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  • The New Google Update Everything You Need to Know

    The revolutionary character of the most recent update to Google’s algorithm, which influences the SEO of your website , came from the words of the vice president of the Search area, Pandu Nayak: ” BERT is the most important update of the last 5 years ” . . The new model can better understand the particularities of languages, including Portuguese. Now, the search engine does not just analyze the terms word by word, but also considers the context of the phrase itself. With this, Google revealed that 1 in 10 pages of results will be impacted.

    What Is the Main Purpose of This Update

    The research giant introduced, in open source , a pre-training technique for. Processing natural language based on neural networks, that is, with a focu.S on the neurolinguistics of research. The generated models allowed analyzing. A sentence as a whole and not just as a combination of single words, ignoring some terms or linking words. If you are familiar Switzerland Phone Number Data with the importance of SEO and follow the news, you must be wondering about the future of the RankBrain algorithm – which at the time, in 2015, had already started its path to understanding human language. This will not be replaced. In fact, the two algorithms complement each other . RankBrain and BERT: the algorithms that will work together RankBrain was the first system based on Artificial Intelligence (AI) and Machine Learning (ML).

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    Examples of Results with The BERT Model

    It sounds incredible, but according to the vice president of Google Search himself, 15% of the billions of searches. Done every day are new to the company – therefore, to the algorithms as well. BERT thus complements RankBrain, functioning as an additional method to better understand content and people . If necessary, they can act together, in the same way that it already happens with the spelling. Correctors in the search bar or the ability that google has to identify the synonyms of a word. Once the disclamer is done , let’s explore. The examples and see in practice what changes with bert. Bert-update-google-made2web examples of results with the ATB Directory BERT model There are many meanings for a single word. The human being is able to understand the meaning through the context and distinguish between a bank (where we sit) and a bank (where he deposits his company’s profits).

  • 5 Advantages of Having Your E-Commerce Website with Shopify

    E-commerce is booming and the best brands already know this. Creating an e-commerce website is becoming easier and there are already numerous platforms available for this purpose. In this article, we are going to show you the advantages of creating your online store using the Shopify platform. Main benefits of creating an E-commerce website The creation of an e-commerce website basically corresponds to the implementation of a virtual store. Did you know that 67% of Millennials would rather shop online than go to physical stores? (source: invesp) basically, the objective of this type of website is to. Allow the purchase and sale of products or services through an. Online store , which brings unequivocal benefits, both for companies and for consumers. Offer a faster and more comfortable shopping. Experience e-commerce websites are. Available 24 hours a day , all year round, eliminating the time constraints of physical stores.

    What Is Shopify and What Does It Consist of

    All the inconvenience related to travel, search for parking and queues in conventional stores disappears completely in online stores. This results in an incomparably faster and more comfortable experience for shoppers. website-ecommerce-24-hours-open Ensure private and more informed purchases In certain business areas, where privacy and anonymity are valued, remote service can be a positive point. On the other hand, online purchases allow for extensive prior comparative study. Buying on e-commerce websites makes it possible to shop privately Sweden Phone Number Data and research more calmly about the item or product you are looking for. This possibility to consult and compare prices and features results in more informed purchases, which pleases current consumers. Reduce investment in implementation No matter how complete your e-commerce website is, the costs involved will never be comparable to the amounts and bureaucracy that creating a physical sales space requires.

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    Collect and Analyze Real-Time Statistical Data

    You can allocate part of the amount you save to create an effective digital marketing strategy and get better results. The creation and maintenance of an online store can now be done in a simple and efficient way. If you choose the best solutions and partners on the market. Collect and analyze real-time statistical data in a physical store, it is practically impossible. To collect and analyze data for statistical treatment on visitors and customers in the space. Online trading platforms provide important statistical data on the sales process . The number of visits and ATB Directory the shopping cart abandonment rate, for example, are essential information to understand what needs to be improved to achieve better results and more sales.

