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  • Video Marketing Strategy Guide The Video Format

    Now that the ideas are starting to take shape, it’s time to choose the video format that best suits the objectives of your content creation strategy . An interview or a presentation? A 3D animation or a real movie? A testimonial or a step-by-step guide? You already know that the most educational videos serve awareness/attraction objectives and the most commercial videos, conversion/contact objectives. Video Formats Videos featuring experts and webinars The objective is to show knowledge and impartiality about a certain area of ​​your business. It is to build authority and establish trust with the audience. Choose one or more internal or external experts in your business area, and through a conversation or interview address the most relevant topics. The video could also assume a more pedagogical orientation and be considered a webinar or masterclass.

    Testimonial Videos or Case-Studies

    Expert video example where Hubspot invites Seth Godin Videos How to / Step-by-step The purpose of these types of videos is to teach. We want the public to master a technique with the support of a certain product. It aims to respond to very specific UAE WhatsApp Number Data problems, as well as sharing tips so that the user can make the most of the product to be purchased/acquired. It may be important to include graphic elements in the video, such as small lists or notes. Allowing the content to be retained more effectively by people with different. Levels of knowledge. Example of a how to video demo videos or virtual. Tours they show how a product/service  (assembly, configuration, installation, troubleshooting, among others) and their. Objective is to genuinely help those who attend to enjoy the service/product.

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    Write a Simple Script for Your Video in Just 6 Steps

    Vidyard Demo Video, video platform Testimonial Videos or Case-Studies They make known the testimonials of people who are with their product/service and who defend their brand. Include numbers and statistics ATB Directory that support the customer’s pitch. Example of a testimonial video write a simple script for your video in just 6 steps. The last step in video marketing planning is script writing. This guide will help all stakeholders to understand the objective. Audience, characteristics and content of the video, so that the thread never gets lost. Below are questions you can ask to help guide your video script writing.

  • Customer Pain Points How to Discover and Sell More

    A pain point, or a “pain”, is the first thing a company should look for in potential customers because it reveals their needs. It is to solve a “pain” that people look for a product or service and start their buyer’s journey. That’s why knowing how to identify customer pain points is fundamental to the sales process . By understanding your pain, you will be able to have a very clear idea of ​​your needs. And, once you understand the real needs of your customers, it becomes easier to sell more and better. In this article, we’ll show you how to discover and identify customer pain points. With this, we want to help your company to: attract new customers who are frustrated by experiencing problems with no apparent solution; increase retention of existing customers by continually improving their experience.

    Questions to Identify a Company’s Pain Points

    As a general rule, it deserves the attention of those who manage it or hold decision-making positions. The difficulty in raising leads and customer turnover are some examples of business pain points that prevent a company from achieving its goals, especially those related to sales. See some examples of the most common pain points in business and UK WhatsApp Number Data which you should pay attention to in order to help your potential customers: 4-pain-points-business 1. Pain Points related to Productivity A product or service that increases the efficiency of a company is always a valued solution. But, your potential customers don’t always know that your pain point is related to a productivity failure. However, there are ways to find this out.

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    What Prevents Your Company from Growing

    Phrases like “ Our internal meetings last forever ” or “ We missed yet another deadline ” are almost always said by those who experience productivity problems. 2. Pain Points related to Financial Resources If your offer has a positive impact on a company’s financial resources, focus your attention on customers who complain about financial difficulties, through phrases such as ” We need to increase turnover to keep employees ” or ” We have to ATB Directory attract more customers to cover expenses ”. 3. Pain Points related to Human Resources “ Our employees are unmotivated ” or “ The competition is taking the best elements of our team ”. If you’ve heard this type of outburst from your customers, it’s a sign that there are pain points related to Human Resources and that they need an adequate response.

