Austria Business Directory

Day: April 3, 2023

  • Google Core Update June 2021 What Can You Expect

    Google Core Updates correspond to updates, significant and made on a global scale, to the search engine algorithm, with a view to improving its performance. Two such updates are for summer 2021: the June 2021 Core Update and the July 2021 Core Update . These updates are a few times a year and can translate into a certain instability in the Google ranking. Felt by certain websites . In this article, we will discuss what they consist of and how you should react if you are negatively by these changes. What is the June 2021 Core Update ? The Google Core Update is an update to Google’s algorithm. The June 2021 Core Update was on June 2, via Twitter, warning of the possible impacts of this process. Days later, on the same platform, it was that the update was on June 12.

    Evaluate How the Content Is Presented

    Google, in its communication about this update , reinforces that it works on a continuous improvement process to optimize search results. In fact, small changes are made frequently (on an almost daily basis) to the algorithm, but these are practically unnoticeable. A few times a year, however, there are significant updates that have deeper India Telegram Number Data impacts, such as the June 2021 Core Update . The changes now implemented will continue in the month of July, with the July 2021 Core Update . The justification given by the company for this implementation in two phases. Was that “some of the improvements were not. Fully concluded in june”. Twitter-communication effects of this update on your. Website generally, the impact of this type of updates to the. Google algorithm is , in a first phase, in some degree of volatility of the results.

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    Check the Degree of Specialization of the Information

    After the completion of the June update, changes for certain types of content. However, it is possible that these changes are only temporary, as they with the next July update . 3 Tips for websites that have felt changes after this update The changes implemented in the algorithm by the Google Core Update only translate into the optimization of the way the search engine evaluates the content of the pages . This means that ATB Directory certain pages negatively and others may even show better results after the update . If the focus of Google’s algorithm is to identify the best possible content, it is up to the owners of each website to work to provide it.

  • 8 Tips to Start Selling on Linkedin

    Leveraging your LinkedIn to generate more business opportunities is part of a good Social Selling strategy . Want to know how to monetize your presence on the most important professional social network, LinkedIn? Then this article is for you! We’ve put together some advice for you to take your first steps on this social network and, throughout our article, you’ll learn more about the importance of: optimize your profile; share relevant content; work on your personal brand; use hashtags; maintain authenticity; interact with prospects; join LinkedIn groups; measure your Social Selling Index. See now how you can take full advantage of this powerful tool in your sales strategy. 8 infallible tips to improve your presence on LinkedIn 8-advice 1. Optimize your LinkedIn profile The truth is this: your profile is your online business card, working 24 hours a day, 7 days a week.

    Dedicate 30 Minutes of Your Day

    Potential clients who see your LinkedIn profile must be impressed by what you share. To do this, make sure that your profile presents at least: profile picture Your profile picture should be professional and up-to-date. It is also advisable to have an Hong Kong Telegram Number Data excellent resolution; cover image Your cover image must demonstrate your skills and competences and be related to the business area you work in or to some relevant aspect of your personality; Title The title should go beyond your current position, revealing how your skills can generate value for the potential client. It is also important that you use keywords that are relevant to your business area; Summary In your summary, try to be creative and use communication that facilitates rapprochement with your potential customers.

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    Work on Your Personal Brand

    Introduce yourself and talk about your professional career, but more important than talking about yourself is showing how you can be an asset to your future clients; Emphasis Use this space to share interesting content that you have published on LinkedIn or on other social networks and channels so that the visitor to your profile gets to know your point of view and expertise better; Professional experience Take the opportunity to show in your Professional Experience how you generated and generate value for your customers. 2. Share ATB Directory relevant content Offer up-to-date content about your industry, ensuring your name is synonymous with industry knowledge, updates and experience. For this, try to follow the 80/20 rule, in which 80% of the content must be related to industry news or useful content, without presenting your product.

