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  • How to Combine Content Marketing and SEO to Get Better Results Online

    Content marketing helps attract traffic to websites, but many companies are unaware of the true benefits of combining a good SEO strategy. In short: interesting content keeps people on the page, but SEO is what gets them there. When you combine SEO strategies with content marketing , not only do you attract more visitors, but these can be more relevant to your business (qualified leads). Sounds confusing? We explain better. In this blog article we will detail how SEO boosts your content marketing strategy and why they are so important to boost your online business results. Content Marketing VS. IF THE Content Marketing Content marketing refers to the process of creating and sharing all kinds of content to establish your business as a leader in your industry or an authority in your field.

    Know Your Buyer Persona Well

    One of the most important parts of SEO is keyword usage and your search intent. Those magic words that people enter into the search bar and translate their intentions. how-to-combine-content-marketing-and-SEO-made2web This means that when Mexico WhatsApp Number Data people are searching online and using keywords related to your business or who your company serves, they will be able to find your pages organically easily. SEO versus & Content Marketing In this case, after what has already been said, did you realize that they are not rivals? It is not a question of one over the other, but the full combination of both. The focus of this strategy is to improve the digital visibility of your web pages with relevant content (SEO copywriting) . But this strategy takes time. It is a long-term strategy that can take between 6 months and 1 year to show results.

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    Plan Content with Search Engines in Mind

    There are no miracles! Yes, there is work and consistency – and the deserved results of this effort. Obviously, this time can be shorter if there is no digital competition. What is the advantage of combining an SEO strategy with your Content Marketing? The value of SEO in content marketing is often undervalued, which is why many businesses fail to get their best rankings online. When you combine SEO optimization with content marketing strategies, you gain more intentional traffic (the fruit of SEO work), but also improve the quality of ATB Directory your visitors (qualified leads). This is because content marketing strategies help build your reputation and authority in a particular industry or niche. 5 Key Factors to Consider When Outlining Your Content Marketing and SEO Strategy how-to-combine-content-marketing-and-SEO-5-key-factors-in-content-marketing-strategy-and-SEO-made2web 1.

  • Google Analytics 4 What is it and what changes

    Google has released a new version of Google Analytics, the already known Google Analytics 4 (GA4), which is not surprising since Google prides itself on updating its tools regularly. But what is putting the internet on edge is that the current version of Google Analytics – Universal Analytics (UA) will stop processing data from July 2023, meaning you have less than a year to: correctly configure the GA4; start collecting data; and become an expert in its use. This is especially important because not only are the 2 versions very different from each other, but there is no data migration. Worried? We help clarify everything.

    Google Analytics Configuration 4

    Google Analytics Configuration 4 This version of GA requires a complete new parameterization of the tool: Creation of the property; Insertion of the code on the website; Parameterization of specific events; Parameterization of conversions; Connection to other platforms; E-commerce configuration in the case of an online store; Parameterization of Japan WhatsApp Number Data Audiences. It is important to configure this version as soon as possible so that you can have enough history until July 2023, as data from the UA version will not be migrated to this new version. Now that you know the essential steps for parameterizing the new version of Google Analytics, let’s understand its advantages and the main differences compared to the current version.

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    Differences Between GA4 and Universal Analytics

    What is Google Analytics 4 and what are its advantages? GA4 is the latest version of google analytics and was developed with the future in mind. Changes in data measurement with the entry into force of the gdpr. Compared to the universal analytics version, we can highlight. The following main advantages: combining data from both the website and apps. On the same property; google analytics 4 – the future of web tracking & analytics source: google use. Of artificial intelligence and machine learning to help brands extract even more ATB Directory value From data, allowing better performance of the marketing actions developed. Measurement,thus focusing more on the user and their interactions rather than sessions. Automatic measurement of certain common events such as page views. Scrolling, file downloads and video views.

