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Employer Branding has gained more and more prominence in the organizational world. With the increasingly competitive talent market and increasing demand, Human Resources Departments are looking for a solution to their difficulty in attracting and retaining talent in teams . Using an Employer Branding Strategy seems to be the most complete answer. But the amount of concepts associated with it can seem confusing for those. Who are starting to be interested in the subject. In this article, we will list and clarify the main concepts related to employer branding. Employer-branding-5-concepts-01 employer brand, the perception of the employer brand. The concept of employer brand can be defined as the reputation and popularity of an organization as an employer brand. That is, while employer branding are the techniques and. Tools used to generate perception, employer brand is the employer. Brand itself and the opinion that the market has of it.
It can also be called Talent Brand or People Brand. employer-branding-5-concepts-02 Employee Value Proposition, the value proposition To become competitive in the job market, each employer brand must have a value proposition that sets it apart from the rest. The Employee Value Proposition (EVP) is the exclusive package of offers and values that makes Malaysia WhatsApp Number Data the organization unique in the market and allows it to attract and retain the best talent. But don’t be fooled if you think that the EVP is only related to the salary package. This is just a part of one of its 5 components, which are: rewards Rewards include salary, but also the compensation system, raises and promotions as well as fairness and justice. Opportunities/Benefits Here are included the perks given to employees, such as insurance, vacations, extra leave, flexibility of hours or workplace, for example.
Career A career includes possibilities for development and progression over time, as well as on-the-job training, assessment and feedback, among others. Desktop The work environment is evaluated by issues such as recognition, autonomy, responsibilities and balance between work and personal life. Organization This includes factors internal to the organization in terms of peers, leadership, alignment, and support. The Employee Value Proposition must be tailored to the company’s talent persona and continuously evaluated. If you want to know more ATB Directory about this topic. Read our article on building the EVP, where we present the trends for 2023. Employer-branding-5-concepts-03 Recruitment Marketing, a part of Employer Branding. The term Recruitment Marketing is translated by the combination of tools and strategies that an organization. Uses to interact and attract its candidates, in a phase prior to recruitment.
