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  • Read Online Reviews to Build Customer Loyalty

    The reviews posted make it possible to determine the reputation of a company, a professional or a business. Among the French population, 7 out of 10 French people consult online reviews before making their choice and do not hesitate to compare companies, products or services. This means that online reviews are of real interest to Internet users, but of course the same is true for businesses. The presence of opinions on a page reassures Internet users. If before making a purchase, the Internet user consults the reviews to ensure the quality of the product, he also does so to ensure that he can express himself if he is not satisfied. He can seek the opinion of others in order to see the possible constraints to be taken into account before making the purchase.

    A Place to Express Yourself

    The French population regularly post their feedback on a professional, company or business. They are not satisfied, as one might think, with expressing their dissatisfaction according to the reputation of the French and being “complainers”, they also like to express positive opinions and become actors. It is also a Hospital Mailing Lists way to build customer loyalty . The exchange between the merchant and the customer is an effective, simple and natural way to create trust. The dynamic of exchanges and the possibility of answering the questions of the Internet user create. A link between the two parties which can be prolonged over time. Why take the opinion of its customers into account.

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    Internet Users Trust Each Other

    The observation is that after having followed the positive opinions of customers. The customer is often reinforced in the fact that. It is a relevant idea because he informs himself by himself and independently. Nobody likes to be wrong and the opinion of other customers is often a good indicator. It is decisive when making the final choice of one product or another. The customer opinion reassures and you will be able ATB Directory to strengthen customer satisfaction. Some do not hesitate to ask their satisfied customers to post their opinion. He can indirectly let you know his future needs. The user may not know exactly what he would need himself and wonder if he will be satisfied with your.

  • We are all sellers

    A distortion of the word seller The seller is either an incompetent who does not deserve his salary (“my product sells itself because it is good!”), or a manipulative crook who “ would sell radiators in the desert” ( although, at night in the desert, it’s cold…). When discussing the business approach with managers, the first thing they often say is “I’m not a salesperson”. This reaction stems in part from the stereotypes circulating about salespeople, but from the idea that in sales (as with maths) you are good, or you are not. Selling, persuading, influencing, persuading, many of us don’t like the idea of ​​it being part of our job because we think we’re bad at it and can’t improve.

    A Question of Technique Above

    All In sales as in all areas, you just have to improve and become a better salesperson. It’s really about becoming more persuasive. Yes but how will you tell me? The basis of a good salesperson is listening. So you just have to learn how to listen better to better understand the needs Australia School Email Lists of your prospect. For this, you must learn to make your interlocutor speak. There are techniques in this area such as repeating the last word he utters in an interrogative way, saying “that is to say? or simply ask him questions. It is a question of clearly identifying your issues and your needs and determining whether you are able to respond to them because a good salesperson is above all someone who meets a need well.

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    Then You Have to Understand

    What drives your interlocutor, the SONCAS method (Security, Pride, Novelty, Comfort, Money, Sympathy) allows you to identify the levers on a prospect or a customer that will determine whether he will buy or not, all the world not having the same sensitivities. Among the techniques on which you ATB Directory can inform yourself, there are all those which allow you to answer objections which are ultimately not very numerous when you want to get an appointment by telephone just like in a physical appointment. In the end, the only real objection is when your product does not respond at all to an offer and in this case, it’s unfortunate but you might as well not sell your product or service.

  • 5 Tips to Make the Telephone Approach Effective in B to B

    Prepare your approach Don’t launch your salespeople to attack their phones without preparation! Telephone prospecting requires at least some information gathering. It’s about identifying your targets and gleaning the information needed to personalize calls, especially if you’re talking about big contracts. The Internet offers the ideal tool for this preparation. Your salespeople must find the information upstream that will allow them to meet the likely needs of prospects and know how to identify the products or services to offer. In addition, it is necessary to identify the right contact within the companies. Avoid wandering from secretary to secretary! This preparation can represent half of the time devoted to teleprospecting, but it makes it possible to optimize each call.

    From Offer to Solution

    Your business approach is based on the word “help”. Your sales representatives have been able to identify the needs, they must offer specific assistance to a proven or probable problem. They only have 20 seconds to a minute to hold the attention of their interlocutor by the relevance of their remarks! In a Australia Physiotherapist Email Lists word, they bring the solution to a problem. The professional-to-professional dialogue is very pragmatic. Your salespeople must show pedagogy without excessive coating. In less than two minutes, they must have positioned the offer and have them admit that it constitutes a suitable and competitive solution. Otherwise, they must at least convince their interlocutor of the need for an appointment.