  • Personal Selling Strategies with Proven Results

    Any sales strategy must take into account the unpredictability of human behavior, which makes it impossible to guarantee a 100% sale. However, it is possible to be closer to success by resorting to 10 Personal Selling strategies. 10 Personal Selling Strategies 1. Be natural, authentic and kindsocial-selling-guide-5-how-to-apply-social-selling-in-your-sales-strategy-transfer-connections-to-the-real-world-1 First and foremost, a sales team is selling itself. The strengthening of the personal brand, the authenticity and agility with which they relate to prospects will be fundamental for the success of the strategy. It is important that the sales team empathize with the potential customer. Sharing relevant information and success stories from current customers can help to strengthen the seller’s authority and generate a relationship of trust.

    Exceed Expectations Through Preparation

    Have Buyer Personas as a guide As you collect and qualify leads, keep your buyer personas in mind and focus your efforts on your audience . By focusing on qualified leads, you are much more likely to develop valuable relationships and close the sale. 3. Exceed expectations through preparationsales meeting Many B2B (business-to-business) buyers find sales Greece Telegram Number Data meetings a waste of time, due to the negative experiences they had in the past, with poorly prepared salespeople and without focus on the customer’s real needs. Be the customer-focused salesperson who invests time in the success of your business and provides relevant information, regardless of where your potential customer is in the sales funnel.

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    Make It Clear to the Customer That You Have the Same Goal

    Ask questions Active listening is a great ally in personal selling, as it allows you to know your prospect’s doubts and concerns, as well as their motivations. From the answers, it will be easier to relate the benefits of your product or service to your potential client’s needs and really help them solve their pain points. 5. Focus on the benefits benefits Once you understand your potential customer’s needs and motivations, focus on explaining the benefits ATB Directory of your product or service. Avoid wasting time demonstrating or explaining features that may not always be related to the prospect’s pain points. 6. Make it clear to the customer that you have the same goal Top performing sales reps use collaborative words like “we” instead of words like “I”.

  • 5 Copywriting Best Practices in Email Marketing

    Email marketing is still alive in digital marketing and sales strategies, being considered one of the actions with the best ROI. Among the many factors that contribute to a successful email marketing campaign , email copywriting deserves special attention. In short, the purpose of copywriting in an email marketing campaign is to convince the potential customer to move forward in their purchase journey, without any detours and losses along the way. In this article, we’re going to share some good practices to make copywriting a positive factor for the success of your email marketing campaigns. 5 Best Practices for your copywriting strategy in email marketing Through email marketing, it is possible to reach a wide audience and, at the same time, segment and personalize the content that will be delivered, with very positive results.

    What Do You Want the Reader to Do

    For this, it is essential that you use some good practices so that your copywriting converts leads and retains customers . 5-good-practices-copywriting 1. Define email objectives Whether to educate, inform, entertain and inspire the audience, sell or even create a relationship, it is important that you first define the purpose of your email. Reflect on the Germany Telegram Number Data purpose of the email and guide your writing towards this end. To help define the objective, we leave you 3 questions that it is advisable to think about: Who will receive the email? email One of the benefits of email marketing is allowing audience segmentation. Therefore, take advantage of this benefit and adapt the copywriting to those who will receive the content, adjusting the writing to each group of potential customers.

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    5 Best Practices for Your Copywriting Strategy in Email Marketing

    For example, a potential customer might receive a different communication than a recurring one. Try to pay attention to the specificities and needs of each buyer persona , instead of communicating simultaneously and equally to all recipients, thus losing business opportunities. In order to know your audience, keep in mind the phase of the buying journey in which your email recipients are and adjust your copywriting for each stage. What do you want the reader to do? Whether reading an article, subscribing to a newsletter or making a ATB Directory purchase, the strategy is the same: to show potential customers the benefits of the product or service you are communicating. That is, write about the impact that the product or service will have on the lives of those reading it, explaining the added value in a very clear way.

