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  • YouTube is serious! Content for Youtube

    We all know YouTube as a video-sharing website that you visit when you want to watch videos of funny kittens, or gaffes of adventurous children. The truth is that this network is much more than everyday virals. YouTube is also the platform for a community of people who produce videos with meaningful messages, and these people have a huge network of followers. Just five years ago, users created their videos in their bedrooms, with small cameras and their lamps as lights. Today, they are launching beauty products, have their own radio show, and even receive offers to write books. A new YouTube advertising campaign that has invaded our street clocks and bus stops has left us perplexed. Why is one of the biggest media channels investing in offline media? Clearly they are investing heavily, and the message they want to convey is: YouTube is serious.

    YouTube serious-thing Of course, the campaign

    is also in digital ads, but the fact that they leave their comfort zone makes it very clear that they are in the market to expand their audience. What they want is much more than visitors looking for banal entertainment. They want to win over the TV audience. It was interesting to see that, more than promoting itself, YouTube was promoting independent channels. Camila Coelho, Porta dos Fundos, Manual do Mundo are some that were part of this Brazilian campaign. It’s impossible to make it clearer than that: YouTube wants to professionalize the site’s content. The network wants to invest Oman Phone Number Data in its content creators, giving them space where they can considerably improve the quality of their videos, even rivaling television programs. These videos with higher production quality attract more qualified visits to the network, and consequently, it becomes a more diverse.

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    Faithful and fertile advertising environment.

    Even more interesting for large and small companies that advertise or produce content for YouTube there. Also read: Is YouTube Marketing Worth It? Well, YouTube doesn’t ignore the enormous potential that these network “stars” carry. And to invest in its content creators, YouTube opened studios, called YouTubeSpaces, for its users to use for free as long as they have more than 5,000 subscribers. The subscriber limit means a wide range of YouTube ATB Directory  users could have access to professional equipment, helping them expand their channel at a low cost. Currently, they have opened spaces in New York, London, Los Angeles, Tokyo and now in São Paulo, with the advantage that the Brazilian space accepts channels with at least 1,000 subscribers! The space is on the eve of its opening, and will feature modern audiovisual resources, training and courses. Check out how to sign up and .

  • Nobody likes my Facebook Posts! Am I bad at Social Media

    The number of fans on your Facebook page can be misleading, just because they like your page doesn’t mean their newsfeeds generate posts from your page. If no one is seeing your page’s posts in their news feed, they won’t be liking, commenting or sharing them. If your posts are receiving significantly fewer likes or comments than the number of fans your page has, don’t despair! Nobody likes my Facebook Posts! What is happening_ Here are some reasons why this is happening: 1. You have bought into your fan base Sounded like a great short-term social media strategy, right? But experiments have proven that buying fans does more harm than good. Most of these purchased likes are bots coming from international accounts. Combine the majority of fake fans, who will never respond to a post, with the Facebook algorithm, which shows your page in your fans’ newsfeed if.

    You have bought into your fan base

    There is a significant amount of interaction (a like, share or comment), and you have a recipe for disaster. How do you dig out of the hole of purchased fans? It’s not very easy,  unfortunately. You will have to find true fans and get them to like your page until they outnumber purchased fans. 2. Your content is not that interesting Not everything he produces is worth publishing. Additionally, Facebook’s algorithms will filter for everyone who chooses not to receive notifications of new messages  New Zealand Phone Number Data in their news feed. To get an idea of ​​why everything can’t appear in everyone’s news feed, take a look at the Facebook ticker; unfiltered for most people, it moves faster than anyone can keep up. When Facebook has to decide what app.

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    Your content is not that interesting

    Ears in your news feed, interaction with a post is its main ranking factor. What should you do to increase interaction? Ask for feedback! Instead of just posting an interesting article, ask your fans for their opinions on it. Run a live FAQ or run a contest on your page! Anything that motivates your fans will improve the amount of people who see your posts. 3. You ATB Directory update too often or too little Different social networks need different agendas. Twitter, for example, encourages accounts to post more frequently because Twitter feeds move quickly. Facebook, on the other hand, values ​​interactions on a post more than anything else. If you post too many times, your fans   will spread their interactions across too many posts, which prevents you from appearing in other fan’s news feeds. You should aim for the highest amount of interaction on each post, so limit your pos.