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    Relevant Marketing Materials

    First thing to know, the telephone B to B will require several calls or meetings, it is rare that you manage to conclude on the first call. Generally, during the first contact, the client wants more information about your company and its solutions, sometimes even before granting you an appointment. Your sales representatives must be able to send a perfectly studied brochure by e-mail to the interlocutor. This ATB Directory presentation must be explicit, simple, concise and it remains preferable to send it in HTML format rather than in PDF or PPT. If your offers are varied, prefer a detailed sheet per offer rather than a 20-page catalog that your target will never read! Absolutely avoid the simple link to your website.

  • From Loyalty to Loyalty

    Before embarking on a loyalty strategy , it is essential to clearly differentiate the concept of loyalty and that of loyalty. The first is implemented by the company through profiling and measures that will allow the buyer to repeat his act of purchase. As far as loyalty is concerned, it only concerns the customer. This is a decision specific to this one, it depends on your relationship of trust. It involves feelings in the buyer that are primarily driven by an aspect of your business that appeals to them. Often guided by their emotional tendencies , it is difficult to analyze the reasons for their purchases. Targeting its customers to aim accurately As with any marketing practice, it is essential to target your customers correctly.

    When Coming to Your Business for

    A product or service, customers arrive with specific expectations. For your marketing strategy, it is better to identify their expectations to determine the appropriate target and meet their needs. Then comes loyalty, which can be achieved through knowledge of purchasing criteria. To have more Design Directors Managers Email Lists knowledge about your customer, you can consider carrying out a satisfaction questionnaire using an email, a survey, or a call. With your customer’s criteria that include their preferences, budget and frequency of purchases, you will have an easier time creating a loyalty process. You will be able to offer him what suits him and therefore confirm the expected quality with the perceived quality. Note that disappointment remains the main element that can break a loyalty system.

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    Create a Sense of Belonging Loyalty

    Essentially based on a promotional approach, but it must also evoke emotions in your customer. Apple is one of the first brands that does not play on promotions but essentially on the emotions it provides. After purchasing the products, consumers are satisfied to belong to a group. To develop this feeling, it is essential to bet on a romance between you and the consumer. He must feel close to your company through its ATB Directory values ​​and its history. By creating an attachment among your customers, you will be better able to retain them. The trust established by feelings leads to repeating the purchase process and which is not necessarily motivated by a promotion. Reward your loyal customers A customer is not sensitive exclusively to a brand. There is occasional and exclusive consumption.

  • Christmas Gifts an Opportunity

    We can only note that the privileged moment for the purchase of Christmas gifts has evolved in recent years. This observation can be an interesting indicator for both the managers of physical stores and those of e-commerce sites. The majority of people continue to buy Christmas gifts since more than 85% declare it with an average expenditure of more than 300 euros. The following months will tell us more about the impact of inflation. When is the period for buying Christmas gifts? It is not limited, as is often thought, in the last minute rage as this study shows to snatching the last article from another customer.

    Purchases Actually Take Place

    First half of November 12%, second half of November 17%, during Black Friday 9%, 3 weeks before Christmas 19%, 2 weeks before Christmas 10%, last week before Christmas 5%, last weekend before Christmas (the Saturday 22 or Sunday 23 December) 1%, 24 December 1%. The rumor of the Australia Accountant Email Lists last moment seems to fade in front of a measured attitude of the customers. It must be said that the advertisements, the advantages offered sent by e-mail and the Christmas decorations encourage them to buy upstream. There is therefore a real opportunity to know this behavior to better communicate with customers.

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    The Internet and Physical Stores

    What do customers choose? Physical stores are not about to disappear even if the trend is more and more to order online or at least. Use it to get information before going to the store. If there is increas competition between the two poles. The observation despite the enthusiasm for the Internet shows that the stores keep the wind in their sails. Over 70% of respondents still prefer in-store purchases. They also exceed ATB Directory purchases on the internet (computer, smartphone or tablet) or 65%. Is your sector preferr? Will your product be elect of the year 2022? Finally, many sectors are impacted because Christmas gifts. They also concern all ages, even if the tendency is to think first of all of children.

  • Women Entrepreneurs Stop Misconceptions

    A choice of life, more than a problem of integration! Yes, women are less numerous than men in the world of entrepreneurship. Yes, it is men who are at the head of the CAC 40 companies… but is that a reason to start immediately on debates concerning their capacity to undertake? Many professions are more feminine than others and no one comes to question the skills of our male friends. If entrepreneurship is a more masculine than feminine world, it is above all for reasons of life choices more than anything else! And yes, whether we like it or not, it is in the nature of women to bet on security and in that of men to bet on adventure.