  • Video Guide Vidyard Video Creation and Sharing Platform

    Video is a communication tool increasingly used by companies, with applications in areas as diverse as Marketing, Sales, Customer Support and even training and internal and external communication of organizations. Consumer preference for video has steadily increased over the last few years. In 2020 people watched 16 hours of video content a week. This represents an increase of 52% compared to 2018. Source: Wyzowl Its growing popularity combined with the drive of digital transformation in companies make video an increasingly attractive format. To meet the huge demand, there are now several platforms that make it possible to create, publish and share videos. Vidyard stands out for being one of the most complete and intuitive tools to start using video in a simple and fast way. cta-download-guide-video What is Vidyard?logo-vidyard Vidyard is a platform that serves to easily create and distribute any type of video.

    Video Performance Analysis

    According to your objectives, you can record videos for Marketing, Sales, Support or for training or internal communication. After the creation phase, your video is ready to be shared wherever you want. You can embed it on your website, Landing Pages, blog articles, emails. Social Networks, just use the link or code available to do so. Using Vidyard to create, manage and share video content helps companies increase qualified leads, generate France Telegram Number Data new customers and improve their communication, both internally and externally. In addition to all this, as it allows videos to be indexed, Vidyard also helps to improve your brand’s visibility in search engines. Vidyard Vs Youtubevideo-guide-6-vidyard-platform-for-creation-and-sharing-videos-vs-youtube Can we say that Vidyard is equivalent to Youtube? No, since their purposes are very different.

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    Can Be Integrated with Other Platforms

    While Youtube is a Social Network dedicated to sharing video content, Vidyard is the platform that allows you to manage and create videos before sharing them, on this or other Networks. Vidyard Vs Vimeovideo-guide-6-vidyard-video-creation-and-video-sharing-platform-vs-vimeo Comparing Vidyard to Vimeo, we found that each platform’s focus and value offering are different. Although both allow hosting and sharing videos, Vidyard is aimed ATB Directory at all areas of the business: Marketing, Sales, Support and Human Resources. Vimeo, on the other hand, is more focused on Marketing teams, so it is not as comprehensive. Advantages of Vidyard It is a user-friendly platform. Vidyard is designed for the user, accompanying him step by step in the creation of videos. Suggestions will be presented so that each video reaches a good performance.

  • What Is Personal Selling and What Are Its Advantages

    How to boost sales in a way that positively impacts your business? This is where personal selling makes the difference. Focusing your business on personalized selling is the key to generating more leads and increasing your business sales . In this article we will explain how it is possible, by clarifying concepts, advantages and explaining the process. Here are the points we will cover: What is personal selling?; What are the objectives of personal selling; 5 Characteristics of personal selling; What are the advantages and disadvantages of personal selling. 8 steps to implement the personal selling process. What is personal selling?cms-and-ecommerce Focused on the personal relationship between seller and buyer, personal selling is one of the oldest sales methodologies.

    5 Characteristics of Personal Selling

    In the past, salespeople would go door-to-door to present their services and solutions to potential buyers. Globalization and the evolution of business and technology, associated with the cost of face-to-face meetings, led to the need to reinvent Denmark Telegram Number Data this practice. Today, personal selling goes beyond face-to-face sales, by integrating a mix of sales strategies, with a view to raising potential customer awareness of a particular product or service and generating sales. By personalizing and humanizing the sales process, building lasting relationships based on trust, with the customers’ interests in mind when offering solutions, personal selling presents itself as a recommended competence for all salespeople. This strategy is widely used in business-to-business (B2B) sales, but it can also be used in business-to-consumer (B2C) models.

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    What Are the Advantages and Disadvantages of Personalized Selling

    Personal selling is done through direct communication between the sales team. The potential customer, in person or using email, telephone, video call or social networks. What are the goals of personal selling?Objectives. Among the main objectives of personal selling, we highlight: promote better publicity for. The company and the brand, by sharing knowledge with potential customers, educating them about the added value of. The product or service; contribute to reinforce the brand’s. Positioning, through a closer and more personal relationship ATB Directory with potential customers, Helping them in their decision-making process; increase sales through direct contact. In which it is possible to identify needs and overcome objections from potential customers more quickly; supporting potential customers’ decision-making. Especially regarding more complex, technical or expensive products or services. By providing more detailed technical information tailored to their real needs.