  • Employer Branding Discover the 5 Concepts That Will Change

    Employer Branding has gained more and more prominence in the organizational world. With the increasingly competitive talent market and increasing demand, Human Resources Departments are looking for a solution to their difficulty in attracting and retaining talent in teams . Using an Employer Branding Strategy seems to be the most complete answer. But the amount of concepts associated with it can seem confusing for those. Who are starting to be interested in the subject. In this article, we will list and clarify the main concepts related to employer branding. Employer-branding-5-concepts-01 employer brand, the perception of the employer brand. The concept of employer brand can be defined as the reputation and popularity of an organization as an employer brand. That is, while employer branding are the techniques and. Tools used to generate perception, employer brand is the employer. Brand itself and the opinion that the market has of it.

    Employee Experience the Interpretation

    It can also be called Talent Brand or People Brand. employer-branding-5-concepts-02 Employee Value Proposition, the value proposition To become competitive in the job market, each employer brand must have a value proposition that sets it apart from the rest. The Employee Value Proposition (EVP) is the exclusive package of offers and values ​​that makes Malaysia WhatsApp Number Data the organization unique in the market and allows it to attract and retain the best talent. But don’t be fooled if you think that the EVP is only related to the salary package. This is just a part of one of its 5 components, which are: rewards Rewards include salary, but also the compensation system, raises and promotions as well as fairness and justice. Opportunities/Benefits Here are included the perks given to employees, such as insurance, vacations, extra leave, flexibility of hours or workplace, for example.

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    Recruitment Marketing a Part of Employer Branding

    Career A career includes possibilities for development and progression over time, as well as on-the-job training, assessment and feedback, among others. Desktop The work environment is evaluated by issues such as recognition, autonomy, responsibilities and balance between work and personal life. Organization This includes factors internal to the organization in terms of peers, leadership, alignment, and support. The Employee Value Proposition must be tailored to the company’s talent persona and continuously evaluated. If you want to know more ATB Directory about this topic. Read our article on building the EVP, where we present the trends for 2023. Employer-branding-5-concepts-03 Recruitment Marketing, a part of Employer Branding. The term Recruitment Marketing is translated by the combination of tools and strategies that an organization. Uses to interact and attract its candidates, in a phase prior to recruitment.

  • Do You Know What Quiet Quitting Is Find Out All About This Trend

    The trend, which came out of TikTok to the “mouths of the world”, is causing concern to employers and generating more and more controversy. But what is Quiet Quitting? How can organizations respond to this phenomenon? Applying an Employer Branding strategy can avoid it? In this article, we explore all the details of this buzz word and talk about: The concept of Quiet Quitting The possible causes of this phenomenon Effects on the job market Employer Branding as a preventive measure What is Quiet Quitting? Although the literal translation is “passive dismissal”, Quiet Quitting is not about employees who abandon their duties. The concept is defined as fulfilling only one’s function, within contractual working hours. Quiet quitters continue to fulfill their role and the tasks assigned to them, but they are less willing to put in additional efforts and work overtime.

    How Does Employer Branding Help Organizations Respond

    From a psychological point of view, the employee invests effort in his/her function, breaking (or not establishing) the commitment that would be expected with the organization. It is true that there have always been quiet quitters in companies, all over the world. But a wave of publications by dissatisfied employees on social media considerably Lebanon WhatsApp Number Data increased adherence to quiet quitting. It became fashionable to be a quiet quitter, and thus a trend was born. The border between fulfilling the essentials of the function and not being productive is very tenuous and, therefore, a huge controversy has been generated around this topic. After all, how do you explain Quiet Quitting? Quiet Quitting: what are the causes of this phenomenon? With the boom in information surrounding this trend, various causes and different streams of supporters also appear.

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    What Are the Effects of Quiet Quitting

    Some theories associate Quiet Quitting with the younger generations and low commitment, based on fashion or personality traits typical of Generation Z. Young people in this generation, born between 1990 and 2010, are more used to instantaneity and seek out new experiences of steadily. Therefore, they do not stay in the same job for a long time. Others, in contrast, associate Quiet Quitting with toxic work environments and high psychosocial risks in the ATB Directory organization. They see it as a response to job insecurity. In this case, it is as if the employee quits his job – a “stop wearing his shirt”. Based on an adverse situation and as a means of protection. Between these two extremes is the more thoughtful view, which advocates a better balance between. Work and personal life, with defined boundaries and without giving in to excesses.

