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  • But all of these lie in the ability of the relevant

    The difficulty (and the appeal!) of SEO is that you always have to think about different strategies and that there are many ways to achieve your goal. This also applies to in-house tools that are often used by certain agencies to create a unique selling point. “Only we have the SuperduperSEOTool2000 ” is something you often hear. It’s also logical, if it’s the agency’s in-house tool, that only this agency uses it. Of course, there are workflows that make work easier – but they are not game changers that will effortlessly overtake the competition. Anyone who says that is simply not right. So “set the machine to rank” is a myth. No agency has such a jack-of-all-trades. No tool can guarantee a good ranking. Most in-house agency tools are simply self-made reporting tools that use an API to pull data from other tools and then conveniently put it on a screen. Nowadays there is also Google Data Studio for this.

    For real but all of these lie SEO work there are enough

    SEO tool providers out there who are exclusively concerned with developing good tools. Companies like Sistrix , Ryte or Searchmetrics work with dozens of employees every day on good tools for SEOs – why should an SEO agency be able to build something better “on the side”? How do you vet Iraq Phone Number Data an agency? Questions for the future SEO agency Below you will find some useful questions from me that you can ask your future SEO agency. Many questions are not so much used as yes/no questions, but rather to correctly classify the agency . How many customers does each employee serve on average? The number can be less than 10, but also more than 100. If you are one of 100 customers, you can calculate the intensity of support. Of course, it also depends on your budget. But if, for example, you have 2 days of SEO budget per month, then the calculation doesn’t quite add up – because the contact person would then have to work 200 days per month.

    However if you only pay a very small amount

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    And only have a question every few months, then you might not be in such bad hands with such an agency. However, if you are only one of your contact’s 20 customers with a five-figure budget, then something is definitely wrong. The size of the agency By the way, the size of an agency says Brazil WhatsApp Number List nothing about its quality. Whether just 2 or 50 employees – there is something at every quality level. So far I haven’t been able to discover a preference here. How is billing done? Most agencies work on an hourly or daily rate basis, it feels like at least 95%. Personally, I find flat rates (1,000 euros per month for “SEO All in One Package”) a bit opaque. What exactly is the performance behind it? Payment per keyword is also opaque and usually degenerates into completely unrealistic calculations ( “You pay 10 euros per month for position 8 and 15 euros for position 7,” etc.). These are sales tricks that are intended to show you as a customer: You don’t make advance payments, but only pay if you’re successful.

  • Google Partner As an agency, you are always and fundamentally only a Google Partner for Google Ads , i.e. the paid advertisements from Google. Here we (including us, for example) work closely with Google and can get good advice. An agency becomes a Google Partner when a certain number of people have completed certain SEA certifications from Google Ads. However, Google Ads and organic Google search are strictly separated from each other. Neither the agency nor the client has any ranking advantage if the agency is a Google Partner. Google Partner Logo This Google Partner logo only applies to Google Ads! credentials Almost every agency lists references on their website. When it comes to references, you should make sure that they can actually be traced. For me, references from other service providers become more and more credible in this descending order: Anonymous references or references with first names only.

    References that simply mention the company

    Or name (e.g.: “BMW” or “Max Mustermann”) References with company name and personal message (e.g.: “We are very satisfied.” BMW) References with company name and name and personal message (“I am very satisfied”, Max Mustermann, Head of Digital, BMW.) The latter are the Iran Phone Number Data most difficult to obtain from the service provider’s perspective because the customer has to come out with their full name. At the end of the day, I personally don’t care too much about references. Because even if Max Mustermann from BMW is happy, I don’t necessarily have to be too. To do this I would have to know the person and what they value.

    And that in turn has to correspond to what

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    I value. When Jens Fauldrath recommends an SEO tool. I take a look at it because I know what standard he sets for tools (namely a high one). If a Mr. Müller from Siemens recommends a tool to me, I don’t attach Australia WhatsApp Number List much importance to it. Good reference? Well, I do not know… The same applies to references as to a good website. Many agencies have little or no references on their website because they simply don’t have the time and don’t see a need for it. Unique tools and super-duper SEO hacks There are no unique miracle tools in our industry that one agency uses exclusively and everyone else can’t. Of course there are significant differences in quality.

  • If you take a closer look, finding ranking criteria is

    PR measure for the two portals. As long as you don’t take it too seriously, I don’t think it’s a bad thing and the portals help so that as a layperson you can at least see a list of agencies. Alexander, the operator of If you take a SEO-Vergleich.de, just told me today that he is planning new, more precise and better criteria and he is in active exchange with the SEO community and open to all suggestions. I think that’s great and there will definitely be positive news soon. SEO competitions Winning various SEO competitions and SEO awards is not very meaningful. This usually involves being in first place for a completely new keyword, usually a newly invented word, on a specific day.

