Austria Business Directory

Category: Whatsapp Number List

This newly created independent URL will possibly

parameter url filter selection After selecting the color, a parameter URL is created Duplicate content can arise We speak of duplicate content when identical content is provided on different URLs. This causes major problems for search engines as the algorithms have to decide which URL is the most appropriate and should rank for the search query. Parameter URLs can now cause problems in this area. If there is a category page with t-shirts and it is filtered by size, for example, many pages will be created that do not differ much in terms of content. Likewise, the pages filtered by size can also be a duplicate of the regular category page. Another variant of how duplicate content can arise is in the order of the filters.

Depending on whether color or size

Was selected first, the URLs could then be. For Google these are different URLs, but the content is identical and therefore poses a potential duplicate content problem. Crawl budget is charged Every website has Israel WhatsApp Number Data a specific crawl budget. These are the resources that Google has reserved for your website. In simple terms: the number of pages visited by Googlebot. Small websites that have a manageable number of subpages usually don’t have to worry about the crawl budget. Larger shops, on the other hand, should keep this budget in mind. Let’s stick with the example of T-shirts. Assuming there are the following number of characteristics for the propertie

Possible combinations and therefore

Potential URLs. In the worst case, Google then uses the crawl budget on these filter URLs and not the actually important URLs of the page. Internal link juice is wasted Parameters create a large number USA WhatsApp Number List of new URLs. Which are also linked on every page. As a result, the internal link juice is distributed across many less relevant pages and is not bundled into the important category pages. Analysis of possible problems To find out whether your facet URLs are in the search engine index and whether they are causing you problems, you should analyze several things. Are parameter URLs in the Google index? The first place to check whether your facet URLs are indexed is Google Search itself. With the advanced Google search operators site: and inurl: you can quickly and easily check the indexing of specific URLs.

March 2, 2024
Filter and sort functions help your users find exactly

Google, right? Nope! If implemented poorly, such faceted navigation can have a negative impact on your SEO performance. In this blog post I’ll tell you what’s important. fly close-up What is Faceted Search? Filter and sort The faceted search (often also called faceted navigation) is a functionality usually built into online shops that allows you to narrow down a large selection of products using certain features (facets). Using filters and sorting, users can then navigate specifically to the products they want. For example, on a category page with numerous t-shirts, a search can narrow down the selection to the desired product by selecting properties for color and size. Typically, faceted navigation is positioned clearly above the product list or in the sidebar.

Facet color selection shirts Faceted navigation

Above the product list: Selecting two colors on a T-shirts category page However, faceted navigation is not only used in e-commerce in classic online shops, but also on websites in numerous Iraq WhatsApp Number Data other industries: Real estate portals (selection based on number of rooms, area, districts) Car portals (selection based on mileage, color, body shape, first registration) Travel websites (selection in terms of rating stars, accommodation types, hotel amenities, room amenities) What is filter navigation? The terms filter navigation and faceted search are often used synonymously. Strictly speaking, this is not correct because filter navigation is only part of the faceted search. In contrast to the faceted search, with filter navigation a selection can only be limited according to one criterion. Selecting the “Work Pants” filter in the.

Trousers main category Combination of

Filter and faceted navigation A combination of filters and faceted navigation can now be found in a large number of online shops. In this example, only one floor covering can be selected in the soccer shoes UK WhatsApp Number List category (filter). Several versions can be selected for size and color (facet). filter-facet combination Combination of filters and faceted search Potential SEO issues From a user perspective, a faceted search is ideal because you can quickly and easily click through to exactly the right products using the individual facets. However, this can cause serious SEO problems, which is usually due to the implementation of the search. Why? The facet selection often changes the URL because a corresponding parameter is added.

March 2, 2024
RDSAs are an example of the use of automation

Google Ads automation. Use the IF function for target groups The IF function for target groups is another special way to use RLSAs in your ad groups. This gives you the opportunity to incorporate advertising RDSAs are an messages for users of a specific remarketing list directly into your existing ads without aligning the entire campaign with RLSAs. It therefore represents a combination of the first two strategies described. The possible uses are limitless: For example, you can use discount promotions strategically for different user groups without having to create independent RLSA campaigns. The free SEO course from Seocracy Do you like this blog post.