  • 8 Tips to Increase Open Rate in Email Marketing

    The first sign of success of your email marketing strategies is getting the emails you send to be opened by the users who receive them. A good opening rate results from a set of actions that will influence the person to make the decision to open the email and to want to open the following ones again. In this article, we share some tips to create lasting relationships with your database and increase the opening rate of your emails. What is a good Email Marketing Open Rate? The open rate is the metric that gives us the first success indicator of our email marketing strategy. According to the 2021 Global Email Benchmarks study by Campaign Monitor, the global average open rate in email marketing is 18% . Use this average as a benchmark to measure your results, but know that there are always ways to improve your email marketing open rate.

    Add Value with Your Content

    Tricks to improve Open Rate in Email Marketing tricks-to-improve-the-open-rate-in-email-marketing-made2web 1. Keep your email list up to date The email list is a valuable resource! The data obtained was provided by someone who trusted you and allowed the sending of information. Communicate with your users and preserve the relationship created, getting to know their needs and interests, while keeping your data up to date. However, you should USA WhatsApp Number Data remove inactive users from your email list that will incorrectly influence your open rate . suggestion-blog-made2web Remember: before deleting data from your list, make one last attempt to win back. For example, send an email asking what went wrong in the relationship so you can fix or improve it.

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    Evaluate the Results and Continue Betting on Email Marketing

    Spam filters are getting smarter, but we can avoid them by following some good practices. Send emails only to those who have given you this permission. The acquisition of email lists is a ATB Directory bad practice, People are unaware. Of your services and most likely they will put your email. In the spam box; use a secure ip and your own domain. Many times the issue is at the root of the problem. If you resolve this issue your emails will go to the inbox. Get rid of overly commercial words: using expressions like “buy now”, “cash in hand. “this is not spam” can send your emails directly to spam. Avoid image-only emails – the main message should always be described in the text.

  • Find Out What Employer Branding Is and How It Supports Your Organization

    The labor market has undergone rapid and very significant changes in recent times, thanks to the globalization of work and the massification of remote work. With this new, more competitive reality, organizations find it increasingly difficult to attract and retain employees for their teams . Implementing an Employer Branding strategy allows you to attract, nurture and retain employees and can be the solution to the difficulties of Human Resources Departments when it comes to talent management. But what is Employer Branding anyway? And how can you help organizations achieve better results in the management of their human resources? In this article, we will simplify this topic and show what Employer Branding can do for your company, focusing on: The definition of the concept of Employer Branding; What makes up Employer Branding; The benefits of an Employer Branding strategy for your organization.

    Decrease Recruitment Costs

    Start by discovering, in our video, a summary of what Employer Branding is and why it is important: After all, what is Employer Branding? The concept of Employer Branding is defined as a set of techniques and tools used to generate a positive perception of a company as a workplace. Simply put, it’s about applying inbound marketing strategies Vietnam WhatsApp Number Data to human resources, creating an inbound recruiting strategy . Instead of attracting, nurturing and retaining customers, Employer Branding focuses on candidates and employees. Investing in Employer Branding in an organization is to appeal to emotions, transforming. The organization into an attractive employer in the talent market. For those who see it from an external and also an internal point of view.

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    Increase the Number of Recommendations

    To find out about other concepts related to the topic, read our article “Employer branding. Discover the 5 concepts that will change your perspective on recruitment” . What does employer branding include? Investing in. Employer branding in an organization involves building a robust strategy and engagement diagrams based. On the talent persona , that is, the representatio. Of the ideal candidate/employee for the organization. The central message of the ATB Directory Employer Branding Strategy through different channels, depending on the survey of needs and the defined objectives. Recruitment pages, or dedicated microsites, are appointed as the base point of contact . But communication can also be worked on blogs, social networks, talent communities based on email marketing, among others.