  • In which social media should my company have a presence?

    Nowadays, every brand that wants to expand the horizons of its business must have its presence guaranteed on the internet. And this has already become law within good and efficient marketing. Therefore, you must have realized that the time has come for your company to adapt to the current market, whether by hiring communications employees or looking for a digital marketing agency. Read also: Own team or Digital Marketing agency? In-which-social-media-should-my-company-have-a-presence But it is important to keep in mind that the internet is not just one thing: your company can be present in different ways, some of which will be more effective than others when it comes to establishing a relationship with the virtual public – and this directly depends on which branch her company is established in and who she wants to talk to. One of these ways of having a presence online, and .

    Think about your audience

    Growing more and more, is the use of social media , which are spaces on the internet where users can create personal profiles and interact with other people, being part of groups, talking about the that you like and telling you where you are. Meanwhile, brands can also ensure their presence, whether by generating conversations with their consumers, creating advertisements or answering questions. Some of the main social networks are Facebook, Twitter, Instagram, Tumblr, Snapchat, YouTube, LinkedIn, and more, depending on your niche. But don’t get excited: your company  doesn’t necessarily need to be Netherlands Phone Number Data  present in each of them. Also read: 4 digital marketing strategies for competitive markets So, which social media should my company have a presence on? Here are some tips that will help with your decision: 1. Think about your audience In each social network there is a certain niche or group of people present. If so.

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    One social network does not exclude the other

    Media covers an audience that your company does not talk to and to which it does not intend to sell its products and services, why be present there? Therefore, the decision of which social networks to participate in must essentially take into account the presence of the consumer public and potential customers. Think, then: who does my company sell to? And this audience is present in which media? Is there still an audience you want to reach to become your consumer? If so, on which social ATB Directory  network is this audience present? An example: if your brand sells products and/or services to a young adult audience, aged 18 to 25, Twitter could be a good social network to be on. 2. One social netwo.

  • How can Social Ads generate more sales for the Company

    Investing in ads on social networks is a. Good business for companies in different segments. This is because the company has the possibility of investing. Part of its advertising. Budget in ads in a location where its. Customers actually are. how-social-ads-can. Generatemore-. Sales-for-the-company According to research carried out by IBGE , half of Brazilians are already connected to the internet. Furthermore, another study by Fecomércio RJ/Ipsos points out that 84.2% of Brazilians who access the internet have the purpose of accessing socia. Networks. If these numbers. Have not yet convinced that investment in social ads can generate more sales for the company and bring a return, the fact that Brazilians have. Been ranked as those who spend the most time online on social. Networks in the world should convince. There are, in total, 13.8 hours per month spent just on social net.

    How to know which is the best network to invest in Social Ads?

    Where potential customers can be impacted by different types of campaigns. If it’s not a company’s, it could be their competitor’s campaign. Therefore, it is essential to understand which social networks. Your target audience is on and which one is worth. Combining with a good content marketing strategy and how. To generate more sales with ads that amplify the company’s voice. How to. Know which is the best   network to invest in Social Ads? For your Social Ads strategy to Mexico Phone Number Data generate results, it is not enough to. Have money to invest, it is also necessary to study the type of content on each platform, the people who are there and how they interact with. Each other to understand how your brand can talk to your public. Have in mind .Who is your. Audience? Age, gender, are you an end consumer or a company? Make a.

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    Want to know more about Social Media

    omplete detail with all the information you have Read also: Buyer Persona: what is it and how important is it in Digital Marketing? – Which social networks is your audience on? It’s on Facebook, okay. But if the business is B2B and you want to sell something to a company, does it make sense to invest in this network? – What is your objective with these ads? Sell ​​more? Make more people aware of your business? Which network is most aligned with your goal? Want to know more about Social Media? WSI makes the chapter of the Digital Minds book on this subject available free of charge. Download here Topics: Social Media [fa icon=”facebook-square”] [fa icon=”linkedin-square”] [fa icon=”twitter-square”] –> Excel ROI RECENT POSTS Newsletter Corporate email * We are committed to protecting and respecting the privacy of your data. We will only use your perso.