    Prioritize Skills Rather Than Parity

    And we can say it: being an entrepreneur rhymes more with adventure than with security! Being an entrepreneur: Is it really more difficult? I proclaim loud and clear that: NO! At the risk of shocking, I would even say that it’s borderline easier for a woman to get started than for a man! A simple observation: many aids and networks exist today to help young companies get started: Oséo, Réseau Entreprendre, Initiative France… not to mention Quality Directors Email Lists regional aid, Startup competitions… All its aid is unisex and therefore also benefits both men and women. Now, we come to add to all that, the same thing but this time only for women. Networks for women , competitions for women , aid for women, media for women… Something which, to my knowledge, does not exist for men at all.

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    A Choice of Life More Than a Problem of Integration

    I simply note that I had much less difficulty getting started than several entrepreneurial friends without an “e”. Prioritize skills rather than parity! I find that there is nothing more sexist and demeaning than these stories of parity. We do not choose a person for their sex, but for their skills! “I present to you Paul our developer, Marc our salesperson and Maude our female quota…” . As a business manager, I would doubt the abilities and knowledge of a person who puts forward her status as a woman, more than her skills in a field… I will therefore conclude that it ATB Directory is not because women are less present among entrepreneurs that they are not welcome or that they lack knowledge. The world of entrepreneurship welcomes them with open arms and gives them every opportunity to succeed.

  • Siesta at Work for or Against

    Benefits of a nap The nap is said to increase alertness, improve mental abilities and mood and provide better sleep at night. Nothing beats a nap to boost our productivity at work, as well as our health. In some countries like Japan and China, napping at work is a right that is part of their Constitution. Other companies like British Airways-Continental, Google or Nike also give their employees a nap. The case of France In France, the nap at work is still a taboo practice. French institutions still believe that its practice within companies constitutes a great waste, in particular of time and money. However, several studies have been able to demonstrate that a nap allows an employee to be fresher, more dynamic and more productive for several hours.

    The Length of a Good Nap

    However, according to the National Institute for Prevention and Health Education concerning the French and their sleep, nearly 45% of those consulted believe they sleep less than they would like. Nearly 62% of French people have at least one sleep disorder. However, poor sleep has many consequences on daily life. Why is the nap essential? The siesta at work is of certain importance since it allows the worker to be more productive and also brings him Engineering Directors Email Lists a certain well-being. A good nap at work is beneficial for both the worker and the company. This, since it improves memory, it increases creativity, fuels concentration, reduces fatigue and stress and improves the dynamism of the worker. All these benefits of siesta are only beneficial for the company. The worker is able to stay focused, so he could contribute to the improvement of the productivity of the company.

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    For the Well-Being No Shame to Have

    However, to avoid disrupting your sleep cycle and to stay in shape. Limit your nap to a few minutes. The length of a good nap The 20-minute nap is ideal for recharging your batteries. It allows the brain to regenerate, recharge the batteries. Recover from lack of sleep and release tension. For a nap to be perfect, make yourself comfortable, be comfortable, relax or take off your shoes and make sure that no one will disturb this moment of rest. If possible, pick up ATB Directory the phone, dim the lights, or put on a sleep mask. For the well-being, no shame to have A survey conducted by the National Institute of Sleep and Vigilance among French employees shows that nearly 19% say they doze off at the office, and do so in secret. There are many ways to do this, during the lunch break, while reading a file or behind the computer, all means are good to give yourself a few minutes of rest while avoiding being caught by your superior.

  • Showing Your Lifestyle at the Office a Good Idea

    The habits of employees They are today 38% of the French admitted to adding a little. To their lifestyle at work (39% for women and 37% for men) against 34% to be honest (35% and 32% respectively) so that they are 28% to declare lowering themselves so as not to arouse jealousy (26% and 31%). Behaviors are therefore very different from one person to another and it is difficult to identify a standard except that they are much more to do more than less. If they show their way of life, they remain relatively mysterious about their finances since 78% of women and 56% of men hardly talk about it. It must be said that money remains a very delicate subject in France with overall 67% of French people who say they do not easily talk to their colleagues about their financial situation.