If you want to regularly keep up with the

latest trends in online marketing, then subscribe to our newsletter now. At the beginning of the free subscription you will receive a daily email to get you fit in SEO – for 5 days. Over 83,000 subscribers Iran WhatsApp Number Data trust us. Click here for the registration form. To use the IF function for target groups, you must type a curly bracket when creating an ad in Google Ads Manager. Google will then show you the options that you can use for the IF function. Google Ads IF feature settings Settings for the Google Ads IF function Conclusion Hopefully this post has given you some ideas on how to use RLSAs within your Google Ads account. You can see the advantages and disadvantages in the following overview: Overview of the advantages and disadvantages of the various RLSA application options Overview of the advantages and disadvantages of the various.

RLSA application options If RLSAs are basically

New territory for you, here is my tip for getting started: First, create the remarketing lists and save them to “Watch” in existing campaigns. Once you have a feeling for how your search ads are performing, you Turkey WhatsApp Number List can go one step further and create independent campaigns for your target groups. You can use different URLs with your own web messages at the ad group level. If you currently have a discount campaign on your website with a loyalty discount for returning buyers, you can optimize your existing campaigns by quickly integrating this advertising message into your existing ads using an IF function. If you want to give up complete control and see how “Google AI” can help you, it’s worth thinking about using RDSA ad groups or campaigns.

March 2, 2024
Audience creation Screenshot from multiple

RLSAs stands out from the performance of the rest of the search campaigns. In this example of an online shop, the ROAS and the conversion rate of the RLSA ads have increased significantly. 2. New Audience creation search campaigns exclusively for returning visitors If you use your. RLSAs in a standalone campaign, the target group that sees your ads is already pre-qualified and you can take the risk of including broad match and broader, more generic keywords. Unlike the first variant of using RLSAs, you also have the following advantages: Performance can be evaluated at the keyword and search term level. You can use custom ads and landing pages for returning visitors. Individual use of Smart Bidding with your own ROAS/CPA goals.

The ability to use your own budgets for different

RLSAs. Tip: When doing this, you should not forget to deactivate the RLSAs for the other campaigns and, ideally, even exclude them. You do this by adding your RLSAs to all active campaigns or ad groups Indonesia WhatsApp Number Data with the same keywords and adding a bid adjustment of minus 100%. This will prevent your returning site visitors from seeing the same ads as new site visitors. In addition, you do not bid on the same target group in multiple campaigns, which otherwise makes the analysis no longer possible. Bid adjustment for target groups Bid adjustment for target groups 3. Create RDSA campaigns In addition to the standalone RLSA campaigns, there is the option of linking remarketing lists to a dynamic search ad campaign (DSA) and thus benefiting from the.

Google algorithm google calls this variant RDSA

You can find more ideas for automating your Google Ads campaigns here . RDSA campaigns have better conversion and click rates compared to DSA campaigns, but of course a significantly Thailand WhatsApp Number List smaller target group. When setting up. I recommend that you create a separate ad group for each remarketing list and select targeting for the entire website. In order to use RDSAs effectively. Your website should be well. Optimized (the better a website is optimized from an SEO/UX perspective, the better it will perform with Google Ads). Above all, all subpages should. Have relevant titles and the page content should be filled with detailed texts on the respective topic or product. Only then will the Google algorithm with RDSAs be able to select a correct target page that matches the user’s search query.

March 2, 2024
You may be wondering how or whether you can

Settings-target group-website visitors Audience creation in Google Ads Under this section you give a unique name for your target group list. This will later be displayed in the target. Group overview of your campaign. Here you define a specific requirement that. Your website visitor must meet in order to. Included in your remarketing list. For example, you can decide to only record website visitors who viewed two specific pages during their visit. As soon as you you may be have selected a rule in (2), you can enter the pages here that your website visitor must have been to in order to fulfill the requirement. You can choose whether you want to start with a completely empty list or fill your list with cookies from the last 30 days.

However this is only possible if the

Code snippet of your Google Ads (Remarketing) tag has also been active on your website for at least 30 days. Here you can set the validity period of your remarketing list. This gives you the opportunity to create India WhatsApp Number Data separate remarketing lists, for example a list for 30 days and a list for 90 days. The shorter it has been since you visited your website, the “fresher” your website is and the better your visitor can remember you. You can also add a description for your audience to differentiate it from other potentially similar audience lists. 4 strategies on how to use RLSAs correctly: Below I will show you four strategies that you can immediately apply to your existing campaigns.

Google search term First search result for

The search term “buy shoes” 1. Add RLSAs to existing search campaigns The easiest and quickest way to test whether you can benefit from RLSAs is to set all existing remarketing lists to “monitoring” in Taiwan WhatsApp Number List all of your ongoing search campaigns. In the first step, you can simply observe on a weekly basis whether the KPIs of the remarketing target groups stand out from the campaigns. In the next step. You can adjust your bids accordingly. So that your. Ads are seen. More often by people in this target group.