  • Tips for Wedding Consultants to Use Social Media

    Social media, in addition to being environments for exchanging. Information with . Acquaintances and also for fun and .Ntertainment, have become great spaces for brands. To interact with their target audience. But it is important .To take into account that each business segment. Has its specificity, its characteristics. And, therefore, each business must evaluate which social networks to. Be on and how to communicate with its customers and prospects . 7-tips-for-wedding-consultants-to-use-social-media In. The case of the wedding market, it is essential to be present. On social media, as the search for. Brides for wedding-related topics on the internet is very significant. Regarding wedding advisors, the strategy. Helps due to the importance of showing brides the work that has already been. Carried out, also helping them to be found more easily. Below, we list 7 tips for Social Media in. Favor of your .

    Choose the social networks on which you will interact

    Siness Choose the social networks on which you will interact. First of all, choose which social networks you will interact with. To do this, take into account which social networks your target audience is on and which Malaysia Phone Number Data ones the public will be willing to receive this type of interaction on. For example: It is very possible that the bride and groom are present on LinkedIn, but do they. Want to receive news about their wedding on this social network? So, always ask yourself, which social networks are the bride and groom present on and which ones. Would they like to be impacted by content related to. Marriage? Read also: In which social. Media should my company have a presence? 2. Understand the language. And how the social network works You have chosen. The social networks on which you will act. Very good! Now, take some time to understand how.

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    Understand the language and how the social network works

    The network works, how people interact, the language they use, whether it is possible to put links in posts, whether people use hashtags. Ultimately, it is very important for you to understand how that universe works in order to speak the same language. 3. Create a plan It is very important to create a routine of ATB Directory  posts with pre-established dates and also with topics you want to cover. Remember that the interesting thing about social media is the tips shared and not just advertising content. 4. Use images! Weddings are very visual, so   use this device to attract your target audience regardless of the social network you use. Social networks such as Pinterest, Instagram and blogs   are widely used by brides and grooms to get different ideas and look for suppliers who are capable of making their big day a special, unique and personalized moment. 5. Make your content “findabl.

  • How to make good use of Social Media

    The answer to this question is very simple: because there is no commercial, logistical or financial aspect that has not changed with the advent of the democratization of the Internet. It doesn’t matter the segment of activity, size or geographic location of a company, if it is not prepared for the social revolution of the internet, it will certainly have serious problems compared to the competition. because-social-media ROI The benefits of social media as a marketing tool are the most diverse: branding , communicating with your customers, generating leads and new opportunities, market research, benchmarking with competitors (competitive analysis) and brand monitoring. The list is almost endless, however, in order to realize the true return on investments in social media, the results of these solutions must be compiled and analyzed by professionals who have the time and effort to master them. We do not recommend that the task be simply deleg.

    Social Media Policy

    Ated to an intern without much experience in the role. It is not because he uses social networks daily that he will necessarily understand the results and know how to change actions towards more efficient ways of digital marketing. Social Media Policy Every company should have a social media policy.   This policy consists of a document that defines corporate guidelines and principles for Laos Phone Number Data communicating with the public using social media platforms. The policy applies to all employees and must be respected at all times, during and outside working hours. This is because employees must be aware that any mention of the company must be made responsibly. This policy should evolve gradually, following social media updates, and should include topics such as: confidentiality, best communication practices and respect for the brand. How to make good use of Social Media There are some practices that WS.

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    How to make good use of Social Media

    I recommends when we talk about Social Media for companies. Be honest. o Always write in the first person and the published Content must be. accompanied by a warning such as, for example, “The posts on this. Website are mine and do not. Necessarily. Represent the positioning of company ABC, nor its business. strategy . Communicate with ATB Directory  readers as you would with real. People in professional situations. Facebook Facebook already has more than a billion active users. And can be used to: o brand management getting closer to customers o traffic generation o digital reputation o. Gaining new customers o. Generation of opportunities o maintenance of existing customers. O advertising tools And it also serves as a type of .Digital focus group to understand. Information about the market. LinkedIn LinkedIn is a social network 100% targeted for business-related use. Therefore, it is a social networ.

