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Measuring the ROI ( Return On Investment ) of a stock allows you to know how much your company is profiting (or not) with that strategy. Today we are going to address the ROI of an email marketing strategy . Email continues to be a privileged channel for communicating and establishing trusting. Relationships between companies and their clients or potential consumers. If on the one hand there are more and more. Emails being without being read (emails that with spam for example), there. Is also a high success rate when an email is well, because every day. We consume emails and we are used to to open them. How can we use ROI in email marketing? We know that email marketing is a strategy with a great return potential, it is now important to know how to measure it.
The formula used is quite simple and effective: ROI = (total revenue earned through email marketing – campaign expenses/campaign expenses x 100). Let’s create an example context: For the rest of this article, we’re going to ask you to imagine yourself as a marketing manager for a clinic that offers a wide range of cosmetic procedures. You want to communicate a specific treatment to increase your sales. You know that each treatment costs your UK Phone Number Data customer €250 and gives you a net margin of €100. Based on a study of the most read posts on his blog, his Marketing team suggested that the best way to stimulate the interest of potential customers ( Buyer Personas ) in this treatment is to create and share an Ebook with the information compiled. blog-posts-to-ebook Its purpose is for Ebook readers (potential clients of the treatment) to make an appointment for the said procedure.
To book an appointment, readers simply click on a call-to-action on one or several pages of the ebook. Taking them to a form on your website. Internally, you know that you had to invest €750, an amount easily attributable. To visible tasks, more difficult to invisible ones. It arrived at this concrete. Value (it could be another higher or lower) because it was able to include all the visible ATB Directory . Invisible elements that contemplate the execution of this material. Relevant content survey of blog posts; adaptation of the. Chosen content to an ebook format; graphic design, image selection and ebook editing. Link building for website form; multi-device review (desktop, tablet and mobile) and completion of the ebook.