  • Video Guide Best Practices for Creating Successful Videos

    The success of video as a communication tool is easy to explain. This format appears as a pleasant alternative to the written content that abounds in digital media, being easier to assimilate. Video makes it possible to transmit complex information in a simple way and in a short time. In addition, its creation and dissemination through multiple platforms is increasingly accessible. The popularity of video with the public does not go unnoticed by companies. In fact, 81% of businesses already use video in their marketing efforts. Source: Hubspot In this article we have already explored the advantages of using this form of communication by companies and mentioned who can use this format within organizations.

    Be Clear in the Message

    But how can you create videos that are truly effective and bring you the feedback you’re looking for? For the creation of successful videos, there is a set of good practices that you must follow, in order to adapt the type of video to your objectives and to the digital channels where it will be broadcast. cta-download-guide-video General best practices for creating videos First of all, you have to define the objectives of your video. This should be the starting China Telegram Number Data point for any type of video. To whom it is addressed, what it intends to achieve and what it expects from the interlocutor are some of the questions to be answered in this initial phase. Only after clarifying its purpose, it will be possible to think about the characteristics that your video should have and the best way to disseminate or transmit it.

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    General Best Practices for Creating Videos

    He used to smile! In video communication, too, first impressions count. So, when talking to the camera, don’t forget to smile. Smiling helps inspire confidence and generate empathy. Create a script Creating a script helps align ideas and prevents unnecessary interruptions throughout the video to think about what to say next. Prepare your script and ATB Directory stick to it throughout the video. Be clear in the messagekey idea According to the defined objectives, communicate clearly. Align key ideas, adjust tone and diction, and get your ideas. Across in a way that’s easy to understand. Offer value sharing a video that adds. Nothing to your interlocutor will not have good results. Create videos with useful and interesting. Content for those who see them, in order to offer value. Forget perfection accepting. That your video will never be perfect can be very freeing.

  • Digital Sales Enablement

    The increasingly ‘digital’ behavior of the consumer, whether business or individual, has forced companies to adopt new models and sales methodologies. The way traditional sales forces work in B2B businesses is inadequate and needs to be transformed in their approach to the market. To face this challenge, it is necessary to develop the digital capacity of companies and their sales forces. This digital transformation is based on three dimensions, new sales methodologies , Digital automation tools that provide knowledge about customer behaviors and needs, and integration of sales and marketing with digital ways of working.

    The Point of View of Methodology

    Pull-Push’ Digital Strategy The ‘Pull-Push’ Digital Strategy integrates the three dimensions described above, in order to provide. B2B companies with a true digital approach to the market, allowing greater effectiveness and efficiency of. The sales Canada Telegram Number Data force with a significant increase in customer satisfaction and experience. The-digital-capacitation-of-sales-pull-push-strategy from the point of view. Of methodology, the strategy is based on inbound sales/marketing (pull) techniques to. Attract traffic and maximize the conversion of ‘leads’ into customers. In a non-intrusive but effective way. Since sales only focus on interaction with highly qualified prospects. On the one hand, this technique is complemented with account based sales/marketing to proactively develop. In a focused way, the interaction with high potential customers, using digital sales support channels.

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    Pull-Push Digital Strategy

    The strategy is by CRM, Marketing Automation and sales tools that allow the sales force not only to obtain a 360 view of its customers but also to acquire knowledge about the behavior and needs of customers, thus contributing to allow the sales ATB Directory force to Sales achieve a closer and more trusting relationship with their customers. suggestion-blog-made2webFinally, Pull-Push is based on the integration of marketing and sales teams in a ‘task-force’ model to maximize the digital interaction between the company and its customers using techniques and behavioral routines based on ‘Insight Selling’, ‘Social Selling’ and ‘Video Selling’.

  • 6 Quick Ways to Increase Blog Interaction

     

    Leave a comment, mention or share an article, subscribe to the newsletter and return to the blog to read other articles. These are some of the ways to engage with your blog, an important element of the Content Marketing strategy . An audience that interacts with your blog is an audience that contributes to publicizing your brand, product or service, becoming, in many cases, your company’s customers. And the best: a customer who, in addition to buying because he already has a relationship with your brand, becomes your ambassador. In this article, we explain how to get more interaction on your blog and why this is important for SEO and the good positioning of your website. blog Why is blog interaction important for SEO? We know how relevant a blog is to the positioning of a website on search engine results pages.