  • What Is ROI in Digital Marketing and How Should It Be Measured

    ROI , Return On Investment , is a metric that allows you to assess the degree of success of Digital Marketing actions. Understanding what ROI represents and how it a good starting point. For improving your Digital Marketing Strategy. All the time and money in measuring the ROI must be seen by companies as a good investment, given the benefits that will result. When investing in Digital Marketing actions, how should you assess whether your actions in this area are truly bearing fruit? Do you measure results in terms of sales , website traffic or brand awareness generated? Knowing what a good ROI is and how best to measure it will ensure that your investments in Digital Marketing become more effective and achieve better results.

    How to Effectively Measure ROI

    What-is-roi-in-digital-marketing-and-how-should-it-be-measured-01 What is a good ROI? The goal of any investment in marketing is to profitably drive results and improve the business. An effective measurement of ROI aims precisely at assessing the return on investments made to validate how much of that monetary investment was effectively translated into profit. This is the only way we can see if this action was profitable. The results of this Spain Phone Number Data measurement will allow you to identify the actions that resulted in profit, those that brought losses and those that had no effect. Could a 200% ROI represent a bad result? Yes and no. It will depend on the initial objective and whether or not it was. When measuring the ROI of a marketing action, it is intended that the result is always positive.

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    Generate Interaction with a View to Conversion

    In terms of roi, there are channels that are for success from the outset. Of which we highlight email marketing . Others, despite being able. To achieve worse results in terms of roi, are indispensable links in the chain and seen. As necessary losses. Thus, side by side with a successful action in email marketing, there. May be, for example, a facebook campaign with less positive results. However, for a given case, one may not work without the other and both contribute to a good overall result. Here, the key idea must be to segment the ATB Directory channels in a way that is to their Buyer Personas . How to effectively measure ROI? To be effective in this measurement and obtain results in a timely manner, let’s forget the more traditional methods and leave algorithms and formulas full of variables aside.

  • The World Changed Who Just Joined Google

    With the state of emergency in the national territory, many companies have changed or are changing their daily practice to digital. The Ministry of Health was one of them! Thousands of people are already telecommuting and the digital channels , which were intended for institutional and commercial dissemination, have become a multifunctional destination, much more comprehensive and, above all, relevant for the continuity of business in the country . Suddenly, an entire nation has adopted Digital as the channel of choice for most of its social and professional behaviors. Therefore, more than ever, in order to exist, companies must be digital, because that is where we are all socializing, working and “surviving”.

    Promotion on Social Media

    Covid-19-ministry-of-health-no-google-ads the ministry of health has created. A portal on the most recent covid-19 pandemic and promotes it daily through. Paid google campaigns, to guarantee a top position. Vis-à-vis all other sources of information. Visit the covid-19 portal of the. Ministry of health at: https://covid19.Min-saude.Pt digital survival plan it is expected that in the coming months, the. Way companies invest in digital will be decisive for their business continuity. There are only two options: “die or win in combat”. Being already a super South Africa Phone Number Data competitive channel today, as it is one of the few where smaller companies can compete side by side with the best known ones, the digital resilience of companies will undoubtedly be the success factor.

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    Promotion Via Email Marketing

    It allows communicating different messages to different customer profiles. In a personalized way, closely monitoring the behavior of. Users who interact with emails. Watch the following video on how to get the most out. Of email with 10 simple tips promotion on social media promoting content. Via social media has become a digital marketing standard. On the one hand, social networks have substantially. Reduced the reach of organic posts, thus encouraging. All companies (even those with large communities) to promote all of their content. On the ATB Directory other hand, companies have recognized a very positive ROI in this type of paid actions. social media. One of the particularities that make social media promotion effective is the vast capacity for segmenting. The audience to whom the advertisements shown.

  • What Is the Impact of the Coronavirus and Covid-19 on Sales and Digital

    A new type of coronavirus was first identified in humans in late 2019 in China. COVID-19 (the disease it caused) spread rapidly on a global scale. The impact of the coronavirus was not limited to health issues, it also affected the economy and several other areas, such as Digital Marketing. In just over 3 months after the first report at the end of December 2019, the barrier of 300,000 infected worldwide was exceeded. Social isolation was implemented as one of the most effective weapons to stop the spread of COVID-19 and several measures were taken to guarantee it. In Portugal, and in the world, everything changed in the first months of 2020. Extraordinary times call for extraordinary measures In addition to hygiene recommendations, social isolation has proven to be efficient in controlling the spread of the coronavirus. Many companies closed their physical spaces and sent employees home.