    A Redistribution to Do

    Social networks, mirrors to the larks? If the debate has existed for years on those who seem to display a good life only on social networks, 40% of French people admit that they only expose the best of their lives on these. They are 27% to put everything that happens and 19% to avoid and only put the bare minimum. Finally a small number 14% does R&D Directors Email Lists not display anything at all in their life. It should be noted that the percentages are relatively balanced between men and women, even if women tend to expose the totality more. Social networks therefore remain a place where it is good to show things that highlight and employees are far from sharing everything. The attitude of the leader in question.

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    The Attitude of the Leader in Question.

    Only 15% believe, on the contrary, that they put themselves down so as not to arouse jealousy. In all cases, the attitude is annoying for 61% of French people who judge themselves against. Who consider the behavior neutral. 13% feel sympathy there, which demonstrates compared. To previous figures that showing what one’s way of life annoys and surely arouses jealousy (or quite simply the attitude). While some business leaders probably. Also add it to ATB Directory reassure their collaborator. Establish their power and be symbols of success or even do it to show. The customer a certain form of success, the fact remains that. This attitude seems to be considered proud and therefore wrong. Come for the collaborators. The percentages showing sympathy remain lower even when they believe that the entrepreneur is demeaning himself.

  • The Impact of Professional Mobility on Women and Men

    Women quit more to follow their spouse Moving leads more often to a resignation. For women in a relationship than for men. The latter are more concerned by a transfer, which is accompanied by an improvement in their professional situation in six out of ten cases. Their motivations for moving are also different: women put forward more a wish or an obligation and less the prospect of a more interesting job, which shows that for women the purpose is not the same. After a move, women experience a promotion, an improvement in their working conditions , an increase in their income or their working time less frequently than men, which brings us back to the fact that parity is far from being established.

    Women Quit More to Follow Their Spouse

    In two-earner couples – where both people are employed – residential mobility can be harmful to the professional situation of one of the spouses. Although approximately 7% of people change their region of residence, the disparities in terms of mobility according to age, seniority in the labor market, diploma, nationality and professional and family situations Manufacturing Directors Email Lists are significant. Access to a job is also more common for unemployed men who have moved (65% against 44% of sedentary), but this does not seem to be the case for women: whether mobile or sedentary, around 47% of women unemployed in 2010 are employed in 2015. Transfers for men and resignations for women Immediately after a move, the employment situation turns out to be less favourable.

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    A Lower Status Than Men After a Move

    More frequently than men, women in employment just before moving experience a period of non-employment afterwards (35% versus 21%). However, the durations of non-employment periods for men and women are close. On average (13 months for women against 10 months for men). On the other hand, women who were unemployed. Generally remain so for 6 months longer than their male counterparts (28 months against 22). Almost seven times out of ten, residential mobilityis accompanied. By the end of an employment episode which takes the form either ATB Directory . The end of the employment contract or of a significant change in. The professional environment. The end of employment spells result from a resignation in almost. A third of cases (34% for women, 28% for men) . Resignation is the most frequent end of employment. Circumstance for women in a couple who move and concerns 36% of them.

  • Combining Disability and Entrepreneurship Is It Possible

    Entrepreneurship with a disability to fight against prejudice A person with a disability has no less ability to set up a project than a so-called “ordinary” person. These show that entrepreneurship remains accessible to all for young people, women, immigrants, etc. If the entrepreneurial adventure can slow down more than one, it also becomes a means of fighting against discrimination . and unemployment. Today, more than 500,000 job seekers are disabled according to AGEFIPH (Association managing funds for the integration of disabled people). Setting up a business turns out to be a good way, as for any entrepreneur, to devote yourself to your passion and reap the fruits of your work, without hearing that such and such a professional opportunity is not made for you.

    What Help Can You Benefit from

    A real opportunity to fight against prejudice, as many entrepreneurs with disabilities have done. These “handipreneurs” who have succeeded. Franck Vialle who suffered an accident when he was 20 years old which made him permanently quadriplegic. A difficult handicap to live with but which did not prevent the young man from setting up his company “Ulysse. The first transport and support network for people with reduced mobility in France. The latter Media Directors Email Lists provides vehicles adapted for people in wheelchairs, as well as driver guides trained in situations of disability . A pride for the entrepreneur who hopes for a promising future for future generations ” We hope that later, our children will not have to undergo what we have been able to know in the past ” he expressed himself on the web- HandiFM radio.