    Be Helpful to the Reader

    What we sometimes forget is that its relevance is even greater when there is interaction on the part of readers. Blog interaction, or blog engagement, has a very positive impact on the overall performance of a website, contributing to different factors, including SEO. The greater the interaction, the longer the duration of visits, which contributes to the positioning of your blog pages. But there are other reasons that explain the importance of blog engagement for SEO. Sharing articles, for example, in addition to contributing to link building, helps to Cambodia Telegram Number Data increase the number of visits to the website, as well as mentions in social media. Link building shows Google TM that the blog is active and the content is appreciated, which makes the website’s authority grow.

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    Make Use of Videos and Podcasts

    That very reason it must be unique, useful, creative and attractive enough for visitors to want to share it or mention it on social networks, for example. Analyze your audience, build your buyer personas , identify your goals, examine the competition on digital, plan your strategy, build and finally put your editorial calendar into action, publishing content on a regular basis. Try, through your articles, to offer answers to the needs of your target ATB Directory audience. Be credible in the information you provide and, whenever possible, cite your sources through links. 2. Interact too Sometimes, you need to take the first step yourself. At the end of your article, take the opportunity to ask what the readers think or ask them to leave a comment and always respond. Even the most negative comments are an excellent opportunity to show how your service or product works.

  • B2b Ecommerce Vs. B2c E-Commerce What Changes

    After the year 2020, most of us are familiar with the internet shopping process. There is a well-defined pattern: An account is created, the product or service is chosen, shipping costs are accepted, payment is made and the order is received. This logic is characteristic of a B2C (Business to Consumer) online store . But, as a manager or entrepreneur, if you are thinking of selling your products and services to other companies, this is not the E-commerce model you are looking for . You need a B2B ( Business to Business ) virtual store. The web development of online stores must create a competent E-commerce channel adjusted to the particularities of commercial transactions between organizations. cta-download-Ebook-Jun-08-2021-10-56-59-55-AM Main Differences When Developing B2B and B2C Online Stores A B2C E-commerce does not become a B2B E-commerce “only” with a few changes. Business customers have a specific profile.

    Influencing Factors for Consumers

    The volume of orders and the amounts involved in the transactions are different. Pricing is dynamic, depending on the quantities. And the list of differences goes on! B2B platforms and business models have specific characteristics and functionalities. In this article, we have identified 7 parameters that you should keep in mind when hiring a partner to develop your B2B or B2C Online Store. Difference between B2B and B2C eCommerce websites Brazil Telegram Number Data Parameter/Typology Business to Business (B2B) Business to Consumer (B2C) 1. Audience / Decision Maker Companies / Persons Responsible for the Purchasing Department or Hierarchical Superiors Final costumer 2. Influencing Factors More Rational Sale Sell ​​more Emotive 3. Buyer’s Journey Longer Shorter 4. Client Area Account Registration with Pre-Approval Automatic Registration 5. Purchase Volume Big Orders Small Orders 6. Average Sales Ticket Higher Lower 7.

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    Influential Factors for Companies

    Hearing B2B and B2C target audiences have their own motivations, search for and react to different messages. A business customer is looking for technical information and details about the specifics of a product. It has a more logical profile. The final consumer is persuaded by the benefits and by the expectation of improving something in himself. B2B Audience It is more rational and logical. The purchase decision depends on a chain of decision-makers and not just on one person. The B2B customer buys a product or hires a service to improve ATB Directory their business. Either to help the company earn or save more money. The individual interests of the person responsible for purchasing, who researches the market and places the order, count for little. Above all, there are the business requirements: best price, speed of delivery, guarantee of product quality, among other criteria.