  • 10 Blog Article Templates That Really Work

    A good strategy for content marketing is based on quality copywriting , both in blog articles and in other types of publications. Creating a blog means frequently feeding it with diverse content, to keep readers interested, build more confidence in your brand, but also to boost your SEO strategy . However, creating blog content is not always easy. And properly structuring each article can take up a lot of time. It was with that in mind that we organized 10 blog article templates to make this task easier! Now, you just have to think about the theme, choose the type of blog template that suits you best and follow our tips for building your blog article. 10 Templates to Create your Blog Posts 1. Definition-type Blog Article This type of article seeks to present the definition of a term or concept, in a clear and simple way to understand.

    Frequently Asked Questions Blog Article

    Generally, those looking for this type of blog article have little or no information on the subject, so it is a type of text that should be direct and start by presenting definitions and answers to the most common questions. Only in a second phase should the complexity of the content be deepened and always gradually.template-1-made2web Click on Netherlands WhatsApp Number Data the template and save to consult later See example of Article of type Definition 2. Listing Type Blog Article A good example of an article-list is… the one you are reading! By presenting the content organized in a list, these articles have the advantage of being easy to read and understand. template-2-made2web-listing-type-article Click on the template and save to consult later See example of Listing type Article.

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    Listing Type Blog Article

    How-to Blog Article These are specific articles to guide the reader to achieve a certain goal. They should be structured in a model that facilitates compliance with the tips or instructions presented. article-of-the-how-to-template-3-made2web Click on the template and save it for later reference. See Example How-to Article 4. Frequently Asked Questions ATB Directory Blog Article As the name implies, this type of blog article gathers answers to the most frequently asked questions about a given topic. The objective is to present the questions most asked by people and the answers must be concise and enlightening.

  • Improve Email Open Rate With These Copywriting Tricks

    Email marketing continues to be a fundamental strategy in digital marketing and the first step towards its success is to increase the email open rate. There are several factors that can influence the click and opening of the email and we must pay special attention to the sender and the subject, as they are the first things that the user sees. In this article, we’ve put together some copywriting tricks that will highlight these two points and improve your email open rate. General Email Copywriting Advice In general, copywriting serves to drive the reader to action, apply some best practices to your email marketing strategy and improve the open rate: Keep the text short: use clear and objective writing.

    Subject and Preview Dimension

    Whenever you can say the same in fewer words; Adapt the language to the persona: write as if you were talking to the reader, “touch the wound” and address their pain points ; Personalize: deliver the right content, to the right people, at the right time; Explore mental triggers: scarcity, urgency, exclusivity, among others, that activate the resources New Zealand WhatsApp Number Data the brain has to make decisions. Copywriting Techniques to Increase Email Open Rate copywriting-techniques-to-increase-the-open-rate-of-emails-made2web Email sender Credibility Your email must avoid spam filters, so use a secure IP, your own domain and eliminate excessive commercial language such as the use of capital letters and exclamation marks. Buying email lists is out of the question, if readers are unaware of the sender or suspicious of the content, the most likely thing is to delete the email or put it in the spam box.

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    Copywriting Techniques to Increase Email Open Rate

    Ensuring the credibility of your email is a very important factor to have direct passage to the “inbox”. Sender Customization Personalization is a tip to increase the opening rate of your email and should be applied to the sender. Instead of sending with your company name, can you send in your own name? Perfect! Users prefer to receive emails from people. personalization-sender-email-mkt-2-m2w Click on image for larger view On the other hand, you can also customize the reason for sending it together with your brand name: personalization-sender-email-mkt-m2w Click on image for larger view Email Subject The subject must be a trigger that is ATB Directory impossible to resist – that is, irresistible to click! Check out these tips that will turn your subjects into real calls-to-action and improve your opening rate.

  • How to Combine Content Marketing and SEO to Get Better Results Online

    Content marketing helps attract traffic to websites, but many companies are unaware of the true benefits of combining a good SEO strategy. In short: interesting content keeps people on the page, but SEO is what gets them there. When you combine SEO strategies with content marketing , not only do you attract more visitors, but these can be more relevant to your business (qualified leads). Sounds confusing? We explain better. In this blog article we will detail how SEO boosts your content marketing strategy and why they are so important to boost your online business results. Content Marketing VS. IF THE Content Marketing Content marketing refers to the process of creating and sharing all kinds of content to establish your business as a leader in your industry or an authority in your field.

