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The metaverse is an emerging ‘space’ of virtual environments that allows an immersive experience through 3D, augmented reality and virtual reality technologies. Nowadays, there is not really a metaverse, but several platforms that offer this type of experience and that still have a long way to go for their integration. On these platforms, users can create their own digital identities and interact with each other or with other organizations, supported by a virtual economy with digital assets and NFTs. what-is-the-metaverse-and-what-challenges-for-companies-made2web There are more dedicated platforms: for leisure or playful environments, such as games for business productivity. Gaming platforms are the most advanced in this type of immersive experience. Minecraft and Roblox together have over 350 million monthly users.
On the other hand, it is estimated that the forecast for 2024 of the virtual and augmented reality market is 600 billion USD. It is no wonder that corporate Marketing has begun to look at this reality with great attention, not only to explore new audiences but essentially to explore new consumer experiences. What are the challenges of the metaverse for India WhatsApp Number Data companies? Naturally, this new channel will bring new challenges to the way brands will use their marketing strategies. But also how marketing will take advantage of this new reality. Gamevertising-what-is-metaverse-and-what-challenges-for-companies-made2web-1. Gamevertising it is a form of advertising where brands can create a more immersive experience for their products by placing contextualized. Advertising in the game environment or creating games where the brand is part of the game itself. The partnerships that Vans and Nike have made with gaming platforms are good examples.
Digitization-of-offline-marketing-what-is-the-metaverse-and-what-are-the-challenges-for-companies-made2web-1. Digitalization of offline marketing a good example is the virtualization of common advertising panels. That can be placed in environments or virtual worlds in a non-intrusive. Way and with the advantage of being customizable. Digitalization-of-offline-marketing-what-is-the-metaverse-and-what-are-the-challenges-for-companies-made2web. Marketing-of-events-what-is-the-metaverse-and-what-challenges-for-companies-made2web-1 event marketing. The metaverse will allow for a much more immersive experience of the virtual events ATB Directory we already know today. Where users’ avatars will be able to interact with each other. Product demonstrations or proofs of concept can be done in a more immersive way. It will also be possible to take advantage of greater. Exclusivity through the creation of shows that are only accessible in a certain virtual world.