  • Video Guide The Customer Support Video

    Professionals in the field of Marketing and Sales are already starting to take advantage of the benefits of video to present and promote products and services. In after-sales service, customer support video can also be of great use to organizations. Video applications in the customer support area are very varied but have in common the fact that they are a fast, attractive and effective way of transmitting information. In addition to making products and services better known, this format can also be used to answer consumer questions, resolve complaints and streamline the functioning of the work teams themselves. cta-download-guide-video What is the Customer Support Video? We can define video for customer support as a strategy that uses video to help manage the after-sales process.

    Saves Time for Customers and Employees

    This communication tool can be applied in the most diverse areas, benefiting not only customers, but also companies. In 2020, 43% of companies say that video has helped reduce the number of support calls received. Source: Wyzowl, 2021 The customer support video can serve to: Expedite the resolution of problems and doubts about products or services; Resolve complaints and grievances in a personalized way; Provide a better service in customer Belgium Telegram Number Data management and customer support; Improve brand image in case of problems or customer complaints; Innovate in the form of communication with customers and strengthen relationships with them; Save time and optimize the operation of the customer support department. video-guide-4-the-video-to-customer-support Why use Video for Customer Support? Today’s consumer has no time to waste. In the event of having to deal with a problem after purchasing a product or contracting a service, look for quick and efficient answers.

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    Benefits of using Video in Customer Support

    If you can access the information you need in a format that you find most enjoyable, so much the better. Among the huge diversity of videos available on YouTube, videos in the “How-to” category are in the top 4 of searches , which clearly demonstrates consumer preferences. The popularity of video for customer support has been growing over the past few years. At the same time, the quality of a company’s after-sales service is increasingly decisive in ATB Directory keeping or losing customers. For all these reasons, monitoring consumer preferences and providing them with a competent and more effective response is essential to guarantee an excellent service. Benefits of using Video in Customer Support video-guide-4-video-to-customer-support-benefits-of-using-video-in-customer-support 1. Saves time for customers and employees Video has the ability to convey large volumes of information in a short time in a way that is simple to understand.

  • How to Reuse Digital Content Effectively and Monetize Time and Efforts

    Having new ideas is essential when working on Content Marketing strategies . But creating personalized, relevant and optimized content is not always easy. What if you could, through a few tweaks, turn one piece of content into several, tailored to different audiences? That’s the goal of Content Repurposing , also known as Content Recycling . In Portuguese, reuse or reuse content. While updates seek to introduce data changes or corrections to the content, in order to make it more attractive and interesting, content reuse goes further. The reuse of content consists of transforming it for different formats and audiences. For example, when we compile a series of articles into an ebook or when we create a podcast from an article. These are some of the many ways to reuse content. Throughout this article, we’ll talk about the benefits of reusing content and how to do it effectively.

    Advantages of Reusing Digital Content

    4 advantages of Reusing Digital Content Thinking about and developing digital content, focused on the needs of buyer personas and oriented towards the commercial objectives of a business, is fundamental to the success of a Content Marketing strategy. Anyone who works in digital marketing knows that producing content is time-consuming work and that it must be carried out in a careful manner. By reusing content you are saving time and Australia Telegram Number Data effort. But there are other advantages that sometimes go unnoticed. 4-advantages-of-reusing-digital-contents Let’s see: It makes your investment profitable: by reusing content, you are saving resources, such as the time invested in copywriting, for example. Diversify the content: By reshaping existing content, you diversify it. Increase reach: sharing content in different media allows you to reach more people.

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    How to Reuse Content and Adapt It to Different Formats

    Reinforces visibility: by being active on different platforms, your company increases its online presence and visibility. How to Reuse Content and adapt it to different formats? The ideal is to start reusing the contents that performed well. To do this, measure the views, as well as the number of shares and links , in order to quantify how many people referred to your content. Next, we will present some suggestions for reusing content that may be useful in ATB Directory your Content Marketing strategy . blog articles blog-1 A blog article is a very versatile piece of content. Once written, the article can take different formats: Infographic If the article presents statistics or numbers, consider creating an infographic with a strong visual component to explain this data. The infographic can be shared on social networks, for example. You can also update the article, providing this same infographic. Search engines appreciate content updates, so it will be a real asset.