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  • Video Marketing Strategy Guide The Video Format

    Now that the ideas are starting to take shape, it’s time to choose the video format that best suits the objectives of your content creation strategy . An interview or a presentation? A 3D animation or a real movie? A testimonial or a step-by-step guide? You already know that the most educational videos serve awareness/attraction objectives and the most commercial videos, conversion/contact objectives. Video Formats Videos featuring experts and webinars. The objective is to show knowledge and impartiality about a certain area of ​​your business. It is used to build authority and establish trust with the audience. Choose one or more internal or external experts in your business area, and through a conversation or interview address the most relevant topics. The video could also assume a more pedagogical orientation and a webinar or masterclass.

    Write a Simple Script for Your Video in Just 6 Steps

    Expert video example where Hubspot invites Seth Godin Videos How to / Step-by-step The purpose of these types of videos is to teach. We want the public to master a technique with the support of a certain product. It aims to respond to very South Africa WhatsApp Number Data specific problems, as well as sharing tips so that the user can make the most of the product to. It may be important to include graphic elements in the video, such as small. Lists or notes, allowing the content to be retained more effectively by people with different. Levels of knowledge. Example of a how to video demo. Videos or virtual tours they show how a product/service should. Be used (assembly, configuration, installation, troubleshooting, among others) and their objective. Is to genuinely help those who attend to enjoy the service/product.

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    3 Quick Tips for Writing an Effective Video Script

    Vidyard Demo Video, video platform Testimonial Videos or Case-Studies They make known the testimonials of people who are with their product/service and who defend their brand. Include numbers and statistics that support the customer’s pitch. Example of a testimonial video Write a simple script for your video in just 6 steps The last step in video marketing. Planning is script writing. This guide will help all stakeholders to understand the objective, audience, characteristics and content of the video, so that the thread never ATB Directory gets lost. Below are questions you can ask to help guide your video script writing.

  • Customer Pain Points How to Discover and Sell More

    A pain point, or a “pain”, is the first thing a company should look for in potential customers because it reveals their needs. It is to solve a “pain” that people look for a product or service and start their buyer’s journey. That’s why knowing how to identify customer pain points is fundamental to the sales process . By understanding your pain, you will be able to have a very clear idea of ​​your needs. And, once you understand the real needs of your customers, it becomes easier to sell more and better. In this article, we’ll show you how to discover and identify customer pain points. With this, we want to help your company to: attract new customers who are frustrated by experiencing problems with no apparent solution; increase retention of existing customers by continually improving their experience.

    Pain Points related to Operational Processes

    It’s the kind of problem that needs to be resolved as soon as possible because it affects the smooth running of a company. As a general rule, it deserves the attention of those who manage it or hold decision-making positions. The difficulty in raising leads and customer turnover are some examples of business pain points that prevent a company from achieving its objectives, especially those related to sales. See some examples of the most Spain WhatsApp Number Data common pain points in business and which you should pay attention to in order to help your potential customers: 4-pain-points-business 1. Pain Points related to Productivity A product or service that increases the efficiency of a company is always a valued solution. But, your potential customers don’t always know that your pain point is related to a productivity failure. However, there are ways to find this out.

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    Questions to Identify a Company’s Pain Points

    Phrases like “ our internal meetings last forever ” or “ we missed yet another deadline. Are almost always said by those who experience productivity problems. 2. Pain points related to financial resources if your offer has a positive. Impact on a company’s financial resources, focus your attention on customers who. Complain about financial difficulties, through phrases such as ” we need to increase turnover. To keep employees ” or ” we have to attract more customers to cover expenses ”. 3. Pain points related to human resources “ our employees are. Unmotivated ” or “ the competition is taking the best elements of our team ”. If you’ve heard this type ATB Directory of outburst from your customers, it’s a sign that there are pain points related to Human Resources and that they need an adequate response.