  • Practical Guide how to create content on social media about marriage

    Creating content for social media is a great way to stay in touch with your audience, show news, your products, tips and even generate sales. For companies operating in the wedding industry, this information is essential as social networks and blogs are widely used by brides and grooms in their search for suppliers and ideas for the big day. So why not be the source of information your audience needs? practical-guide-how-to-create-content-on-social-media-about-marriage Learn more: How to create an Attraction Marketing strategy for brides Each social network has its specificities, such as target audience and objective. Therefore, the content of each one must have its own language to attract the attention of potential consumers. But how to do this? How to create the correct content for each social network? Check out a practical guide on how to create content on social media about marriage: 1. Choosing the social network Firstly, choose which social network.

    Create a branded content cloud

    Your company will operate on, taking into account which. Ones. Your audience is present on. And, above all, which ones make sense for you to. Operate. You must also respect the format and  Laos Phone Number Data content of each social platform and avoid identical content in all these environments. Read too: How to use Instagram to attract brides and strengthen your marketing 7 tips for wedding advisors to use social media 2. Create a branded content cloud Every company belongs to a specific niche in the market and, within this niche, there is a multitude of content that may be relevant to your audience. It is therefore important to create a list of topics that are interesting to the public and the company, such as trends, tips and products/services. For example, in the events and weddings niche, creating content about cake trends, tips for reducing party costs, and.

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    Standardize posts with the brand identity

    Even hairstyle tips, decoration. Tips, etc. may be relevant.  The topics can vary a lot, the important thing is to. Attract your audience. 3. Standardize posts. With the brand identity Creating a visual identity.For posts strengthens the brand name and creates a greater bond with the consumer. By standardizing all social media posts, the reader memorizes. The company better and . When they notice the. Common layout of the posts. They will already know. What they are about. To ATB Directory  do this, you can add the company logo to the images, in accordance with the standards and copyright of each one, and establish a common language. For all texts. 4. Respect the. Language of the selected network As they have. Different formats, objectives and audiences . Each network has a certain language and size allowed for posts. On Instagram, for example, you should invest in images and short.

  • SEO and social media how the use of social networks can promote

    Often when we hire an SEO service, we don’t think about the  SEO and social  strengthen. Similarly,   the brand’s visibility and even contribute to the development of the business in. Similarly,  Search engines, especially when we think about social media in which Users tend to visit at different times, using cell phones, tablets, or computers, at work, at home, or on the street. It is not new that there is a great discussion about the use or. Similarly,  Not of social networks to improve or influence. Similarly, the positioning of a page in organic searches, but it is already a fact that leaving them aside can be a mistake, as they are part of of the digital marketing universe. SEO-2.jpg SEO changes over time Google’s SEO and ranking factors are constantly being updated with the aim of offering the best possible results for those who.

    SEO changes over time

    Carry out searches. In the  backlinks so. That websites could improve their positioning for. Searches related to the words used in these. Similarly,  Links. This strategy. No longer has as much.Similarly,  Strength, as it is very easy to buy.  Low-quality backlinks. Similarly,  with the aim of deceiving the search engine instead of improving the quality Kuwait Phone Number Data of your content. How social media helps with SEO SEO is made up of two aspects, OnPage SEO internal to the websit and OffPage external to the website. Social networks can help in this second aspect, and. Your marketing team only needs to develop the best strategy. For your business to achieve the best results with it. Your social media page is understood by search engines as a common web page, meaning being present on these platforms does not influence your company’s positioning. However, the comments.

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    How social media helps with SEO

    That circulate on the networks. Similarly,  an help .Improve your. Similarly,   SEO and social media. Ranking. One of the benefits brought to your SEO. Strategy by social media is  ATB Directory    the strengthening of your digital . Similarly,  presence, something essential for any business that wants to remain competitive today. Your presence on social media allows for better positioning. Which akes. More people aware of your brand and. See that you are  is a fundamental. Factor   Another crucial point that makes social networks a favorable environment for increasing the consumer base and strengthening the brand is the sharing .