    This is where SEOs can show off their skills

    One of the first such competitions was the Hommingberger Cheetah Trout in 2005 . Such competitions were originally intended to be fun. Unfortunately, (few) agencies are now also involved here and then boast Indonesia Phone Number Data that they have won. I can still remember an SEO competition where the winner happily declared at a conference that all the effort had paid off. He freed a team of three agency employees from all other tasks for three months so that they could work around the clock to win the competition. Logically, you then have better chances than an in-house employee who occasionally joins in for fun after work. Unfortunately, the agency was known as one of the black sheep of the industry and from then on advertised. With the title of the competition it had won.

    This caused a commotion at the conference

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    Party when an angry SEO confronted the winner. There were even minor scuffles, which shows how seriously some people took these competitions. I happened to be standing close by and accidentally got pushed, which is how. I noticed the whole thing in the first place. SEOs just don’t understand when Vietnam Phone Number List someone is wrongly ranked number 1. Otherwise we are peaceful women and men. In a nutshell: The seal of the Federal Association of the Digital. Economy is the only seal in which an agency is subjected to a real and neutral examination of its working methods (working methods, customer satisfaction, etc.). Signing the Code of Conduct is a commitment by agencies to act in accordance with ethical standards. The ranking on comparison sites. If it is generated with visibility, says nothing about the quality of work of an agency.

  • Potential customers can filter on the website

    Here again the BVDW certificate but also, for example, Google reviews. Is the visibility or ranking of an SEO agency on iBusiness and SEO-Vergleich.de a good criterion for selection? Unfortunately not. From the customer’s perspective, it initially makes sense: Anyone who has a good ranking  Potential customers  for example for “SEO company” – is probably good at their job. However, SEO is a lot of work. If an agency’s order books are full due to recommendations, then it doesn’t care much about its own ranking. What for? Most people probably care a little bit, but not to the extent that you could. Many people follow the motto “ The cobblers have the worst shoes ”. By the way, I know a very good web designer who no longer even has his own website – because he gets more orders from recommendations than he can even handle.

    The situation is similar with many agencies

    And freelancers. However, even a mediocre agency can quickly achieve a good ranking if, for example, it assigns two employees exclusively to optimize for this keyword set. It becomes problematic when agencies Vietnam Phone Number Data specifically optimize for the keyword lists of iBusiness and SEO comparison in order to be high up there. So our Munich SEO agency Seocracy would have to optimize for “SEO Agency Switzerland” in order to get better rankings in the visibility of iBusiness. But this keyword is total nonsense for us because we are not a Swiss agency. Many of my SEO colleagues are a little annoyed by these visibility comparisons and every year there is a big outcry when the new rankings are published. Personally.

    I would also think it would be better if

    Phone Number Data

    Business and SEO-Vergleich.de would only list agencies in the future – without attempting to rank and evaluate them in any way based on value. There are many good agencies in the best lists. But just as USA Phone Number List many that I would not recommend to anyone. Unfortunately, visibility is not even recommended for pre-selection (“I’ll just take the best 5”). In addition: Many agencies that do poorly there or are not even listed are actually very good! But as an operator of SEO comparison or iBusiness you have to sort things out somehow. It is impossible to compress something as complex as “agency quality” into a number.

  • Der Code of Conduct SEO vom BVDW If you don’t

    you can voluntarily and as a member sign a commitment completely free of charge (non-members pay around 1,000 euros once) that you will adhere to certain rules as an SEO agency want to maintain standards. This includes transparent and serious working methods and much more. You can find the Code of Conduct here (PDF) . You can find the signatories of the commitment here. Agencies that want the SEO quality certificate must have previously signed the Code of Conduct. In the event of a (successful) complaint. The voluntary commitment will be declared invalid. To be transparent, I have to say that I am a member of the Code of Conduct Complaints Advisory Board .

    As a customer of an agency that has signed the

    Code of Conduct, you can complain to the BVDW if your agency violates the Code of Conduct. The Complaints Advisory Board will then help you find an amicable solution with the agency – or, in the USA Phone Number Data worst case, it will revoke the agency’s Code of Conduct. If the agency carries the quality certificate, it automatically loses the seal if the Code of Conduct is lost. The whole thing is more than just a signature, but a real commitment. By the way, there is also a kind of seal for this: Top 100 SEO by iBusiness Many agencies advertise with this logo, among other things iBusiness ‘s Top 100 SEO service providers list shows those service providers that receive the highest visibility rankings for a specific keyword set ( linked here ).

