Related Posts
Menu
In the b2b sector. Digitalisation is constantly developing. With the health emergcy. Companies have come to realize the need to invest in digital to sure constant operations and increase their competitivess. Ev if the perctage of companies in italy that are focusing on digital developmt in the b2b sector is still low. In the italian panorama. Sev out of t companies intd to invest in this sector. But only 17% have already invested a considerable portion of their turnover.
Bigcommerce. An op saas platform for b2b and b2c brands. In its “the state of b2b commerce: 2022 trd report”. Prested the main trds already in motion in the american b2b e-commerce market and also
The customer experice is a key elemt of the business and on which the success of the company depds. For this reason it is esstial to offer the best experice within its channels. A survey by new database wunderman thompson – a global marketing communications agcy and part of the wpp group – found that 61% of b2b buyers are dissatisfied with the poor functionality they find on various supplier sites. In fact. There are numerous investmts by b2b companies in e-commerce technologies such as the headless model which makes the functionality of the front-d indepdt of those of the back-d from the front-d . It is the technology most used by the most digitally mature b2b companies and for those with particular customization needs. Asit allows you to quickly create customized experices and uses apis to make integrations with other technologies quicker and easier.
Strange as it may seem. Not all customers in the b2b world are ready to buy online. Despite numerous ongoing business investmts. In fact. Many companies are already working to create strategies aimed at couraging new customers to purchase online and it follows that these companies will have to accompany their customer base in the digitalisation process . A starting solution could be to move only a ATB Directory portion of the invtory online or automate part of the listing process. Thus allowing sales teams to focus on their core business.