  • How to use it for your company’s marketing

    l need to download the IGTV app   smartphone’s app store  format As Similarly,   of IGTV Similarly,  as  Similarly,  something a little confusing, but it works a lot. In technical terms,  Similarly,  the photographic social network. Similarly,  accepts videos recorded in  other words, if the company.   records with the cell phone, the video will. Similarly, be. Similarly,  brutally cut.  Similarly, To avoid problems, the ideal is to record with your cell phone while standing companies that decide to record with professional cameras, it is recommended to do the cutting in the video editor, on the computer. Applying the sales funnel Now that you understand how to use the tool, as well as its .

    Create an IGTV account

    Main guidelines, it’s time to talk.  Similarly, ts a step towards closing a sale. Both steps. Similarly,  can be used on the IGTV platform. Understanding how the salesIGTV Before using this strategy to learn how it works.Similarly,  It’s not. Similarly,  that difficult, considering that: Searching Korea Phone Number Data for . solution At the top, visitors discover that they have a need Or. Similarly, problem, but they will soon discover it. Similarly, The focus, In this case,  and inform the. Similarly,  person who entered that place (your IGTV). When watching. Similarly,  a video, Similarly,  She discovers that she has the problem, Similarly,  ike the lack of colored socks, for.

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    Applying the sales funnel

    Example. Problem detected Once this the  as the problem Similarly,   them.  c IGTV service is to provide this solution. Therefore ATB Directory the customer is slowly being fishedding the visitor, showing the best colored socks, the companies that manufacture them, among other relevant topics. Opportunity to close the sale Therefore, already at the bottom of the funnel, interested leads become opportunities to close a  applied, mainly, to top-of-the-funnel content, to attract and nurture visitors and followers. Take colorful socks for example. If your business sells cars, look for content relevant to the world of .

  • Social media without metrics How to deal with this trend

    Instagram removed the display of the number of likes. On photos. And this appears to be just one of the first. Steps in a trend that is Brewing on social media. Recently, we saw Instagram. Eliminate the number of likes on photos. As a result, DShe metric was only available to profile owners. Regardless of why the measure was taken, social media has always been about metrics . After all, one of the great advantages of Digital Marketing is precisely having access to real-time data so that we can optimize campaigns and make more accurate investments. However, even with this premise, many decisions were still made based on public data , especially on social media. The big issue is that “hiding” this data is becoming a trend on the networks. In addition to Instagram, YouTube has already changed the way it shows metrics and it appears that Twitter is also consideri.

    Establish qualitative metrics

    Hiding likes and reposts. What should be done, then, to develop Similarly,  A dequate plans and continue obtaining results even without access to the numbers? 1. Establish qualitative Similarly,  Metrics In Digital Marketing, we are very used to quantitative results indicators. Still, there is a lot of  India Mobile Number Data  room to develop qualitative analyzes that can often bring more insights to the campaign.  Similarly,  When we talk about actions . Similarly,  with influencers on social media, qualitative metrics can be even more important. Although brands are used to buying only numbers, it is worth emphasizing that quantity does not indicate the success of an action. An example of this is analyzing and taking into account the content of the comments on a post about your product. What was the reaction of the influencer’s followers? Did they comment something about the brand or just praise the influencer? And, if they commented about the brand.

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    Monitor campaign results

    What did they say? Keep in mind. Similarly,  That the main objective Similarly,  of. A strategy of this type is to use a person’s . Power of influence on social. Media to lead your audience to action. Similarly, So, is it really worth investing. In an influencer who has big numbers but doesn’t speak directly to your audience? Identifying a good influencer requires following them for a while and better ATB Directory understanding who that person is . What are his values, what he preaches and consumes. From this deeper analysis, it will be easier to understand whether it really has synergy with your brand. Of course, the audience should not be left out of the equation. However, it is worth rethinking the weight it usually exerts on campaigns and trying to balance decisions and analyzes with qualitative data as well. In other words, in addition to estimating the reach of a post based on followers, also monitor the comments.

  • Community building, customer service and internet detox.

