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Now that the ideas are starting to take shape, it’s time to choose the video format that best suits the objectives of your content creation strategy . An interview or a presentation? A 3D animation or a real movie? A testimonial or a step-by-step guide? You already know that the most educational videos serve awareness/attraction objectives and the most commercial videos, conversion/contact objectives. Video Formats Videos featuring experts and webinars The objective is to show knowledge and impartiality about a certain area of your business. It is to build authority and establish trust with the audience. Choose one or more internal or external experts in your business area, and through a conversation or interview address the most relevant topics. The video could also assume a more pedagogical orientation and be considered a webinar or masterclass.
Expert video example where Hubspot invites Seth Godin Videos How to / Step-by-step The purpose of these types of videos is to teach. We want the public to master a technique with the support of a certain product. It aims to respond to very specific UAE WhatsApp Number Data problems, as well as sharing tips so that the user can make the most of the product to be purchased/acquired. It may be important to include graphic elements in the video, such as small lists or notes. Allowing the content to be retained more effectively by people with different. Levels of knowledge. Example of a how to video demo videos or virtual. Tours they show how a product/service (assembly, configuration, installation, troubleshooting, among others) and their. Objective is to genuinely help those who attend to enjoy the service/product.
Vidyard Demo Video, video platform Testimonial Videos or Case-Studies They make known the testimonials of people who are with their product/service and who defend their brand. Include numbers and statistics ATB Directory that support the customer’s pitch. Example of a testimonial video write a simple script for your video in just 6 steps. The last step in video marketing planning is script writing. This guide will help all stakeholders to understand the objective. Audience, characteristics and content of the video, so that the thread never gets lost. Below are questions you can ask to help guide your video script writing.