    The following factors are also taken into account

    Phone Number Data

    Seal of quality of the company in the SEO area (e.g.: BVDW SEO certificate) SEO lectures given by employees at conferences or industry events in the 12 months before the end of the survey period The UK Phone Number List number of employees Participation in trade fairs and specialist conferences as an exhibitor or sponsor You can find the list of the top 100 SEO service providers here . SEO-Vergleich.de Another widely seen seal is that of SEO-Vergleich.de. Here, too, there is a visibility ranking that is publicly visible . The criteria are similar to iBusiness, here too there is a list of keywords such as “SEO agency” or “keyword research” that are included in the ranking . You can also present yourself as an agency and provide further information on the respective provider profile .

  • You have to submit case studies that are evaluated

    FAZ and a few other agencies are represented there . “Collaboration” is not possible because the case studies are first anonymized after submission by a BVDW employee before they are given to the expert advisory board. So the people on the expert advisory board don’t even know who you have to submit they are evaluating. As an agency, you also have to name specific customers who are then surveyed by independent employees (from the BVDW) about their satisfaction with the collaboration. The application process is a lot of work for applicants as well as for the expert advisory board (which, by the way, works on a voluntary basis!) and costs money, but it ensures transparency in the market. BVDW quality certificate.

    You can get certified for SEO strategy

    On-page and off-page. Agencies that do not do link building (like us) are also not qualified for off-page. I think that’s a UK Phone Number Data bit of an unfortunate solution – but that’s the biggest weak point of the certificate. It also costs around 1,500 euros to get certified and you need a minimum turnover of 250,000 euros per year as well as three SEO employees with proven qualifications. That’s why the certificate is not so practical or too expensive, especially for very small agencies. In addition, from the BVDW’s perspective, one cannot guarantee that an agency with, for example, only two employees will actually remain consistently good throughout the certification period.

    Because if one of the two leaves the company

    Phone Number Data

    The quality can of course decrease significantly. You can find the list of currently certified agencies here . There are currently “only” 31 agencies. Of course, this is only a small part of the SEO agency landscape UAE Phone Number List in Germany. Here I would like to see more marketing budget from the BVDW to make the certificate better known. However, I can actually highly recommend this list of 31 agencies. There are actually a lot of good agencies there that I personally really value. I have known and recommended Eology , Gettraction .And Morefire for the longest time and best. But you should definitely take a look at the others too.

  • But I also have to be clear I have been in the

    It tends not to be the better agencies that do cold calling – even if there may be exceptions. How do you assess the work of an SEO agency from the outside? Even for me, as an agency owner with 13 years of experience, it is usually impossible to judge an agency’s performance from the outside. Some agencies have great websites and look great – but don’t really but I also have to work satisfactorily for their customers. Other agencies have a terrible website themselves but do top-notch work on clients. Of course there are also great agencies with great websites and so on. The range here is incredibly high and I personally only. Hear something here and there from former customers or other “gossip” from the industry.

    I too am sometimes surprised and often

    Have to adjust my opinion of agencies I know, both positively and negatively. What makes matters worse is that the quality UAE Phone Number Data of an agency’s work can change over the years. The XY agency was great in 2015 with 10 employees. But a few years later with 50 employees, the way we work has changed significantly. Increasing the size can also lead to a better way of working and reducing the size can also worsen the quality – depending on the individual case. Unfortunately, you can only judge the cooperation with your agency once you work with them. Even then, even in the best relationship, there will probably always be ups and downs and a lot depends on you and your expectations. This makes it all the more important to “check out” the agency beforehand and see what the collaboration could look like.

    Of course there can still be problems afterwards

    Phone Number Data

    But the probability is reduced. By the way, a good agency will do the same with you as a customer in advance and reject many requests. It can be good for both sides to agree on a kind of “trial period” with a special Turkey Phone Number List possibility of termination. Objective evaluation criteria People like it when they can evaluate services or products using the simplest possible key figure. Below I will go into all the objective. And supposedly objective – evaluation criteria that can be used to evaluate an agency. SEO agency certifications. The SEO quality certificate from the Federal Association of the. Digital Economy (BVDW EV) There is only one really meaningful and independent SEO certification in Germany. The SEO quality certificate from the Federal Association of the Digital Economy (BVDW EV) . Which actually checks the quality of an agency’s work.