  • How to Optimize Content with SEO Copywriting

    Are your online texts of high quality, but are your pages still not appearing in the top organic places on Google? The solution may involve applying some good SEO copywriting practices to optimize your web content . In this article, we share with you 8 fundamental steps to develop texts for seo that will make all. The difference in your production and optimization of digital content. 8 key steps to writing for seo writing for seo is always based on producing. Interesting and relevant content for your personas , but it also involves applying some simple (and effective) techniques. 8-fundamental-steps-to-write-for-seo-made2web 1. Finding the Right Keywords When writing content it is essential to identify the right keywords. A good choice will enhance your content to be shown. By search engines to users looking for information related to that topic.

    Exploring Digital Competitors

    SEMrush It is a very comprehensive tool, allowing you to do a complete analysis of the searched keywords. You can filter results, identify new keywords and even analyze your competition’s strategies. MOZ MOZ is one of the biggest specialists in SEO, as such, its keyword definition tool is quite complete. Returns suggestions with the best keywords , sorts them according to key metrics and displays recent articles where the searched term Sweden WhatsApp Number Data was used. Ubersuggest Ubersuggest gives you access to keyword suggestions according to the chosen theme. It shows the search volume (in value and in graph) and does not require any login , being ideal for a quick keyword search. Google Trends This tool displays the most popular search trends on Google at any given time. Through the graphs, you can also analyze the evolution of interest in a certain topic over time and understand the current trend.

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    Create Optimized Content for Website and Blog

    Autocomplete (from search engine) When doing a Google search, you’ve certainly noticed that your search is completed automatically. Did you know that you can use these autosuggestions to search for keywords? To do this, simply open an incognito window, do your research and evaluate the suggestions provided. 2. Understand what users ask As we’ve seen in this article, writing for SEO is meant to please both the users and the algorithms . If you know what people are searching for at any given moment, this task becomes easier. To find out, you ATB Directory can also search for questions related to your keywords and also see other suggestions that appear. suggestion-blog-made2web Suggestion: Do this exercise in different languages, such as English or French. Thus, you will have countless ideas of what is (almost) worldwide.

  • What is SEO Copywriting and what is its importance in Web Content

    SEO copywriting allows adapting web content to make it “more searchable”, both for those looking for something. For search engine algorithms that present what they consider to be the best organic results for the search term used. That’s why writing for SEO is at the heart of any good digital content marketing strategy . But here we go! What is SEO Copywriting ? If, on the one hand, the concept of copywriting is linked to writing interesting content. To communicate with those who will read it; on the other hand, if we uncover. The acronym seo (search engine optimization) we realize that it is a digital strategy. Aimed at improving the organic positioning of web pages , so that they are. Well ranked by search engines, such as google, and found by the public for the which is written.

    Advantages of Content Optimization for SEO

    If we mix both, we get a more concrete definition of what seo copywriting is. Copywriting for seo is a technique that consists of writing interesting content on. A topic and optimized for search engines, so that it is. Considered relevant by algorithms; well positioned on the organic results page. Accessed by web users who search on that topic. Seo-copywriting-made2web optimizing content for seo. When done well, allows you to respond to both – search engines and users. How does SEO Copywriting help Optimize your Content Strategy? In the world of digital marketing, copywriting goes far beyond “writing well”. In a first phase it is the key to Taiwan WhatsApp Number Data captivating the reader’s attention, but, combined with SEO, SEO copywriting can be decisive in the organic positioning of a website using a set of guidelines.

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    Apply Copywriting for Seo and Optimize Your Content

    Example-of-goals-made2web suggestion-blog-made2webBut be careful: copywriting for SEO involves a set of techniques that are created and adapted depending on the updates of the search engines’ own algorithms . The optimization of content for SEO should be done over time and, whenever justified, the content can and should be updated according to updates . 4 Advantages of Content Optimization for SEO 1. Attract the right personas The premise is simple: if we are developing a blog article about the definition of SEO copywriting and if someone searches for ATB Directory what SEO copywriting is on Google and finds this article on the organic results page, when they click to see this web page they will get here and read about… SEO Copywriting ! Therefore, writing for SEO will require you to be consistent in your content production and to use the most appropriate keywords for the topic you are talking about.