    Impact of the Coronavirus on Digital Marketing

    Telework was imposed whenever possible and the daily lives of companies and the general population suffered a strong impact. Drastic and totally unexpected changes like these lead to changes in people’s behavior with consequences for Digital Marketing as well. In times of enormous uncertainty, the thirst for information about the new coronavirus and COVID-19 has profoundly changed the focus and search habits of consumers around the world. Impact of the coronavirus on Digital Marketing Globally, the impact of the coronavirus on the type Singapore Phone Number Data of searches carried out on the internet has led to major changes. Suddenly the focus of people’s attention has shifted and the online search for information. About covid-19 and everything related to it has increased significantly. 02-what-the-impact-of-coronavirus-and-of-covid-19-on-digital-marketingsource. Neil patel demand for reliable sources of information has skyrocketed. With searches in the media area growing by more than 30%.

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    Extraordinary Times Call for Extraordinary Measures

    There was also an increase in demand for topics related to health and food, but also on the financial impact. Of the coronavirus on the economy. The most visible impact, however, is on the opposite side: the drastic. Decrease in interest in almost everything that is not related to the covid-19 pandemic. Topics related to travel or real estate, which were booming at the time, dropped sharply in consumer interest. The decline in travel and tourism-related traffic declined by almost 50%. “Brands are losing money, traffic and conversions!” explains Neil Patel, about the impact of the coronavirus on Digital Marketing. At the E-commerce level, COVID-19 caused ATB Directory significant changes but totally variable depending on the type of products sold. Here, conversions increased explosively in foodstuffs and staples.

  • How to Generate Leads and Acquire Customers with Digital Marketing

    We could start this article as so many others have started: “The recipe for more leads and customers is a mix of Content Marketing and SEO, with Email Marketing Automation campaigns, Google Ads”, and so on. But we think that this should not be the starting point of our conversation. More important than the list of channels to choose from to generate leads and customers, we want to be able to raise awareness among CEOs, Marketing and Sales Directors, about Digital Marketing for B2B businesses. And we specifically mention B2B because we know that these are the companies that have shown the most resistance to this shift from traditional to digital.

    How Can You Generate Qualified Leads

    B2B companies, without any e-commerce activity, are increasing their business results through Digital Marketing actions! We then proceed with 3 key ideas that we invite you to retain: Generating qualified leads through Digital Marketing is a growing priority for Marketing managers, who have abandoned traditional channels in favor of highly segmented Saudi Phone Arabia Number Data and 100% measurable channels; Attracting new customers from Digital Marketing strategies is the preferred methodology of new CEOs, who, with less human, temporal and financial effort, obtain more sales from nourished, informed and qualified leads; The path of selling online is similar and simple when compared to the offline one . Customers come from leads, which in turn come from visitors, who were previously unknown to the company.

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    Why Should You Invest in a Digital Marketing Strategy

    The solution is to attract the right unknown people and move them through your company’s sales funnel. Why should you invest in a Digital Marketing strategy to increase the profitability of your business? Worldwide statistics have shown the same trend year after year: sales by B2B companies will depend more and more on digital media. Today we show you some interesting numbers. 96% of B2B consumers look for (and want to read) content written by ATB Directory opinion leaders; 47% need 3-5 pieces of content before being approached by sales teams. (Source: Demand Gen Report ) Does your company produce and publish educational, non-commercial content online about the impact of your business area on the market? Do you do it often? 88% of consumers research online before making a purchase decision.