  • Don’t have much SEO knowledge the lesser your

    You learn a lot during the conversations. Agency A says “apples are important,” while agency B is all about pears. Agency C, on the other hand, thinks apples, pears and cherries are important. As a rule, you will soon reach a point that makes you despair because everyone says something different. Hold on Don’t have much Then comes the point at which you can assess the respective agency a little. Then calmly ask, “Everyone else recommends this to me – they don’t, why?” and get deeper and deeper into what actually sets the agencies apart from each other. Don’t have time to call and compare multiple agencies? Consider the hassle, time and money it will cost to search again after a long time.

    In a nutshell Check your future agency thoroughly

    Contact multiple agencies. The less prior knowledge you have, the more conversations you should have. Try to build up so much knowledge that you can ultimately choose the agency that best suits your needs. Should you Turkey Phone Number Data listen to recommendations from friends? Many customers work with recommendations from friends. This can work well, but it doesn’t have to. Your friend may have completely different standards and value completely different things than you, or he may not be able to correctly assess the quality of the work. When it comes to recommending complex services in the B2B sector, I often get good addresses from acquaintances – but I still check the service provider(s) through their paces myself and do some research on the internet myself . By the way.

    I often do it by asking on Facebook or Linkedin

    Phone Number Data

    as a status update: “Who knows a good service provider for XYZ?” This way you get the first good addresses quickly and easily. The best service providers are often mentioned several times, and when there is Thailand Phone Number List such an “accumulation” I take a closer look at them. However, you need a large (Facebook/Linkedin) network for this. An agency calls you in a cold call using cold calling. What should you do? You should be very skeptical. What you need to know is that I am a staunch opponent of cold calling by telephone. In my opinion, an online marketing agency should be able to generate more customers through online marketing.

  • Whoever maintains the plan should in the best case

    Have a feeling for customer needs. Having project management skills also means being aware of all important project/customer information and changes and, if in doubt, finding out about them yourself. Whoever maintains Bring content marketing know-how. Have an understanding of the development and expansion of the target group. Be able to analyze and interpret data. Be open to optimizing the plan. be in close contact with other departments from the project. be reliable and have a stimulating effect. Have distribution knowledge. Recognize upselling potential. It is clear to me that very few editorial offices have a person who combines all of this.

    However having a few of these characteristics

    Is an advantage when it comes to maintaining an editorial plan. You can also perhaps create and maintain the plan together with another person: this way you can combine more skills together .Today I have a Thailand Phone Number Data small FAQ about the collaboration between a customer and an SEO agency. What should you as a customer pay attention to when hiring an agency? And how do you recognize a good agency? Puzzle piece alone in front of puzzle Disclaimer Of course, we are an agency ourselves and my opinion is colored by what we think is good and what we offer. However, I tried to give you really good tips that will help you move forward in a neutral way. It is important to me that you find the right agency. It’s rarely about “good” or “bad”, but rather about the right match of budget, expectations and mentality. The lid must fit the pot.

    It doesn’t necessarily have to be us

    Phone Number Data

    How do you find a good agency? You can overcome many challenges when working with your agency. In every business relationship there are ups and downs, and when you’ve been working with an agency Taiwan Phone Number List for years, this is completely normal. But if your agency is fundamentally the wrong one for you, then you have a big problem. Therefore, my first piece of advice: check your future agency through its paces! The better and more thoroughly you examine your future partner, the lower the likelihood of a nasty surprise. It’s not so much about “good” or “bad”. It’s about ensuring that your requirements and the agency’s services fit together optimally. Many companies contact several agencies (usually three to five) and make extensive calls to each of them.

  • Someone else is involved Simply ask the customer

    By the customer for the project to be worked on. This often brings clarity. Clarify FAQ for editorial plan Ask the right questions about your content planning and it can meet your needs. Plan “Rank Content”: Ask the right questions To ensure an uncomplicated, clear and practical content plan, you can ask yourself the following three questions right from the start when planning your content: Can content be reused? And if so, how? Which topics are popular? How can this be (further) used? Which texts can be supplemented with useful, new/additional texts on related/important keywords? The meaning behind it.

    Content developed in this way should be

    Based around the already defined topics and formats and, in the best case, should also rank. This is ideal for new topics and to strengthen the site for a specific subject area. Don’t miss any more posts: THE newsletter in Taiwan Phone Number Data online marketing Do you like this blog post? If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Click here for the registration form. Reduced topic plan for external parties A nice way to save yourself the burden of an external editorial plan is to send your customers a topic plan that is not too extensive. The reduced topic plan then only contains the topics and the deadlines for the format and comments on the respective topics – done.