  • Video Marketing Strategy Guide How to Simplify the Production Process

    We welcome you to the 3rd and final phase of this video marketing guide. We’ll give you input on what should be part of a professional production, as well as marketing actions that promise to expand your video’s reach . Made2Web’s Video and Photography Studio where we make our clients’ productions Now that we’ve completed the planning , let’s produce the video. In the production phase, it is important to pay attention to issues such as the quality of the studio and equipment. That’s what we’re going to talk about next. The video studio as an essential tool in a video marketing strategy Video marketing requires excellent image and sound quality so that the audience has an unequivocal understanding of the message and it maintains its relevance. That is why it is essential to have technicians specialized in video production and a professional recording environment.

    What Are the Requirements of a Good Video Studio

    Studio-recording-and-voice-made2web A professional recording environment is critical to the quality of the final product Performance – A recording studio maximizes quality: by choosing a studio for your video production you will be ensuring 100% control of the ideal conditions for creating your content, such as clean/noiseless sound and stabilized lighting . Agility – A video studio streamlines the production of serial videos: to take better advantage of Thailand WhatsApp Number Data the investment in video marketing, we can plan in advance the production of several pieces of content in the same environment. Video studios guarantee us the stability and agility necessary to do it successfully. What are the requirements of a good video studio? You can rent a studio with or without audiovisual professionals.

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    The Audiovisual Equipment That Maximizes the Quality of Video Marketing

    The Acoustics: You should choose a space that allows isolation from external sounds, whether from the street, people, machines or animals. As a rule, good studios have foam or styrofoam boards on the walls, doors and windows. The ilumination: Make sure your studio lighting is able to eliminate any shadows and light reflections from various angles. In addition to ensuring the lighting of actors or objects, the lighting system should provide depth and good actor-background contrast. The audiovisual equipment that maximizes the quality of video marketing As we mentioned earlier, the relevance of a video is primarily determined by the quality of the ATB Directory image and sound. These are the 2 principles that, when ensured, allow a better absorption of the message. Therefore, whenever you go to a recording studio, you must use excellent cameras, microphones and lighting systems.

  • The 6 phases of a Digital Marketing Plan for companies

    A Digital Marketing Plan is essential to determine and put into action. The most efficient digital strategies to reach a company’s business objectives. Such as, for example, more revenue or more customers, but formulating much more specific objectives. How to create a Digital Marketing Plan without losing focus? When building the digital marketing plan for your company, remember that it will have to respond objectively. Quantifiably to your company’s objectives, typically financial growth, as mentioned above. I make this exception because. It is very easy to get lost in the details of a plan and forget about the fundamentals. The viability and growth of the business. Therefore, I suggest that you view your digital marketing plan. As a financial plan and focus on the numbers: the business numbers, the number of customers, the number of leads.

    How to Create a Digital Marketing Plan

    Digital-marketing-plan Click on image to see larger Excerpt from the Digital Marketing Plan of a real Made2web customer, in which the billing objective was quantified by type of product and then all partial values ​​were defined. As a rule, a strategic Digital Marketing Plan includes, in addition to marketing and business objectives, tactical actions, timelines, target audience, channels and tools, financial and human resources. With so much detail and intrinsic Turkey WhatsApp Number Data analysis, it is expected to lose focus here and there. Thus, and in order to be able to focus on the numbers as I suggested above, it is necessary to have a lot of discipline in the sequence to be created. What is the right sequence to formulate the Digital Marketing strategy numbers? Do the following exercise: you have to think and quantify the digital marketing objectives for your company.