    Know Your Buyer Persona Well

    One of the most important parts of SEO is keyword usage and your search intent. Those magic words that people enter into the search bar and translate their intentions. how-to-combine-content-marketing-and-SEO-made2web This means that when Mexico WhatsApp Number Data people are searching online and using keywords related to your business or who your company serves, they will be able to find your pages organically easily. SEO versus & Content Marketing In this case, after what has already been said, did you realize that they are not rivals? It is not a question of one over the other, but the full combination of both. The focus of this strategy is to improve the digital visibility of your web pages with relevant content (SEO copywriting) . But this strategy takes time. It is a long-term strategy that can take between 6 months and 1 year to show results.

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    Plan Content with Search Engines in Mind

    There are no miracles! Yes, there is work and consistency – and the deserved results of this effort. Obviously, this time can be shorter if there is no digital competition. What is the advantage of combining an SEO strategy with your Content Marketing? The value of SEO in content marketing is often undervalued, which is why many businesses fail to get their best rankings online. When you combine SEO optimization with content marketing strategies, you gain more intentional traffic (the fruit of SEO work), but also improve the quality of ATB Directory your visitors (qualified leads). This is because content marketing strategies help build your reputation and authority in a particular industry or niche. 5 Key Factors to Consider When Outlining Your Content Marketing and SEO Strategy how-to-combine-content-marketing-and-SEO-5-key-factors-in-content-marketing-strategy-and-SEO-made2web 1.

  • Google Analytics 4 What is it and what changes

    Google has released a new version of Google Analytics, the already known Google Analytics 4 (GA4), which is not surprising since Google prides itself on updating its tools regularly. But what is putting the internet on edge is that the current version of Google Analytics – Universal Analytics (UA) will stop processing data from July 2023, meaning you have less than a year to: correctly configure the GA4; start collecting data; and become an expert in its use. This is especially important because not only are the 2 versions very different from each other, but there is no data migration. Worried? We help clarify everything.

    Google Analytics Configuration 4

    Google Analytics Configuration 4 This version of GA requires a complete new parameterization of the tool: Creation of the property; Insertion of the code on the website; Parameterization of specific events; Parameterization of conversions; Connection to other platforms; E-commerce configuration in the case of an online store; Parameterization of Japan WhatsApp Number Data Audiences. It is important to configure this version as soon as possible so that you can have enough history until July 2023, as data from the UA version will not be migrated to this new version. Now that you know the essential steps for parameterizing the new version of Google Analytics, let’s understand its advantages and the main differences compared to the current version.

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    Differences Between GA4 and Universal Analytics

    What is Google Analytics 4 and what are its advantages? GA4 is the latest version of google analytics and was developed with the future in mind. Changes in data measurement with the entry into force of the gdpr. Compared to the universal analytics version, we can highlight. The following main advantages: combining data from both the website and apps. On the same property; google analytics 4 – the future of web tracking & analytics source: google use. Of artificial intelligence and machine learning to help brands extract even more ATB Directory value From data, allowing better performance of the marketing actions developed. Measurement,thus focusing more on the user and their interactions rather than sessions. Automatic measurement of certain common events such as page views. Scrolling, file downloads and video views.

  • Employer Branding Discover the 5 Concepts That Will Change

    Employer Branding has gained more and more prominence in the organizational world. With the increasingly competitive talent market and increasing demand, Human Resources Departments are looking for a solution to their difficulty in attracting and retaining talent in teams . Using an Employer Branding Strategy seems to be the most complete answer. But the amount of concepts associated with it can seem confusing for those. Who are starting to be interested in the subject. In this article, we will list and clarify the main concepts related to employer branding. Employer-branding-5-concepts-01 employer brand, the perception of the employer brand. The concept of employer brand can be defined as the reputation and popularity of an organization as an employer brand. That is, while employer branding are the techniques and. Tools used to generate perception, employer brand is the employer. Brand itself and the opinion that the market has of it.