  • Google Search Results Changes Ad Tag and Brand Names

    Until now, ads were identified in mobile search results with the tag. Either at the top of the page or at the bottom of the page. On October 14th, Google announced the change of this label from “Ads” to “Sponsored”. This tag is already implemented: With this, Google only wants to ensure that the ad is easily identified as such in the search results. For brands that have active advertisements, it is important to monitor whether the number of clicks suffers a decrease with the change of this label. Name and favicon change Google also announced a new change they called “Site Names”. This change is also specific to mobile only and consists of giving more prominence. To the name of the websites in opposition to the url’s in the search results.

    Name and Favicon Change

    In addition to this change, the favicon will be displayed next to the site name and url of each search result. Google initially rolled out this change only to results in English, French, Japanese and German, assuming gradual rollouts for other languages ​​Kuwait WhatsApp Number Data over the next few months. We tested it in Portuguese and we can already see this change implemented. before the change before-change With the change What you can do? Want to make sure your brand name that appears on Google is what you want it to be? To do this, you need to add the Website Schema to your website. This schema has information about your brand.

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    Want to Make Sure Your Brand Name That Appears on Google

    In this article , we show how you can implement schemas and how to check if they are well implemented. Want to make sure you have the favicon on your website and that it’s well implemented? In order for your brand logo to appear in Google’s search results. You need to implement the favicon according to Google’s specifications. Google provides help ATB Directory with favicon implementation . This change may also impact the clicks you receive on your search results, so we advise you to pay attention.

  • Learn How to Become One of the Best Companies to Work for Create

    The ranking of the Best Companies to Work For raises a lot of curiosity on the part of employees and employers every year. In Portugal there are, in fact, several different rankings, created by different entities in the area of ​​Human Resources. Betting on Employer Branding , in a more or less formal way, is a common denominator for all award-winning organizations. In this article, we will: present what are the best companies to work for and how. They are evaluated; demonstrate the importance of. Employer branding in the recognition of companies; explain how an employer. Branding strategy is built. Start by discovering, in our video, how to build an employer. Branding strategy: what are the best companies to work for? The term “best companies to work for” recognizes companies. That demonstrate a better working environment and that. Prove to be more attractive to work for.

    How to Build an Employer Branding Strategy

    The results are based on the opinion of its employees, that is, on the perception that they have of their employer. José Miguel Leonardo, CEO of Randstad, stated that the results of the Randstad Employer Brand Research 2022 give “highlight to companies that are closer to their employees”, which reinforces the importance of the Employer Brand Strategy in attracting and retaining employees. talent.” What is the importance of the Employer Branding Strategy in the ranking of the best companies to work for? If the best companies to work for depend on Laos WhatsApp Number Data the opinion of their employees to be elected, then working on that perception is the way to go to achieve distinction. Building an Employer Branding Strategy allows organizations to position their employer brand more competitively in the job market. That is, Employer Branding ensures a more positive view of the organization as a workplace.

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    The 5 Stages of Building an Employer Branding Strategy

    In addition, it improves the results of the Human Resources Department by working on attracting, nurturing and retaining talent. How to build an Employer Branding strategy? The Employer Branding strategy is a multi-step process that involves different departments or functions within an organization. For the plan to be well founded, it is important ATB Directory to mobilize key figures and respond to the needs and objectives of the organization in general. 5-steps-building-strategy-employer-branding With the team defined, the construction of the Employer Branding strategy goes through several stages. The 5 stages of building an Employer Branding strategy stages-of-construction-strategy-employer-branding-02 1 – Assessment of the current situation of the organization In the first stage, the current situation of the organization.

