Austria Business Directory

Tag: Cell phone Number Data

  • Content Marketing Guide 16 Types of Content for Your Content Marketing

    Rate this post

    Understanding the purpose of the digital content we are going to create is the foundation of any Content Marketing Strategy. Each piece of content must respond to the pain points of the buyer persona, but also adapt to the different stages of the buyer’s journey and what they are looking for at that moment. In the matrix below, we divide the quadrants according to the Buying Journey phase (X axis) and the user’s Emotional Behavior (Y axis). In this way, it may be easier to understand what type of content you should develop according to your objective. infographic-01-1 Click on the matrix and save it for later reference! 1. Podcast Creating a Podcast consists of delivering content in audio format, which can be listened to at any time. It’s a good alternative for brands that realize that their target doesn’t have time to read written content.

    Testimonials and Reviews

    This format can serve to create content from scratch or to requalify existing written content, presenting it to the persona in another way. 2. Testimonials and Reviews This form of content starts directly from the audience’s opinion about your brand, helping to build or reinforce social proof . Testimonials and Reviews help clarify what sets your brand apart from the rest and can inspire potential customers with the experience of other users who already Denmark Phone Number Data know your products or services. You can present them using a scoring scale, where various parameters are rated, a free written testimonial or illustrate them with videos. Winsig Testimonial Video (Made2Web customer) 3. Chatbot Chatbots allow you to automate actions and communicate in real time with the user, using Artificial Intelligence to create instant messages. They are a strong trend in Digital Marketing and offer many advantages to companies’ communication.

    Phone Number List

    Do You Already Know What Content You Have to Develop

    The main thing is that you can be available 24 hours a day, 7 days a week! 4. Videos did you know that video content is so popular that it is 40x more likely to be shared. On social media than other formats? (source: hubspot) video is an. Excellent format to retain user attention, reduce bounce rate , increase page. Time and promote interaction on digital platforms. Although it may represent a higher investment than other types of content, video is a. Versatile format, which ultimately makes it profitable. With a video, you can also decline to other types of ATB Directory content, such as images. Quotes with excerpts from the video, transcription for a blog article. Among others. 5. Quizzes / Simulators / Calculators These are yet another good example of content that retains attention and adds value to users.

  • Paid Social Media Guide Creating an Instagram Campaign

    Rate this post

    Did you know that, in Portugal, 61% of Internet users have an Instagram account? Source: 4GNews advertise on instagram Instagram has seen strong growth over the last few years in Portugal. The origin of this success may be the fact of betting on more visual and instantaneous content, content created on the spot, without major editions, but also in different formats (Image, Carousel, Video, Stories…). Creating an Instagram Campaign is a relatively simple process and can be easily adapted both to your needs and your expertise in Social Media. The two ways to advertise on Instagram are: Through Facebook Business Manager Business Manager (or Ads Manager) is a platform that is available via the computer.

    Create an Ad Through the Instagram App

    This option presents a lesser diversity of resources compared to Business Manager. 00-paid-social-networks-guide-creating-a-campaign-on-instagram Create an ad through Business Manager Since they belong to the same company, the platform for creating Facebook and Instagram Campaigns is the same. The steps to do this have already been covered in this article on Creating Facebook Ads Campaigns . The difference is in the places where the advertisements are published. To create an ad on Instagram, you must choose this Social Network when the 4 possible publication locations appear: Facebook China Phone Number Data Instagram Messenger partners Screenshot 2020-06-24 at 16.07.57 Once Instagram is selected, you can then choose the places where you want the ad to appear: Feed Story Explorer Screenshot 2020-06-24 at 16.08.12 Create an ad through the Instagram App suggestion-blog-made2webNote: Ad creation is only available for professional accounts.

    Phone Number List

    Create an Ad Through Business Manager

    Click on the post you want to promote; 3. Below the image click where it says “promote”; promote 4. Choose one of. The 3 available ad objectives: visit profile where the user is directed to your profile when clicking on the ad. Visit website where the user is directed to your website when clicking on the ad. Send to direct message where the user is directed to instagram messages. Purpose 5. Select your audience. Here you ATB Directory must choose the targeting according to the people you want to reach. Who is your target audience? You can choose between two audience selection options. Automatic It’s Instagram that looks for people similar to the current followers of your page. Manual You define your own target through the following criteria: Location interests age and gender Court hearing 6. Set your ad budget and duration and click “Next”.

  • Content Marketing Guide 8 Means for Disseminating Digital Content

    Rate this post

    After the planning and creation stages , it’s time to promote and disseminate your digital content. Organically or through paid campaigns, there are many options for effectively spreading your content. In this article we share with you some of the means you can use. The Pareto Principle and Content Marketing At Made2Web, we always like to base. The Pareto Principle on this phase of the content marketing strategy. Does it sound weird? We explain. The Pareto Principle, also known as the 80/20 Rule, has application in numerous areas, from Economics to Digital Marketing. 08-means-for-dissemination-of-digital-contents-pareto-principle It essentially postulates that: 80% of the effects come from only 20% of the causes.