March 2, 2024
The user uses Google search again now to search

Because: If a user has already interacted with your site, the probability that they will buy a product from you is often higher than with a new site visitor. Example of increasing bids by 20% for returning visitors Example of increasing bids by 20% for returning visitors. Create remarketing lists correctly The user uses A remarketing list registers cookies from website visitors who have interacted with any or a selected part of your website. Users of your apps or people who have watched your YouTube videos can also be added to remarketing lists. The prerequisite for this is that the Google Ads tag or the Google Analytics tag is installed on your website. If you don’t use conversion tracking or remarketing yet, you need to add a code snippet to your website’s code. To do this, you can either generate the code snippet directly via your.

Google Ads account and insert it using the

Google Tag Manager, or you can use an existing Google Analytics account. You can find detailed instructions on how to do this on Google . You can then set up your remarketing lists directly via. Google Ads or import Hong Kong WhatsApp Number Data existing target group lists from your. Google Analytics account (if the two accounts are linked). To do this, go to Tools and (1) Settings -> (2) Shared Library -> (3) Audience Management in your Google Ads account . ) Overview of tools and settings in Google Ads Overview of tools and settings in Google Ads Tip: If, for example, you start with a completely new Google Ads advertising account, it is worth creating suitable target group lists early on and storing them in “monitoring” settings in your campaigns right from the start.

This makes it easy for you to further

Optimize the performance of your campaigns by making bid adjustments to the stored RLSAs. Once you have reached the target group management, you can click on the blue plus symbol to get to a new view. Here you have to choose what type of audience lists you want to create. Audience Switzerland WhatsApp Number List management in Google Ads Audience management in Google Ads The prerequisite for using a remarketing list is that it contains at least 1,000 cookies from users. Once you have selected the type of target group list. You need to define which requirements, for example. Your website visitors must meet in order. To be included in your target group list. You can create audience lists for YouTube video viewers, app users, or website visitors.

March 2, 2024
In the example above I would never delete

However, this should be decided on a case-by-case basis and depends heavily on your domain and the previous content. Unfortunately, backlinks that point to deleted URLs and thus 404 or 410 URLs no longer help you with the ranking. Many people are afraid to delete URLs at all because there are still links pointing to them. Funnily enough, in practice it is the case that every. URL that has a (natural) backlink is either of good quality or the topic is such that. It can be revised and does not have to be deleted.Creating and activating RLSAs is a useful measure to further optimize the performance of your SEA campaigns. It doesn’t matter whether the goal is increased e-commerce sales or lead generation.

In this article I will explain to you how

To create RLSAs correctly and show you 4 ways to strategically integrate RLSAs within your Google Ads account. Remarketing lists are the technical requirement for remarketing on Google Ads Remarketing Greece WhatsApp Number Data lists are the technical requirement for remarketing on Google Ads. Example of the use of RLSAs Remarketing Lists for Search Ads (RLSA) is a. Google Ads feature introduced in 2013 that allows you to target your. Google search campaigns based on whether a potential customer has previously visited your website (or app). The use of RLSAs is often confused with brand campaigns, in which the company name is specifically used as a keyword.

Because while the user is usually very far

Down the funnel when searching for. A brand and the purchase decision has already been made. You can increase the performance of your generic search campaigns by using RLSAs: RLSAs are very easy to use and Spain WhatsApp Number List have the potential to do so in a very short time Improve the quality of your campaigns. Man using tablet while shopping online Man using tablet while shopping online Let’s assume you are responsible for marketing an online shop that sells a variety of cosmetic products – from facial care to perfume, several hundred brands, as well as an interesting blog with tips and inspiration. The visitors to your website are as diverse as your products. For example, a user is looking for facial care tips and lands on an article from your blog. Another user has already purchased a hair care product in your shop.

March 2, 2024
If you delete an article about plum jam then you

You can now forward the article using a 301 redirect instead of just deleting it. In this way, no link power from external backlinks, for example, is lost. However, it is important that the URL really fits thematically. There’s a simple rule here. If a user clicked on the old link. In a forum and then landed on the new. URL – would they still be satisfied with the content. Or would the topic be related but not what he is looking for. Google doesn’t like it when off-topic. URLs are merged using redirects just to save link power. By the way, this also answers the question: “Should I redirect deleted URLs to the homepage via 301?” No, except on the homepage the user finds what was previously on the corresponding subpage.