    You write everything else down in your

    Phone Number Data

    Editorial plan, for example, and so does the customer. This is simple, uncomplicated and practical. Editorial plan ready? Watch out, there was something else there. Since there is usually not just one Switzerland Phone Number List department working on a project, you should find out about other marketing measures with your customers/clients. It makes sense to know the entire project; this is the only way you can take further media planning or possible offline campaigns into account and refer to them. The Guardians of the Plan Just quickly update the editorial plan – that can work well, but it doesn’t have to. Unfortunately, the more people work together on a document, the greater the sources of inspiration as well as the sources of errors. From my experience, it makes sense that those who are supposed to maintain the plan have a certain basic understanding of various areas.

  • External-deadline-excel-calculate-editorial-plan

    Calculated-deadline-external-reading-plan If you then want to know the remaining working days, you have to use an extra column for the holidays. For this, I have now set the external deadline for April 6th external-deadline after Easter. Factor holidays into your editorial plan in Excel Now you enter the holidays and use the note. NET WORKING DAYS” to calculate the actual time remaining for you and your team in working days minus the holidays. Here you can now see the actual “working days until submission” in column E, formula and. ENTER. Holidays-into-editorial-plan-taken-into-account-with-Excel-formula editorial plan-excel-created-with-deadline-holidays There are 31 working days left to meet the internal deadline.

    Instead of public holidays, team vacation

    Days or other days that fall within the project period can also be deducted. Man on bench with umbrella over guitar Nonsense as an idea in the editorial plan. Even the biggest nonsense can be recorded Switzerland Phone Number Data as a spontaneous idea in the editorial plan – who knows what else can come of it? Create the opportunity for spontaneous ideas Use a spreadsheet within your editorial plan as a “creative quarter” and, together with your team, write down all the ideas that spontaneously come to your mind about the customer, post types or similar. Most of the time, these ideas are lost if they are. Not noted down immediately, and what better place to do this than the editorial plan? At least if you don’t want to use tons of other creative tools or you haven’t yet agreed on a final tool.

    like Mural or something similar

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    Match topics and keywords Oops, it already happened. A colleague is already writing a similar post and neither of you knew anything about it? In addition to the fact that speaking to one another. Should be a Sweden Phone Number List given even when working from home, comparing topics or keywords is advisable, especially for large projects in which many different people and possibly also other service providers and agencies are working on them. If possible. Have the other topics or keywords sent to you and compare them with your topic plan. This doesn’t always just result in frustration. But can create great synergies that lead to new subject areas – even if the competition has a hand in it.

  • Depending on the customer and type of content

    Open and that can be worthwhile for all sides. Tips & tricks for the editorial plan In addition to the information already mentioned, you can also integrate other things into the editorial plan or use a few tricks to get additional benefits from the document. Below I’ll tell you a few little tricks on how your editorial plan can further simplify your everyday life. Content planning: First the topics, then the rest It is easier to plan the topics first and then determine the format and time frame. Not every topic is suitable for social media and not every product needs an explanatory video. It is therefore much easier to first narrow down the possible topics and then think about formats and the necessary time frame.

    The common thread in the plan

    Pay attention to the strategy With an editorial plan you can visualize and follow a common thread along the content strategy. If there is no strategy or you don’t know it, it is still advisable to come up with Sweden Phone Number Data some kind of common thread. This makes planning easier. In order to respond to seasonal conditions or specific purchasing behavior of the target group, you can obtain information from the customer and Google tools such as Google Trends. This can help you set a suitable time frame for certain topics. For example, there are more searches about diet at the beginning of the year than in December, so a topic related to losing weight is better planned for a ranking in January than in October.

    Google Trend Screenshot Editorial Plan

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    Show difference between date entries How much time do you still have to submit your contribution? Is there an internal and external deadline? So that you have a better overview of your time leeway, you Spain Phone Number List can use the following Excel formula: For example, enter the project start in line B2 and the internal deadline in line C2. In column E you then calculate how many days are left until submission using the formula =DATEDIF(B2;C2;“d”) and pressing ENTER. screenshot-date-difference-editorial-plan-beginning screenshot-excel-editorial-plan-date It’s even easier with the negative difference in the date. Here a =B2-C2 is sufficient to calculate the days until delivery. excel-editorial-plan-negative-date-difference editorial plan-with-date-difference-negative-days You can then calculate the same thing for the project duration with an external deadline, here in column F: =DATEDIF(B2;D2;“d”) and ENTER.