  • Why Work on Seo During the Covid-19 Pandemic

    Working with SEO ( Search Engine Optimization) can be a real lifeline for companies in times of crisis and instability, as it is a super effective digital strategy to match consumer needs and companies’ products/services. As a result of the global COVID-19 pandemic , preventive quarantines were implemented in several countries. This led to significant changes in research and consumption habits. Everyone has their eyes set on online and companies that invest in SEO come out ahead. 6 Good reasons to work on SEO in times of crisis 1. This is the best time to launch an E-commerce website Widespread recommendations for social isolation have led many people to stay at home. Thus, the availability to browse the Internet has increased considerably and the online demand for products sold online has skyrocketed. If you have a business that doesn’t sell online, this is also the ideal time to create a website.

    The World Is Changing and It Won’t Be What It Used to Be

    Providing captivating content now and working on SEO , you will be putting your company in front of thousands of users already available online to learn more about your products/services. It will build the foundations of your digital success. When everything returns to normal, consumers will already be used to your brand and will tend to maintain their interest in it. This-is-the-best-time-to-launch-an-e-commerce-website 2. SEM can generate Russia Phone Number Data liquidity in times of crisis As we have seen, online shopping is experiencing massive growth because fears of contagion from the Coronavirus make people feel safer by ordering items and receiving them comfortably at home. In times of instability, Search Engine Marketing (a strategy that includes SEO – organic results on Google and SEA – paid results on Google) is one of the best allies to generate online sales! As? We explain: In Google results, the best positioned pages are the most viewed.

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    The Consumption of Products and Services Tends to Remain

    People look for special empathy when they search As we mentioned earlier, a pandemic crisis such as COVID-19 profoundly affects the behavior, interests and searches that people conduct online. This means that we must adjust our content to a narrative that mentions the current state of the market, creating a special sense of empathy on the user’s side. It is important for companies to communicate current data in order to respond effectively, giving people exactly ATB Directory what they are looking for. The nature of Search Engine Marketing (SEM) strategy lies in the ability to adapt the best organic and paid tactics to the different current “pains” that affect consumers.

  • 5 Advantages of hiring an External Digital Marketing Department

    In global terms, companies have increasingly sought Digital Marketing strategies that boost their business locally and/or across borders, with a notable consistency of good results and high analytical capacity. This trend has particularly increased during the COVID-19 pandemic situation. To implement actions in this area, the national business fabric, especially SMEs, hire agencies specialized in Digital Marketing. But with the increase in their investments in the online channel, they often consider setting up an internal department. What will be the most advantageous option? Hire a Digital Marketing Agency or create an Internal Digital Marketing Department? This will be a decisive decision for the sustained growth of the companies.

    Hire a Digital Marketing Agency

    In the case of Digital Marketing, this applies above all to companies that already have a Marketing and Communications department, and which consequently welcome the internalization of all Digital Marketing strategies, to make greater use of know-how. how internal. At the outset, it is an option that makes sense and that can produce the following added value , from the point of view of human resources management, as shown in the following Qatar Phone Number Data image: 5-advantages-of-hiring-an-external-marketing-department-choice-internalize-digital-marketing-or-opt-for-outsourcing Thus, among several added values, we highlight: Increased HR skills – employees expand their knowledge of Marketing and Communication, now optimized for the digital area, on which they can learn new practices; Increased flexibility in HR activities – employees increase the scope of their professional activities, making their work more flexible and profitable for the company.

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    5 Advantages of having an External Marketing Department

    The potential increase in HR motivation and job satisfaction – As they are challenged to expand their skills in similar areas and support the company’s new challenges and objectives, it is expected that employees will show higher levels of motivation and satisfaction. But upon arrival, it is not fair to conclude that this is a good option in terms of business , due to several factors, the financial factor being the one that weighs the most (for decision-makers). There is effectively an increase in direct and indirect costs with the internal increase of functions, since: Salary costs; Training costs; Tax expenses; Costs with jobs, with the acquisition of equipment and ATB Directory software; Between others. 5-advantages-of-hiring-an-external-marketing-department-choice-to-internalize-digital-marketing-or-opt-for-outsourcing-costs On the opposite side, we have a solution that appeals to more and more businessmen – Digital Marketing Outsourcing , through the contracting of this type of specialized services to Digital Marketing Agencies.