  • Learn What the EVP Is and How to Build Yours in 2023

    When we talk about Employer Branding, there is a concept that is always associated with it: the Employee Value Proposition or EVP. In fact, it is a central figure in the Employer Branding Strategy. Building an evp for your employer branding strategy is something that. Has undergone significant changes in recent years and, therefore, it is very important. To pay attention to the most current trends. In this article, we will explore this concept. In more depth through the following topics: what is the meaning of evp. What integrates it; how to build an organization’s evp; what are the current and future trends. What does EVP mean? EVP is defined as an organization’s value proposition for its candidates and employees.

    What Are The EVP Trends For 2023

    The purpose of this value proposition is to make the organization more competitive, allowing it to attract and retain the best talent. What is included in the EVP? When we think of “value proposition”, we associate EVP with salary almost immediately. However, the Employee Value Proposition concept is much broader than the salary received. This is actually just a small part of the value proposition for candidates and employees. EVP can be Korea WhatsApp Number Data broken down into 5 different components: employee-value-proposition-info-made2web rewards Rewards include salary, as you would expect, but also other factors. For example, the compensation system, raises, promotions, equity and fairness. Opportunities/Benefits The opportunities and benefits offered to employees include insurance, vacations, extra leave, flexible working hours or workplace, among others.

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    How Do You Build an Organization’s EVP These Days?

    Career The career includes possibilities for development and progression over time, as well as on-the-job training, assessment and feedback, among others. Desktop The component related to the work environment includes issues such as recognition, autonomy, responsibilities and balance between work and personal life. Organization In the organization are included internal factors that relate to colleagues, leadership, alignment and support that is given. This construction varies over time, according to current needs and trends. The importance of each ATB Directory component is also variable, depending on the talent persona it is intended for, for example. Therefore, there are several points to consider when building your company’s EVP.

  • Marketplaces What They Are Benefits and How They Work

    Consumers are becoming more and more self-indulgent, preferring to do many of their purchases through the digital channel, for reasons of comfort and speed. Thus, brands must not only ensure an online presence through their website and social media, but also use the different online channels available to achieve greater reach. Marketplaces are an example of an online channel that brands should turn to. In this article, we help you understand what a marketplace is. What its benefits are, what types there are, how they work and how to choose the best ones to promote your products. What is a marketplace? A marketplace is an ecommerce platform with products from various brands, where different merchants. Offer their products for sale, thus bridging the gap between merchants and buyers.

    How Do Marketplaces Work

    Marketplaces can be global and allow sales all over the world or be only from certain countries and thus the sale is only limited to those countries. marketplaces-what-are-benefits-and-how-they-work-made2web-v02 Bear in mind that being present in a marketplace does not mean that you do not need or should have your own ecommerce. The objective of the marketplace is to be another sales channel for your products and not to replace your more Italy WhatsApp Number Data sustainable digital channel in the long term. With your own online store you can create a greater organic presence in search engines. What are the benefits of an online marketplace? Marketplaces bring benefits to merchants but also to users.

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    What Types of Marketplaces Are There

    More sales – as more users see your products, the opportunity to convert them into business is also greater; Charges for the store’s infrastructure – as the store is not exclusive to the brand, charges related to optimizations/changes are the responsibility of the marketplace itself; Testing of new products – you can test new products on the market through marketplaces to see if they have ATB Directory adherence or not; on the users’ side convenience – a marketplace allows the purchase of different products. From different brands and even, sometimes, from different categories. Of products on a single website; trust – if the brand is not known. The fact of being present in a marketplace offers trust and security to the user.

  • The Metaverse as an Entertainment and Advertising Strategy

    The metaverse in entertainment: virtual leisure The primary and most recognized application of the metaverse is undoubtedly entertainment. This technology has triggered a new and advanced way of playing online in immersive virtual environments. Games like Fortnite Creative, Second Life or Sansar promote social interaction and virtual reality in entertainment in depth. Roblox, one of the most popular platforms among young people, is not yet fully metaverse as it does not offer the same breadth of social interaction and virtual reality. Still, there are several B2C brands that have successfully developed marketing actions on Roblox, allowing them to attract and follow their younger consumers.