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    What Is the Right Sequence to Formulate the Digital Marketing

    If it seems unusual to you, reflect on the following, from the two below, which sequence of. Questions seems to make more sense to you to define the values ​​represented with “x”: right-sequence-for-digital-marketing-strategy-numbers 1 – sequence. Of type: start – end. From the general to the particular: increase qualified traffic to my website by x% generate x% more leads via website get x% more customers online. Increase company turnover by x% 2 – sequence type: end-start. From the particular to the general: increase company turnover ATB Directory by x% Get x% more customers online Generate x% more leads via website Increase qualified traffic to my website by x% I consider it to be the 2nd sequence, as the fundamental “x” refers to the company’s turnover growth, so this “x” must be the first to be defined.

  • Video Marketing Strategy Guide The Video Format

    Now that the ideas are starting to take shape, it’s time to choose the video format that best suits the objectives of your content creation strategy . An interview or a presentation? A 3D animation or a real movie? A testimonial or a step-by-step guide? You already know that the most educational videos serve awareness/attraction objectives and the most commercial videos, conversion/contact objectives. Video Formats Videos featuring experts and webinars The objective is to show knowledge and impartiality about a certain area of ​​your business. It is to build authority and establish trust with the audience. Choose one or more internal or external experts in your business area, and through a conversation or interview address the most relevant topics. The video could also assume a more pedagogical orientation and be considered a webinar or masterclass.

    Testimonial Videos or Case-Studies

    Expert video example where Hubspot invites Seth Godin Videos How to / Step-by-step The purpose of these types of videos is to teach. We want the public to master a technique with the support of a certain product. It aims to respond to very specific UAE WhatsApp Number Data problems, as well as sharing tips so that the user can make the most of the product to be purchased/acquired. It may be important to include graphic elements in the video, such as small lists or notes. Allowing the content to be retained more effectively by people with different. Levels of knowledge. Example of a how to video demo videos or virtual. Tours they show how a product/service  (assembly, configuration, installation, troubleshooting, among others) and their. Objective is to genuinely help those who attend to enjoy the service/product.

    Phone Number List

    Write a Simple Script for Your Video in Just 6 Steps

    Vidyard Demo Video, video platform Testimonial Videos or Case-Studies They make known the testimonials of people who are with their product/service and who defend their brand. Include numbers and statistics ATB Directory that support the customer’s pitch. Example of a testimonial video write a simple script for your video in just 6 steps. The last step in video marketing planning is script writing. This guide will help all stakeholders to understand the objective. Audience, characteristics and content of the video, so that the thread never gets lost. Below are questions you can ask to help guide your video script writing.

  • Customer Pain Points How to Discover and Sell More

    A pain point, or a “pain”, is the first thing a company should look for in potential customers because it reveals their needs. It is to solve a “pain” that people look for a product or service and start their buyer’s journey. That’s why knowing how to identify customer pain points is fundamental to the sales process . By understanding your pain, you will be able to have a very clear idea of ​​your needs. And, once you understand the real needs of your customers, it becomes easier to sell more and better. In this article, we’ll show you how to discover and identify customer pain points. With this, we want to help your company to: attract new customers who are frustrated by experiencing problems with no apparent solution; increase retention of existing customers by continually improving their experience.

    Questions to Identify a Company’s Pain Points

    As a general rule, it deserves the attention of those who manage it or hold decision-making positions. The difficulty in raising leads and customer turnover are some examples of business pain points that prevent a company from achieving its goals, especially those related to sales. See some examples of the most common pain points in business and UK WhatsApp Number Data which you should pay attention to in order to help your potential customers: 4-pain-points-business 1. Pain Points related to Productivity A product or service that increases the efficiency of a company is always a valued solution. But, your potential customers don’t always know that your pain point is related to a productivity failure. However, there are ways to find this out.

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    What Prevents Your Company from Growing

    Phrases like “ Our internal meetings last forever ” or “ We missed yet another deadline ” are almost always said by those who experience productivity problems. 2. Pain Points related to Financial Resources If your offer has a positive impact on a company’s financial resources, focus your attention on customers who complain about financial difficulties, through phrases such as ” We need to increase turnover to keep employees ” or ” We have to ATB Directory attract more customers to cover expenses ”. 3. Pain Points related to Human Resources “ Our employees are unmotivated ” or “ The competition is taking the best elements of our team ”. If you’ve heard this type of outburst from your customers, it’s a sign that there are pain points related to Human Resources and that they need an adequate response.

