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It’s even difficult to talk so openly about this, as much of reas of Communication and Marketing and years in the jewelry sector, I have seen many companies lose money by not implementing these three elements. That’s why decided to share them here in this article. Perhaps you are already implementing some of them in your company and this already puts you ahead of many competitors, however, to actually boost your sales of jewelry, veneers or costume jewelry you need to apply all of them in your strategic planning. 1) Positioning Many businesspeople insist on “fighting” for a place in the sun in the jewelry, veneer and costume jewelry market, setting their prices low to be more “competitive” and reducing their profit margin. They are making their revenues bleed.
It’s what I call the red ocean where those who swim in thesheir and grower. Products become commodities and what’s worse, they attract consumers who prioritize the low price more than the design Indonesia WhatsApp Number Data of the jewelry, semi-jewelry or costume jewelry, for example. Those who focus on unexplored and profitable spaces and “gaps” in the jewelry market, identify specific consumer needs and thus create demands, achieve highly profitable growth where competition is irrelevant. A true blue ocean. This is because they managed to position their brand in a unique way in the minds of their consumers. 2) Persuasive Content Once you have found your unique positioning, it is essential that your communication is consistent with it.
More than communicating “950 silver jewelry with turquoise stone” you need to make it clear what your offer is, what your promise is. You need to show your potential customers what benefits your brand offers them. Why should he buy from you and not another online jewelry store. See, I’m not talking about the characteristics of your jewelry, semi-jewelry or costume jewelry, but rather the benefits (social cause, belonging to a class or social group, status, convenience, security ATB Directory time savings, ease, comfort, lifestyle , etc.) that they offer to their consumers. The better your unique positioning in the jewelry and costume jewelry market, the easier it will be for you to make your persuasive message clear in your te much more results for your business. And this I refer to all of your brand’s.