    The Metaverse in Entertainment

    Example wanted to promote simulation of real-life experiences, maintain skateboarding culture with its tricks and competitions between players, as well as the customization of virtual goods. vans-the-metaverse-as-entertainment-and-advertising-strategy-made2web Source: vans Through the metaverse, players interact in ways never before possible: they play with other people in real time and create immersive virtual communities. Some types Israel WhatsApp Number Data of applications are: Custom games : players create their own games and virtual worlds; Educational games: players participate in educational activities, in which they can learn and have fun at the same time; Work/Training Games: Participants learn professional skills in industries such as health, safety, and more. This technology has triggered a new and advanced way of playing online in immersive virtual environments.

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    The Metaverse in Advertising Design What Is Its Impact

    Coca-Cola is a good case of success in applying the metaverse to entertainment by designing and creating Pixel Point, an island in Fortnite Creative where users can interact with the brand through mini-games (The Castle, The Escape, The Race and The Tower). The brand also takes advantage of this platform to launch products. Its most recent product launched in the metaverse is called “Coca-Cola Zero Sugar Byte” and, in addition to being virtual, it is also a physical product already launched in several markets. coca-cola-ign-portugal-the-metaverse-as-entertainment-and-advertising-strategy-made2web Source: IGN Portugal Some of the most well-known ATB Directory platforms are: Fortnite Creations ; Second Life ; Sansar ; VRChat ; Rec Room . platforms-the-metaverse-as-entertainment-and-advertising-strategy-made2web The metaverse in advertising design: what is its impact? The metaverse has the potential to significantly change the advertising industry because it offers new solutions for creating and displaying ads , namely in realistic virtual worlds.

  • How to Use Artificial Intelligence on Your Website

    Web solutions , whether on websites or apps , evolve every day, based on trends marked by their innovation potential. In 2023, for example, we witnessed the first big “explosion” of artificial intelligence (AI) . It is unequivocal that this technology has made professionals and enthusiasts in the digital world research, read, talk and dream about it 24/7. Artificial Intelligence will probably be the most viral innovation of the last 20 years. We will explain to you about the new “intelligent” way of working your company’s web communication and how the incorporation of AI in your web projects (on websites, apps or others) is fundamental for your commercial success.

    Automatic Design Generation

    Artificial Intelligence drives the best Web Design strategies Web design has been one of the vehicles that contributes to increasing conversion and sales volume in companies with online businesses (especially in e-commerce ), especially when focusing on principles of interaction and personalization of web navigation. Artificial Intelligence leverages Iraq WhatsApp Number Data these principles, giving them even more strength. web-design-how-to-use-artificial-intelligence-in-your-made2web-website With advances in Artificial Intelligence (AI) technology it is now possible to use algorithms to generate unique and personalized designs for websites. This can be done by inputting certain design preferences and allowing the AI ​​to create a layout that best suits the user’s needs.

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    Artificial Intelligence Drives the Best Web Design Strategies

    There are several artificial intelligence (ai) solutions used to conceive custom website designs. Automatic design generation: through certain algorithms it is possible to generate website designs, taking into account factors such as content, target audience. User preferences. Personalization based on user behavior, through which it is possible to customize the appearance. Navigation of the website according to user actions, offering an individualized ATB Directory . Relevant experience; analysis of design trends : based on information about these trends. Website designs are created that are up-to-date and modern, thus increasing the attractiveness and effectiveness of the website. Automatic content generation: natural language algorithms (nlp) automatically generate content. Such as texts, images and videos, thus customizing. The content of the website, according to the needs of the user and the business.

  • The Metaverse as an E-Commerce and Events Strategy

    The metaverse consists of using virtual reality (VR) and augmented reality (AR) technologies to create three-dimensional digital environments that allow users to explore and interact. There are several business areas that already take advantage of the metaverse, either to generate more sales or to increase brand loyalty. Next, we will explore in greater detail how the metaverse is at the service of companies, especially those with E-commerce and those that organize events. The applications of the metaverse in the digital communication and promotion of companies The virtual world of the metaverse can be used in countless ways in different industries, such as: E-commerce; Events; Entertainment; Advertising. Today we are going to talk about the first two: the metaverse at the service of ecommerce and events.