  • 8 Tips to Increase Open Rate in Email Marketing

    The first sign of success of your email marketing strategies is getting the emails you send to be opened by the users who receive them. A good opening rate results from a set of actions that will influence the person to make the decision to open the email and to want to open the following ones again. In this article, we share some tips to create lasting relationships with your database and increase the opening rate of your emails. What is a good Email Marketing Open Rate? The open rate is the metric that gives us the first success indicator of our email marketing strategy. According to the 2021 Global Email Benchmarks study by Campaign Monitor, the global average open rate in email marketing is 18% . Use this average as a benchmark to measure your results, but know that there are always ways to improve your email marketing open rate.

    Add Value with Your Content

    Tricks to improve Open Rate in Email Marketing tricks-to-improve-the-open-rate-in-email-marketing-made2web 1. Keep your email list up to date The email list is a valuable resource! The data obtained was provided by someone who trusted you and allowed the sending of information. Communicate with your users and preserve the relationship created, getting to know their needs and interests, while keeping your data up to date. However, you should USA WhatsApp Number Data remove inactive users from your email list that will incorrectly influence your open rate . suggestion-blog-made2web Remember: before deleting data from your list, make one last attempt to win back. For example, send an email asking what went wrong in the relationship so you can fix or improve it.

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    Evaluate the Results and Continue Betting on Email Marketing

    Spam filters are getting smarter, but we can avoid them by following some good practices. Send emails only to those who have given you this permission. The acquisition of email lists is a ATB Directory bad practice, People are unaware. Of your services and most likely they will put your email. In the spam box; use a secure ip and your own domain. Many times the issue is at the root of the problem. If you resolve this issue your emails will go to the inbox. Get rid of overly commercial words: using expressions like “buy now”, “cash in hand. “this is not spam” can send your emails directly to spam. Avoid image-only emails – the main message should always be described in the text.

  • Find Out What Employer Branding Is and How It Supports Your Organization

    The labor market has undergone rapid and very significant changes in recent times, thanks to the globalization of work and the massification of remote work. With this new, more competitive reality, organizations find it increasingly difficult to attract and retain employees for their teams . Implementing an Employer Branding strategy allows you to attract, nurture and retain employees and can be the solution to the difficulties of Human Resources Departments when it comes to talent management. But what is Employer Branding anyway? And how can you help organizations achieve better results in the management of their human resources? In this article, we will simplify this topic and show what Employer Branding can do for your company, focusing on: The definition of the concept of Employer Branding; What makes up Employer Branding; The benefits of an Employer Branding strategy for your organization.

    Decrease Recruitment Costs

    Start by discovering, in our video, a summary of what Employer Branding is and why it is important: After all, what is Employer Branding? The concept of Employer Branding is defined as a set of techniques and tools used to generate a positive perception of a company as a workplace. Simply put, it’s about applying inbound marketing strategies Vietnam WhatsApp Number Data to human resources, creating an inbound recruiting strategy . Instead of attracting, nurturing and retaining customers, Employer Branding focuses on candidates and employees. Investing in Employer Branding in an organization is to appeal to emotions, transforming. The organization into an attractive employer in the talent market. For those who see it from an external and also an internal point of view.

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    Increase the Number of Recommendations

    To find out about other concepts related to the topic, read our article “Employer branding. Discover the 5 concepts that will change your perspective on recruitment” . What does employer branding include? Investing in. Employer branding in an organization involves building a robust strategy and engagement diagrams based. On the talent persona , that is, the representatio. Of the ideal candidate/employee for the organization. The central message of the ATB Directory Employer Branding Strategy through different channels, depending on the survey of needs and the defined objectives. Recruitment pages, or dedicated microsites, are appointed as the base point of contact . But communication can also be worked on blogs, social networks, talent communities based on email marketing, among others.

