”. In a first phase it is the key to Taiwan WhatsApp Number Data captivating the reader’s attention, but, combined with SEO, SEO copywriting can be decisive in the organic positioning of a website using a set of guidelines.

Apply Copywriting for Seo and Optimize Your Content

Example-of-goals-made2web suggestion-blog-made2webBut be careful: copywriting for SEO involves a set of techniques that are created and adapted depending on the updates of the search engines’ own algorithms . The optimization of content for SEO should be done over time and, whenever justified, the content can and should be updated according to updates . 4 Advantages of Content Optimization for SEO 1. Attract the right personas The premise is simple: if we are developing a blog article about the definition of SEO copywriting and if someone searches for ATB Directory what SEO copywriting is on Google and finds this article on the organic results page, when they click to see this web page they will get here and read about… SEO Copywriting ! Therefore, writing for SEO will require you to be consistent in your content production and to use the most appropriate keywords for the topic you are talking about.

April 3, 2023