    Although social media has established itself as one of the main fronts of Digital Marketing, it is far from being static. This fact is not only revealed in the emergence of new networks and the updating of current ones, but also in the dynamism that strategies must have. In other words, what has always worked for your brand may start to stop bringing results. This volatility is closely linked to changing user behavior and the evolution of platforms . Therefore, it is essential to be aware of trends to use social media appropriately and effectively. With that in mind, I’ve listed some of the main trends in social media for 2020 that you can’t miss. 1. Digital detox Social media already has 3.484 billion users around the world, which is equivalent to 45% of the global population . This way, brands of all sizes have an incredible opportunity to promote their business and impact pot.

    Influencers and word-of-mouth marketing

    Ential customers like never before. Like everything that is too much, however, many people are beginning to adopt a “detox” stance from Hong Kong Phone Number Data social media, choosing to delete profiles and spend less time online. In other words, much more than. Adopting a favorite network and focusing on it, people are truly trying to stay away . From Facebook, Instagram. And others. Whether temporarily  or permanently. To give you an idea, in the United Kingdom. One in three adults are reducing their use of social media. 8% of them have already deleted their accounts and removed social media applications from their cell phones. This social media detox has been driven by the negative impacts that connection time can have on people’s mental health and well-being . Distrust of platforms, caused by problems such as fake news and data leaks, is also responsible for this behavior. This aversion on the.

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    Social media as customer service

    Part of part of the population, however, does not mean that social media should be . B anned from Marketing. Strategies or that they are no longer effective. Now, however, brands need. To understand. This scenario to better define Their objectives with the use of   social media, review results estimates and diversify the Marketing  budget on other fronts, such as e-mail marketing and  ATB Directory  search marketing, which sometimes can better serve certain   specific objectives that differ from purely social communication. Furthermore, it is increasingly   important to focus on content that is relevant and adds something to followers. Much more than memes, your brand needs to have a positive and memorable impact on your audience. 2. Digital communities Social media has always been about the sense of community, dialogue and exchange . And brands that want to participate in these conversations must remember that they need to offer quality content and truly help their consum.

  • Social media trends for Hubspot Report

    The pandemic caused by the new coronavirus was the great catalyst of 2020. In 2019, no one was talking about the arrival of the virus. In the world, much less expecting such serious consequences. As a result, all 2020 expectations regarding social media were. Exceeded by unexpected events caused by Covid-19. In this way, a lot has changed. Based on these changes, HubSpot , in partnership with Talkwalker , made a detailed report on expectations for Social . We have prepared a summary of the report to help you leverage your social media strategies this year. Follow the. Biggest trends in descending order! 11. Mixing of concepts in UCG UCG stands for User Generated Content , which is user-generated.Content from social media. The report brings this concept together with the word remixing , which, according to the concept attributed in the report, is the art of mixing different formats and.

    Mixing of concepts in UCG

    Recreating them to produce new content. This can be. Done through platforms such as TikTok, a short video platform that is the biggest. Trend at the moment. Among social networks, stories on Instagram, testimonials on social networks or even on the company’s own platform, as is the case with Greece Phone Number Data  Chipotle , which incorporated a game into its platform. For people to play while waiting for their order to arrive. The big idea here. ZIs to make the brand appear in the game, or in the. Remix on other platforms. 10. The 4 “Cs” of Covid-19. The 2021 tone for social. Media will be based on 4 “Cs”: Community , Contactless (less contact), Cleanliness (hygienic care related to the virus), Compassion . These 4 “Cs” should be the basis of the tone adopted by companies this year. This must be done in a way that adapts to the concerns and.

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    The content of memes

    Needs of consumers, who will feel. More. Supported by brands and companies. The LEGO. Company is already betting on this by having the. Toys themselves appear on social. Media washing their hands to. Prevent Covid-19, for example. 9. The content of memes Memes are very popular on. The internet, gaining the space that previously belonged to emojis and. Gifs. They are an excellent way to communicate, as they express content in a funny way and are more likely to go viral, that is, spread ATB Directory across the internet. However, it is important to be careful and ensure that memes fit into your company’s communication. For younger companies, with a technological, innovation or B2C sales footprint, a meme can go down very well. But for more serious B2B companies, the meme should be evaluated with caution. Furthermore, it is necessary to “protect” yourself from memes, after all.