Unfortunately some SEOs still do this incorrectly

See if it’s worth revising the URL. You’ll be surprised how often this happens. Some URLs would be great in terms of topics. But are simply not implemented correctly. Or the information on this topic Germany WhatsApp Number Data is out of date. It is also very often the case that the URLs are a few years old and the competition has now added better content and you have therefore lost in the ranking. Here you can add a “Ü” to your list and leave the URL indexed for now. I would then revise it, tending to publish a new URL and redirect the old one to the new one. Then Google will understand more quickly. That the content has been updated. If 1 and 2 do not apply, then delete the URL. Don’t you have any traffic? The quality of the content is poor.

There is no URL to redirect to

And a revision isn’t worth it? Then delete the URL. It’s best to use the status code 410 (Gone), this tells Google that the content has finally disappeared and will not possibly reappear like with 404. But 404 is fine too. Recommended deletion strategies Create a backup of your content. Better safe Singapore WhatsApp Number List than sorry. If all else fails, you should be able to restore the content. If you are not an SEO professional: Hire a professional to handle the process and get advice. Even though content deletion can achieve a lot, it can also cause a lot of damage if done incorrectly. Be sure to delete content independently of other SEO measures. If the rankings plummet, you won’t know whether it was due to the deletion or another measure. If you need to delete a lot of content, do it in several steps. Delete the first batch first, then wait a few weeks to see how the rankings develop.

March 2, 2024
What about archive content If you work at a

Gary Illyes from Google has pretty clear answers: You shouldn’t delete archive content like this. Very few major news websites delete their old articles. They’re not necessarily of poor quality, just old. Personally, I would leave them online too. Google’s opinion At Google, the majority of people are of the opinion that you shouldn’t delete content, but rather revise and improve it. Of course, you have to look at this from the perspective of Google employees: In principle, you can make a lot of mistakes by deleting content on a massive scale, so as a Google employee I would advise against it. Literally, John Müller once said in a webmaster hangout: “Improving it [the content] means that the rankings can only go up, whereas by removing it, can cause loss of rankings instead of the gains that some people think content removals will do.

You can find a great article on the topic on

Search Engine Journal (in English). How & Why You Must Improve or Remove Your Old Content . It contains Google’s various statements over the years and why author Danny Goodwin (editor-in-chief of France WhatsApp Number Data Search Engine Journal) still deletes its content. I completely agree with Danny. Additional tip for shop operators If you own an online shop, you should also check product URLs. Do you have products that don’t rank well and that no one buys? If the answer is yes, then seriously consider whether you want to remove it from the range. Every “offline shop” takes poorly selling products off the shelves – unfortunately, in online shops I sometimes see a tendency to say “It won’t cost anything if you keep it in the range.

I would also take a strict look at whether

All the products actually still make sense. Delete content Here is a slightly older graphic from 2018. At that time, we deleted 25% of the content in a project and were able to significantly increase traffic Mexico WhatsApp Number List within a few weeks. What do you do with URLs that are scheduled for deletion? Actually deleting a URL using a 404 or 410 status code should always be the last resort. There are other things you can do. See if you have a similar URL that performs well and covers the same topic. Then forward via 301. This is super easy to do with a site query. Enter “ Site:Deinedomain.de Keyword ” into Google and you will be shown the most relevant URLs for the corresponding keyword on your own domain.

March 2, 2024
In the following I will assume that you don’t have

First, you need a list of your URLs – ideally in a table with data from Search Console and Google Analytics. The Screaming Frog is ideal for this . With the Screaming Frog you can crawl your entire website like Google, and you can also easily display the click data via Analytics and the Search Console using the API. You’ll find out how to do this in this video. I think it’s important that you have a list of URLs with the data from Search Console and Analytics. Then you go to the analysis. Do you want to get fit in online marketing. With our newsletter you will automatically receive the latest Seocracy articles directly in your inbox! Subscribe now Personally. I base the analysis on two factors: The “hard facts. Here I look at the click numbers.

You’ll be amazed at how many of your

URLs haven’t received a single Google visitor in three months. I then look at the impressions and see if I can tweak the alignment/keywords to steer the URL in a different direction. Sometimes you Denmark WhatsApp Number Data have rankings for keywords that have not yet been focused on and you can get a lot out of them by making a slight adjustment to the title description. If you have other onsite metrics (such as length of stay, if you measure it more precisely than usual using event tracking) or other hard quality metrics, then you can use those too. However, the picture is often clear: the URL has no relevant rankings, the traffic is non-existent and you are far from a well-performing URL.