  • Paid Social Media Guide Should I invest in Paid Campaigns

    Investing in Paid Campaigns on Social Media allows, in general, to increase the brand awareness of your brand by reaching a large number of potential customers. Furthermore, it can help boost your goals – more sales, more customers, more trust in the brand. This type of strategy basically consists of presenting your ads on the Social Networks where your target audience is located. Since each Social Media platform has its own characteristics, it is important to carefully choose those that best suit your business and your brand identity. Assuming a strong and consistent presence on digital has become almost mandatory for companies and investing in Paid Campaigns is increasingly the way forward, especially after platforms like Facebook have reduced the organic reach of company page publications.

    Which Social Networks Should I Bet on

    Nowadays, if you don’t have a large community on your Social Networks, your organic publications will not be visible to almost anyone. So, if you want to stand out, you will have to invest in Paid Campaigns. Facebook continues to be the Social Media platform preferred by the Portuguese. Among Social Network users in Portugal, 95.3% have a Facebook account. Source: Marktest 2019 4 reasons to bet on paid campaigns on Social Media 1. Achieve your Poland Phone Number Data goals An investment in Paid Campaigns on Social Networks must be based on your objectives, only then will you know if your investment is bringing a return. Your Campaign objectives may be, for example: Increased brand awareness; % Community Increase; % Sales Increase; % Increase in Contacts.

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    What Are the Goals You Want to Achieve

    In addition, your competition most likely does the same, so you shouldn’t be left behind! 3. Reach your buyer persona the more specific your campaigns are segmented. The better your ads will be positioned, I.E., you will have a greater. Guarantee that you are reaching the right target audience. A bet on paid campaigns on social networks will allow you to target content. To your buyer persona, which will result in more goals achieved. 4. Get good value for money Social Media campaigns are, as a rule, very cheap, that is, the amount paid to reach a user is ATB Directory very low and therefore you can reach your target audience with a reduced investment. Should-invest-in-paid-campaigns-on-social-media-which-and-why. Paid campaigns – an extension of organic social media over the last few years, there. Has been a significant decrease in the reach. Of brands’ organic publications, largely due to changes in platform algorithms.

  • Content Marketing Guide What is Content Marketing

    Content Marketing or Content Marketing is the production of content in an orchestrated way that allows you to reach your audience through communication. It involves strategizing, creating, planning, distributing and sharing content, delivering your message effectively. Content marketing should always be a medium-long term strategy, with the aim of. Strengthening the relationship with your leads or customers. Through good quality content. Content development can help companies create or improve brand awareness , captivate. New customers, retain current ones or boost sales. Content-marketing-guide-what-is-content-marketing-04 content marketing objectives. The objectives that content marketing allows to achieve can be divided into. Two large groups: those that cannot be quantified and those that can be easily measured.

    Optimize Paid Campaigns

    Measurable: Increase brand credibility and awareness Working on Content Marketing over time will help your brand to become increasingly credible and reliable in the eyes of your buyer personas. This is how you build respect and admiration in every business. Provide a good experience The content must always according to the needs and interests of the user. Thus, one of its objectives is to offer a pleasant experience, in any digital medium and Philippines Phone Number Data in any format (web pages, campaigns, social media posts, videos or other). Measurable: Optimize position in search engines (SEO) Working on Search Engine Optimization will allow, in the long run, to achieve a better organic positioning of your brand in search engine results. increase conversion Depending on your goals, Content Marketing can be the key to improving your conversion rate.

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    Fundamental Principle of Content Marketing

    Improve engagement on social media also on social networks is the content that captivates and keeps. Your audience interested, being essential to achieve greater interaction with your publications. Optimize paid campaigns all types of paid campaigns (google, social networks, email marketing or sms) can. Through content optimization, improving copy and/or design. Fundamental Principle of Content Marketing The purpose of a good Content ATB Directory Marketing Strategy is to achieve the proposed objectives, of course. For this, there is a fundamental principle that should never: In Content Production, the focus should always be your Buyer Persona (and not your brand). It’s important to be able to identify your Buyer Persona’s main pain points . That is, what are your concerns and what problems are you trying to solve? Based on this, the content should help address these issues.