    The Metaverse in Events and Formations

    The metaverse in e-commerce: the new shopping experience If you have an online store, it’s time to know that the metaverse allows the buying and selling of virtual goods such as NFTs and the creation of virtual service economies, thanks to the advancement in blockchain technology and cryptocurrencies . In this context, it is interesting to know not only the oldest cryptocurrency project in the metaverse – Decentraland, but also Sandbox, the Iran WhatsApp Number Data second largest. In both, users (which, in this specific case, are brands or companies) can create, buy, sell and monetize any type of virtual assets. The example of Gucci Vault Land in the Sandbox is quite explanatory. e-commerce-gucci-the-metaverse-revolutionizes-the-digital-communication-of-e-commerce-and-events-companies-made2web Source:e-commerce-gucci-the-metaverse-revolutionizes-the-digital-communication-of-e-commerce-and-events-companies-made2web-2 Source: gucci.com What about the interaction of the physical world with the virtual? With the help of the metaverse your online store gives your users new 3D experiences.

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    What About the Interaction of the Physical World with the Virtual

    This 3D experience is realistic and provides a totally immersive interaction with the products, when visiting showrooms , while viewing virtual fashion shows or when wearing clothes in “virtual fitting rooms”. In other words, it’s as if your customers were physically in your store, but with the advantage of not having to travel and being in the comfort of their homes. The 24/7 availability of its products, now associated with its almost real experimentation, increases confidence in the product, accelerates decision-making and increases satisfaction. That’s why fashion stores like Zara, H&M, ASOS or TopShop have made use of the metaverse in their ATB Directory online stores, through augmented reality. Pictofit We have already talked about Pictofit as a useful software for stores/companies that sell products.

  • 8 Artificial Intelligence Tools for Agile Businesses

    Artificial intelligence (ai) is integrating companies’ workflows , contributing to the automation. Personalization of numerous actions inside and outside the digital world. In this article, we explore some ai platforms that companies have. Already embraced, and we emphasize the advantages they provide, when innovating their communication. Digital sales strategies , such as: customize content for articles and website texts; show trends in content consumed by your customers; create robots. Commands that help to obtain leads ; edit videos and podcasts, using voice recreation; play face and voice to produce videos. Artificial intelligence tools for improving business processes and competitiveness first of all. It is important to demystify how much artificial. Intelligence contributes to innovation and improvement of business processes.

    Artificial Intelligence at the Service of Memory

    It is a technology that allows some human capabilities that can be automated, such as planning and communicating, to be partially performed by software efficiently and quickly. There are benefits that AI can leverage, such as: Automation (for example, ability to set optimal prices for products based on analysis of market trends, customers and competitors); Management of recurring tasks (in customer support, interpreting your messages and responding according to what is requested); Smart decisions (with data analysis and trends); Improved Indonesia WhatsApp Number Data customer experience (by providing personalized support 24/7 in an online store); Research and analysis of numerous data; Troubleshooting (for example, when detecting fraud); Decreased errors (as in data processing done manually). Then, discover the digital solutions that respond to the objectives mentioned above.

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    Artificial Intelligence Tools for Improving Business

    Also reflect on the potential of each one to differentiate your company in the market, as well as to increase the general productivity of your organization. artificial-intelligence-tools-a-competitive-advantage-logos-artificial-intelligence-tool-made2web Rewind AI – Artificial Intelligence at the service of memory It is especially suitable for marketing , communication and research/innovation teams , who do a lot of online research in their daily practice. Source: youtube.com Read an article online but can’t remember where you found it? Did she hear ATB Directory something that caught her attention but forgot the information? With Rewind AI, you have this information just a click away. This application runs on the Apple Silicon System on a Chip (a type of processor that integrates all the system’s components on a single chip ) and has the memory of an elephant.