  • 10 Blog Article Templates That Really Work

    A good strategy for content marketing is based on quality copywriting , both in blog articles and in other types of publications. Creating a blog means frequently feeding it with diverse content, to keep readers interested, build more confidence in your brand, but also to boost your SEO strategy . However, creating blog content is not always easy. And properly structuring each article can take up a lot of time. It was with that in mind that we organized 10 blog article templates to make this task easier! Now, you just have to think about the theme, choose the type of blog template that suits you best and follow our tips for building your blog article. 10 Templates to Create your Blog Posts 1. Definition-type Blog Article This type of article seeks to present the definition of a term or concept, in a clear and simple way to understand.

    Frequently Asked Questions Blog Article

    Generally, those looking for this type of blog article have little or no information on the subject, so it is a type of text that should be direct and start by presenting definitions and answers to the most common questions. Only in a second phase should the complexity of the content be deepened and always gradually.template-1-made2web Click on Netherlands WhatsApp Number Data the template and save to consult later See example of Article of type Definition 2. Listing Type Blog Article A good example of an article-list is… the one you are reading! By presenting the content organized in a list, these articles have the advantage of being easy to read and understand. template-2-made2web-listing-type-article Click on the template and save to consult later See example of Listing type Article.

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    Listing Type Blog Article

    How-to Blog Article These are specific articles to guide the reader to achieve a certain goal. They should be structured in a model that facilitates compliance with the tips or instructions presented. article-of-the-how-to-template-3-made2web Click on the template and save it for later reference. See Example How-to Article 4. Frequently Asked Questions ATB Directory Blog Article As the name implies, this type of blog article gathers answers to the most frequently asked questions about a given topic. The objective is to present the questions most asked by people and the answers must be concise and enlightening.

  • Improve Email Open Rate With These Copywriting Tricks

    Email marketing continues to be a fundamental strategy in digital marketing and the first step towards its success is to increase the email open rate. There are several factors that can influence the click and opening of the email and we must pay special attention to the sender and the subject, as they are the first things that the user sees. In this article, we’ve put together some copywriting tricks that will highlight these two points and improve your email open rate. General Email Copywriting Advice In general, copywriting serves to drive the reader to action, apply some best practices to your email marketing strategy and improve the open rate: Keep the text short: use clear and objective writing.

    Subject and Preview Dimension

    Whenever you can say the same in fewer words; Adapt the language to the persona: write as if you were talking to the reader, “touch the wound” and address their pain points ; Personalize: deliver the right content, to the right people, at the right time; Explore mental triggers: scarcity, urgency, exclusivity, among others, that activate the resources New Zealand WhatsApp Number Data the brain has to make decisions. Copywriting Techniques to Increase Email Open Rate copywriting-techniques-to-increase-the-open-rate-of-emails-made2web Email sender Credibility Your email must avoid spam filters, so use a secure IP, your own domain and eliminate excessive commercial language such as the use of capital letters and exclamation marks. Buying email lists is out of the question, if readers are unaware of the sender or suspicious of the content, the most likely thing is to delete the email or put it in the spam box.

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    Copywriting Techniques to Increase Email Open Rate

    Ensuring the credibility of your email is a very important factor to have direct passage to the “inbox”. Sender Customization Personalization is a tip to increase the opening rate of your email and should be applied to the sender. Instead of sending with your company name, can you send in your own name? Perfect! Users prefer to receive emails from people. personalization-sender-email-mkt-2-m2w Click on image for larger view On the other hand, you can also customize the reason for sending it together with your brand name: personalization-sender-email-mkt-m2w Click on image for larger view Email Subject The subject must be a trigger that is ATB Directory impossible to resist – that is, irresistible to click! Check out these tips that will turn your subjects into real calls-to-action and improve your opening rate.