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    Entrepreneurship with a Disability to Fight Against Prejudice

    This is why in 2000, he founded his company Visual Friendly and explained ” We develop products and services that should allow all users, disabled or not, to access the web in the simplest way possible and whatever the display terminal . His passion for entrepreneurship has not stopped there. In 2010, he launched a new company “ I can’t believe my eyes ”, a program of web-series promoting humor. These were “ awarded many times in festivals of short ATB Directory films or films dedicated to disability and diversity”. Any advice from Jérôme Adam? ” If we don’t try, we are sure not to succeed .” What help can you benefit from? AGEFIPH represents the main source of support with more than 3,000 “ handipreneurs ” each year in their business creation journey. It also supports companies in the Ile-de-France region, to facilitate the establishment of access to employment for workers with disabilities.

  • How Can Email Marketing Be Used for Fundraising

    Email marketing is a valuable tool for fundraising. Nonprofit organizations and charities can use email marketing to reach out to their supporters, communicate their mission, and ask for donations. In this article, we’ll explore some strategies for using email marketing for fundraising. Build your email list Before you can start using email marketing, you need to build an email list of supporters who are interested in your cause. You can do this by offering a sign-up form on your website, social media channels, or at events. You can also incentivize sign-ups with exclusive content or a special offer. Building a quality email list is important for ensuring that your email marketing campaigns are effective and that you are reaching the right audience. Segment your email list Once you have a list of supporters, it’s important to segment your list based on demographics, behavior, or donation history.

    This Allows You to Send Targeted Personalized

    Emails to specific segments of your audience. For example, you could segment your email list based on the supporter’s donation history, location, or interests. This allows you to tailor your messages to each segment and increase the chances of engagement and donations. Use a compelling subject line The subject line is the first thing that your supporters PR Directors Email Lists will see when they receive your email. A compelling subject line can make the difference between your email being opened or ignored. Your subject line should be short, attention-grabbing, and relevant to the content of your email. Use personalization techniques, such as including the supporter’s name or location, to make your subject line more engaging. Tell your story The content of your email should tell the story of your nonprofit or charity. Share your mission, your impact, and your successes with your supporters.

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    Use Images Videos or Infographics

    To make your message more engaging and memorable. Make sure that your content is emotionally compelling and inspiring. Use real-life examples and stories to connect with your supporters and show them the impact of their donations. Make a clear ask Your email should have a clear ask that encourages supporters to make a donation. Be specific about how their donation will be used and what impact it will have. Make sure that your call-to-action (CTA) is prominently displayed in your email and that it’s easy to follow. Use action words, such as “donate now” or “give today”, to make your CTA more effective. Show your appreciation It’s important to show ATB Directory your appreciation to your supporters for their donations. Use your email marketing to thank your supporters and show them the impact of their donations.

  • Women Entrepreneurs Stop Misconceptions

    A choice of life, more than a problem of integration! Yes, women are less numerous than men in the world of entrepreneurship. Yes, it is men who are at the head of the CAC 40 companies… but is that a reason to start immediately on debates concerning their ability to undertake? Many professions are more feminine than others and no one comes to question the skills of our male friends. If entrepreneurship is a more masculine than feminine world, it is above all for reasons of life choices more than anything else! And yes, whether we like it or not, it is in the nature of women to bet on security and in that of men to bet on adventure.

    Prioritize Skills Rather Than Parity

    We can say it: being an entrepreneur rhymes more with adventure than with security! Being an entrepreneur: Is it really more difficult? I proclaim loud and clear that: NO! At the risk of shocking, I would even say that it’s borderline easier for a woman to get started than for a man! A simple observation: many aids and networks exist today to help young companies get started: Oséo, Réseau Entreprendre, Initiative France… not to mention Communication Directors Email Lists regional aid, Startup competitions… All its aid is unisex and therefore also benefits both men and women. Now, we come to add to all that, the same thing but this time only for women. Networks for women , competitions for women , aid for women, media for women… Something which, to my knowledge, does not exist for men at all… For people who want parity, I find it’s a bit contradictory… However, as a female entrepreneur, I’m not complaining about it.

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    Being an Entrepreneur Is It Really More Difficult

    I simply note that I had much less difficulty getting started than several entrepreneurial friends without an “e”. Prioritize skills rather than parity! I find that there is nothing more sexist and demeaning than these stories of parity. We do not choose a person for their sex, but for their skills! “I present to you Paul our developer, Marc our salesperson and Maude our female quota…” . As a business manager, I would doubt the abilities and knowledge of a person ATB Directory who puts forward. Her status as a woman, more than her skills in a field… I will therefore conclude that it is not because women are less present among entrepreneurs that they are not welcome or that they lack knowledge. The world of entrepreneurship welcomes them with open arms and gives them every opportunity to succeed.