    Employee Experience the Interpretation

    It can also be called Talent Brand or People Brand. employer-branding-5-concepts-02 Employee Value Proposition, the value proposition To become competitive in the job market, each employer brand must have a value proposition that sets it apart from the rest. The Employee Value Proposition (EVP) is the exclusive package of offers and values ​​that makes Malaysia WhatsApp Number Data the organization unique in the market and allows it to attract and retain the best talent. But don’t be fooled if you think that the EVP is only related to the salary package. This is just a part of one of its 5 components, which are: rewards Rewards include salary, but also the compensation system, raises and promotions as well as fairness and justice. Opportunities/Benefits Here are included the perks given to employees, such as insurance, vacations, extra leave, flexibility of hours or workplace, for example.

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    Recruitment Marketing a Part of Employer Branding

    Career A career includes possibilities for development and progression over time, as well as on-the-job training, assessment and feedback, among others. Desktop The work environment is evaluated by issues such as recognition, autonomy, responsibilities and balance between work and personal life. Organization This includes factors internal to the organization in terms of peers, leadership, alignment, and support. The Employee Value Proposition must be tailored to the company’s talent persona and continuously evaluated. If you want to know more ATB Directory about this topic. Read our article on building the EVP, where we present the trends for 2023. Employer-branding-5-concepts-03 Recruitment Marketing, a part of Employer Branding. The term Recruitment Marketing is translated by the combination of tools and strategies that an organization. Uses to interact and attract its candidates, in a phase prior to recruitment.

  • Marketplaces What They Are Benefits and How They Work

    Consumers are becoming more and more self-indulgent, preferring to do many of their purchases through the digital channel, for reasons of comfort and speed. Thus, brands must not only ensure an online presence through their website and social media, but also use the different online channels available to achieve greater reach. Marketplaces are an example of an online channel that brands should turn to. In this article, we help you understand what a marketplace is. What its benefits are, what types there are, how they work and how to choose the best ones to promote your products. What is a marketplace? A marketplace is an ecommerce platform with products from various brands, where different merchants. Offer their products for sale, thus bridging the gap between merchants and buyers.

    How Do Marketplaces Work

    Marketplaces can be global and allow sales all over the world or be only from certain countries and thus the sale is only limited to those countries. marketplaces-what-are-benefits-and-how-they-work-made2web-v02 Bear in mind that being present in a marketplace does not mean that you do not need or should have your own ecommerce. The objective of the marketplace is to be another sales channel for your products and not to replace your more Italy WhatsApp Number Data sustainable digital channel in the long term. With your own online store you can create a greater organic presence in search engines. What are the benefits of an online marketplace? Marketplaces bring benefits to merchants but also to users.

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    What Types of Marketplaces Are There

    More sales – as more users see your products, the opportunity to convert them into business is also greater; Charges for the store’s infrastructure – as the store is not exclusive to the brand, charges related to optimizations/changes are the responsibility of the marketplace itself; Testing of new products – you can test new products on the market through marketplaces to see if they have ATB Directory adherence or not; on the users’ side convenience – a marketplace allows the purchase of different products. From different brands and even, sometimes, from different categories. Of products on a single website; trust – if the brand is not known. The fact of being present in a marketplace offers trust and security to the user.

