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The metaverse in entertainment: virtual leisure The primary and most recognized application of the metaverse is undoubtedly entertainment. This technology has triggered a new and advanced way of playing online in immersive virtual environments. Games like Fortnite Creative, Second Life or Sansar promote social interaction and virtual reality in entertainment in depth. Roblox, one of the most popular platforms among young people, is not yet fully metaverse as it does not offer the same breadth of social interaction and virtual reality. Still, there are several B2C brands that have successfully developed marketing actions on Roblox, allowing them to attract and follow their younger consumers.
Example wanted to promote simulation of real-life experiences, maintain skateboarding culture with its tricks and competitions between players, as well as the customization of virtual goods. vans-the-metaverse-as-entertainment-and-advertising-strategy-made2web Source: vans Through the metaverse, players interact in ways never before possible: they play with other people in real time and create immersive virtual communities. Some types Israel WhatsApp Number Data of applications are: Custom games : players create their own games and virtual worlds; Educational games: players participate in educational activities, in which they can learn and have fun at the same time; Work/Training Games: Participants learn professional skills in industries such as health, safety, and more. This technology has triggered a new and advanced way of playing online in immersive virtual environments.
Coca-Cola is a good case of success in applying the metaverse to entertainment by designing and creating Pixel Point, an island in Fortnite Creative where users can interact with the brand through mini-games (The Castle, The Escape, The Race and The Tower). The brand also takes advantage of this platform to launch products. Its most recent product launched in the metaverse is called “Coca-Cola Zero Sugar Byte” and, in addition to being virtual, it is also a physical product already launched in several markets. coca-cola-ign-portugal-the-metaverse-as-entertainment-and-advertising-strategy-made2web Source: IGN Portugal Some of the most well-known ATB Directory platforms are: Fortnite Creations ; Second Life ; Sansar ; VRChat ; Rec Room . platforms-the-metaverse-as-entertainment-and-advertising-strategy-made2web The metaverse in advertising design: what is its impact? The metaverse has the potential to significantly change the advertising industry because it offers new solutions for creating and displaying ads , namely in realistic virtual worlds.