If you have an extremely large number of

URLs – hundreds of thousands or even millions. Then you need to find additional factors that show you whether the URL is really “worthy of deletion” or not. The “soft factors” : If there are small amounts of URLs, you now go to the URL and take Malaysia WhatsApp Number List an honest look at it – is it a high-quality URL or not? In 9 out of 10 cases it isn’t and Googlebot rightly didn’t send you any traffic. Very often it is the case that the content was either never really good or is out of date. Another exception that you should be aware of is highly seasonal content. An article on the topic of “Halloween decorations” is only interesting for a few weeks a year. But even though it probably doesn’t generate any traffic from January to March, you shouldn’t delete it straight away.

March 2, 2024
But the fact is that very few contents have what

Many SEOs are afraid that internal linking could cause problems or that the ranking could fundamentally go downhill. This is almost never the case when deleting content. Changing the URL and/or page but the fact is structure is problematic and you should never approach it lightly. Every domain usually copes very well with deleting individual content. The hope that the ranking for the 850 URLs could still come. This can be the case if the content is still new – and then I would not recommend such a deletion. For content that is several years old and performs poorly, I would say: You can wait a long time, these rankings usually don’t come back.

The fear that even the top-performing

URLs will no longer rank. That does not happen. I’ve never seen the top performers suddenly drop in the rankings after a generous deletion. Who should delete content? In principle, anyone can do the practice, but Canada WhatsApp Number Data some types of websites are particularly suitable. Older websites, and especially websites that produced content before 2010. Let’s be honest: Back then, the standards for online content were different than they are today. Domains with editorial content. Domains that have a particularly large number of. URLs with no traffic. Domains that continually lose visibility. Who shouldn’t delete content? Young websites that are less than a year old. Websites that have little overall content. Websites that are relaunching. In principle, you can delete some content during a relaunch.

However I would not carry out a major

Deletion at the same time as a relaunch . You can do this before or after. Too many changes at once can confuse Googlebot, and Japan WhatsApp Number List this definitely includes large-scale deleted content combined with a new design. You should especially leave the URL structure of the existing articles alone if you are deleting them on a large scale. Basically, these days you need a really, really good reason to touch your URL structure. I would at least be careful if the deletion didn’t work like a thinning out, but instead you deleted, for example, 4 out of 5 subject areas on your website. But that has to be decided on a case-by-case basis. Simple How-To: How to delete content What content should you delete? How exactly you identify the content that should be deleted depends particularly on the amount of content you have to examine. Bild.de has to act differently than a small blog with a few hundred articles.

March 2, 2024
The more top content the better the ranking

A domain X consists largely of editorial content and has a total of 1,000 articles. Of these 1,000 articles, 5 articles are real traffic generators and produce 80% of organic traffic. Another 145 articles produce the remaining 19% of traffic. The remaining 850 articles collectively do not even provide 1% of the traffic. The total traffic is 50,000 visitors per month. In Google’s eyes, the picture is mixed: Domain 5 does have really excellent URLs that perform extremely well and offer added value for the user. Google definitely wants these 5 unicorn URLs high up in the SERPs. However, in addition to 145 mediocre content, there are also 850 “toad URLs” with rather poor content.

What would you as Google do if you saw a

Completely new URL from this domain? What is the probability that the new URL will be a unicorn and not a toad? You can calculate this: It’s 0.5%. Only every two hundredth item is a piece of cake. What happens USA WhatsApp Number Data if you delete content? What is obvious about your domain X? That’s right, delete content! You should delete the 850 articles that make up less than 1% of the traffic. In purely mathematical terms, you would have 500 fewer visitors per month (1% of the traffic of 50,000) because you will miss the traffic from the toad URLs in the future. In practice, however, the opposite is the case: It is not uncommon for your total traffic to increase by meaning you suddenly have visitors per month.

My experience shows that a increase in

Traffic is not uncommon, but rather the rule. Specifically, the following happens: Of course, you will lose the rankings for your 850 articles. But there were hardly any rankings anyway. At the Italy WhatsApp Number List same time – usually after a few weeks – the rankings for your remaining URLs increase. With the remaining URLs you will rank for more keywords and you will generally rank higher. By the way, your internal linking is also better because you distribute your link juice over fewer URLs. Unfounded fears when deleting content Many SEOs and webmasters still often don’t dare to take this step to delete content. Why not? The content cost money. That’s right, but it doesn’t help – and it does you more harm than good. When I think about how much content we have produced so far and how much of it is still current, it’s really frightening.

March 2, 2024