  • Social Media Guide Why Should I Work on My Company’s Social Media

    Currently, the vast majority of companies already understand the power and benefits of working with Social Networks in a dynamic way. It is through effective and regular communication that objectives are achieved. Today, those who take the lead are the brands that best use these powerful tools in their favor. We live in the era of Social Networks through which all communication passes. Companies without any presence on these platforms are almost as if they don’t exist. Why is it important to work on Social Media? An active presence on Social Media platforms allows for regular communication with your target audience. On the other hand, working with Social Networks enables a simpler and faster interaction with the public, making it easier to understand and win them over. cta-download-guide-social-networks What are the benefits for companies? Social Networks are effective means of communicating, establishing relationships with customers and captivating new audiences.

    What Are the Benefits for Companies

    Working Social Networks through a well-defined strategy brings clear advantages for most companies. In general, good management of Social Media: Allows you to expand your online presence (free or paid); Allows you to increase brand awareness; Enables the construction of authority or recognition as experts in a certain area; It helps to get to know the public, identifying new needs that may result in new business areas or the development of new Oman Phone Number Data products. social-networks-guide-why-should-I-work-on-my-company-social-networks-02 What are the main Social Networks in Portugal and what are their differences? To work with Social Media effectively and know how to choose the most suitable platforms, it is essential to understand the main differences between them: Linkedin – It is a professional Social Network, with a more corporate sense. It is very focused on networking and monitoring news in our area of ​​expertise.

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    What Are the Main Social Networks in Portugal

    It is ideal for educating the public and creating authority, thus helping to assert ourselves as experts. Instagram – it is a good platform to relate to the public and increase their likeability. Towards the brand, showing the more informal side. Of the company. Instagram favors truer, real-time content, content that your audience. Can identify with and understand that they can interact with your business. At other levels. Facebook – it is also a good platform to build relationships, but it is more. Focused on publicizing the brand and communicating with the public. It falls ATB Directory somewhere between Instagram and Linkedin in terms of the formality of its content. On this platform, it is possible to deepen the information transmitted, through more elaborate content than on Instagram, to educate the public Youtube – This Social Network is more focused on entertainment and is the 2nd most used “search engine”.

  • Google Shopping News You Can Sell for Free on Google

    Until now, all the results presented in the Shopping tab came from paid campaigns – Google Ads shopping. According to the latest news from Google, the results on this page now also contain organic results. That is, it will continue to be possible to promote paid campaigns, but it opens up the possibility of selling for free on the Google shopping platform. product-listing In the midst of the COVID-19 pandemic, this is very good news for e-commerce . With the forced closure of many physical stores, online commerce experienced explosive growth in the first few months of 2020, emerging as an alternative for merchants. In doing so, we hope to give businesses a measure of relief and lay the groundwork for a healthier business ecosystem for the future.

    What Are the Benefits for the User

    Bill Ready, President of Commerce at Google When will this news be available? This novelty was announced on the 21st of April and it was communicated that it would be implemented later this month for the United States and by the end of the year for the other countries, which means that we still don’t know when it will be launched in Portugal. On the 24th, there were already searches in the United States where you could see organic and paid results New Zealand Phone Number Data on Google Shopping. What could this change mean for your online store? With this change, the Shopping tab now shows paid results – at the top and bottom of the page and organic results among the paid results.

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    Streamlined Google Shopping Integration with Other E-Commerce

    In both cases, this means that the products are more prominent on Google, increasing visits to product pages and enabling an increase in online sales. What are the benefits for the user? The user also benefits from this new product listing. For those looking for items to buy, the diversity on offer will be incomparably greater. More stores and more products will appear as a result of your searches, which will certainly allow you to find the product you are looking for more quickly. Streamlined Google Shopping integration with other e-commerce platforms ATB Directory Google announced improvements in the integration of information with platforms such as Shopify, WooCommerce and BigCommerce, in order to improve the management of inventories and products.