  • The Metaverse as an Entertainment and Advertising Strategy

    The metaverse in entertainment: virtual leisure The primary and most recognized application of the metaverse is undoubtedly entertainment. This technology has triggered a new and advanced way of playing online in immersive virtual environments. Games like Fortnite Creative, Second Life or Sansar promote social interaction and virtual reality in entertainment in depth. Roblox, one of the most popular platforms among young people, is not yet fully metaverse as it does not offer the same breadth of social interaction and virtual reality. Still, there are several B2C brands that have successfully developed marketing actions on Roblox, allowing them to attract and follow their younger consumers.

    The Metaverse in Entertainment

    Example wanted to promote simulation of real-life experiences, maintain skateboarding culture with its tricks and competitions between players, as well as the customization of virtual goods. vans-the-metaverse-as-entertainment-and-advertising-strategy-made2web Source: vans Through the metaverse, players interact in ways never before possible: they play with other people in real time and create immersive virtual communities. Some types Israel WhatsApp Number Data of applications are: Custom games : players create their own games and virtual worlds; Educational games: players participate in educational activities, in which they can learn and have fun at the same time; Work/Training Games: Participants learn professional skills in industries such as health, safety, and more. This technology has triggered a new and advanced way of playing online in immersive virtual environments.

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    The Metaverse in Advertising Design What Is Its Impact

    Coca-Cola is a good case of success in applying the metaverse to entertainment by designing and creating Pixel Point, an island in Fortnite Creative where users can interact with the brand through mini-games (The Castle, The Escape, The Race and The Tower). The brand also takes advantage of this platform to launch products. Its most recent product launched in the metaverse is called “Coca-Cola Zero Sugar Byte” and, in addition to being virtual, it is also a physical product already launched in several markets. coca-cola-ign-portugal-the-metaverse-as-entertainment-and-advertising-strategy-made2web Source: IGN Portugal Some of the most well-known ATB Directory platforms are: Fortnite Creations ; Second Life ; Sansar ; VRChat ; Rec Room . platforms-the-metaverse-as-entertainment-and-advertising-strategy-made2web The metaverse in advertising design: what is its impact? The metaverse has the potential to significantly change the advertising industry because it offers new solutions for creating and displaying ads , namely in realistic virtual worlds.

  • How to Use Artificial Intelligence on Your Website

    Web solutions , whether on websites or apps , evolve every day, based on trends marked by their innovation potential. In 2023, for example, we witnessed the first big “explosion” of artificial intelligence (AI) . It is unequivocal that this technology has made professionals and enthusiasts in the digital world research, read, talk and dream about it 24/7. Artificial Intelligence will probably be the most viral innovation of the last 20 years. We will explain to you about the new “intelligent” way of working your company’s web communication and how the incorporation of AI in your web projects (on websites, apps or others) is fundamental for your commercial success.

    Automatic Design Generation

    Artificial Intelligence drives the best Web Design strategies Web design has been one of the vehicles that contributes to increasing conversion and sales volume in companies with online businesses (especially in e-commerce ), especially when focusing on principles of interaction and personalization of web navigation. Artificial Intelligence leverages Iraq WhatsApp Number Data these principles, giving them even more strength. web-design-how-to-use-artificial-intelligence-in-your-made2web-website With advances in Artificial Intelligence (AI) technology it is now possible to use algorithms to generate unique and personalized designs for websites. This can be done by inputting certain design preferences and allowing the AI ​​to create a layout that best suits the user’s needs.

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    Artificial Intelligence Drives the Best Web Design Strategies

    There are several artificial intelligence (ai) solutions used to conceive custom website designs. Automatic design generation: through certain algorithms it is possible to generate website designs, taking into account factors such as content, target audience. User preferences. Personalization based on user behavior, through which it is possible to customize the appearance. Navigation of the website according to user actions, offering an individualized ATB Directory . Relevant experience; analysis of design trends : based on information about these trends. Website designs are created that are up-to-date and modern, thus increasing the attractiveness and effectiveness of the website. Automatic content generation: natural language algorithms (nlp) automatically generate content. Such as texts, images and videos, thus customizing. The content of the website, according to the needs of the user and the business.