    Ways to Promote Your Content

    In other words: 20% of your effort should result in 80% of the results. How to get the most out of a Content? A common mistake is to spend a lot of time producing a certain content format and then not take full advantage of it. Applying the 80/20 Rule to content creation, its creation should consume only 20% of the time and the remaining 80% should be devoted to its dissemination. 08-means-for-dissemination-of-digital-contents-pareto-principle-applied-to-content-marketing suggestion-blog-made2web Shall we take a concrete Canada Phone Number Data example? One of the most popular types of digital content today is video. This format may seem expensive compared to others, but it is actually highly profitable, as long as it is properly used. The production of a business video (institutional, customer or employee testimonials, about a lecture, or with the description of your products or services) can have multiple subsequent applications.

    Phone Number List

    How to Get the Most Out of a Content

    There are several ways to make the most of your video content, such as: create short videos with. Excerpts from the original video; use quotes to. Create still images; transcribing the video to create content for a page or blog article; Produce ATB Directory images with the best moments. Ways to Promote Your Content With the Pareto Principle in mind, we move on to choosing the means to spread your messages. The dissemination of content must be done through different channels, in order to reach the target audience on several fronts.

  • Paid Social Media Guide Creating a LinkedIn Campaign

    Rate this post

    LinkedIn is not just another Social Network. It is a Professional Network, aimed at networking, which has a set of differentiating characteristics. For both users and companies, LinkedIn offers important advantages. It is a platform that, if properly exploited by companies, can help increase the number of leads and customers. LinkedIn is a community of professionals that already has 690 million users worldwide, of which 3 million are in Portugal. Source: LinkedIn Advantages of LinkedIn paid-social-networks-guide-5-creating-a-linkedin-campaign for users In general, LinkedIn is a Professional Network that allows its users to: Establish professional contacts; Be aware of the news in your area of ​​expertise; Search for new job opportunities; Share and read news or publications related to your professional activity; Participate in debate and discussion groups. for the brands This Network allows you to increase your brand’s reach and awareness.

    Targeting Options in LinkedIn Ads

    Some of the benefits of LinkedIn to streamline and expand business are: Generate brand awareness; Promote products and services; Increase the number of prospects, leads and customers; Drive organic traffic to your website/blog. To help leverage each of these benefits, you can use the implementation of campaigns. Advertise on Linkedin First of all, you should explore this Network’s Ad Creation Platform: LinkedIn Campaign Manager. Resources Cambodia Phone Number Data associated with Marketing Solutions are grouped on this independent Platform, where you can create and manage your Paid Campaigns. To get started, just click on “Create Campaign”. The LinkedIn Ads Platform may seem intimidating, but it is very intuitive and guides the user through the necessary steps. After the basic settings (associating the profile and selecting the payment method) everything is ready to start creating your Campaign. The first step in creating LinkedIn Campaigns is one of the most important: defining the objective.

    Phone Number List

    Choose the Campaign Objective

    To do this, you must answer the question: What do you want to achieve with your ad? 1. Choose the Campaign Objective Taking into account the stage of the Purchase Journey in which you want to reach your Buyer Persona, LinkedIn offers you 3 possibilities to define your objective with the Campaign: Knowledge If you are looking to generate brand awareness, reaching an audience that is more likely to see your ad . Consideration If you want to reach users who are more likely to click and/or interact . website visits Interaction video views ATB Directory Conversions To target people most likely to convert . lead generation Website Conversions Candidates for vacancies 2. Targeting Options in LinkedIn Ads Depending on the chosen objective, LinkedIn offers the following targeting options for each ad: Locations Language Target Audience Segmentation As for the target audience of the ad, the segmentation options are very wide on LinkedIn. Pay attention to this in order not to run the risk of exaggerating and creating an overly specific target.

  • What Is Social Proof and Why Is It So Important

    Rate this post

    When we talk about Social Proof (or social proof) we are referring to a phenomenon based on human psychology, according to which we base our consumption decisions on the experience of other people. In short, the concept is reflected something like: If others like it, then it must be good. It is important for brands to work this behavioral dimension into their content marketing strategy , in the sense that it can contribute to influencing actions and accelerating consumer decisions. What is Social Proof? If you pass by two restaurants you don’t know and notice that one is full and has a queue and the other is completely empty, which do you think is better? social-proof-restaurant We believe you answered the first. When we base our purchase decision on the opinions of other people, who have previously tried the product or service in question, this results in social proof.

    Specialist Seals and Certifications

    This is because there is a tendency to adjust our expectations and behavior to those of other consumers. The importance of Being, Seeming and Proving This social proof can have several applications in marketing, both online and offline. Social Proof can act as the trigger that triggers a purchase of a product or service from a certain Belgium Phone Number Data brand. When well crafted, it can increase the results of your company’s marketing actions. However, being , seeming and proving are 3 important verbs to combine in this context, especially in digital media. To be The basis of everything must be the intrinsic value of the products or services to be promoted. What you offer has to add value to consumers and live up to what they say about your brand.

    Phone Number List

    Examples of Social Proof for Digital Content

    Seem Afterwards, it is necessary to make the information available so that the user knows what he has at his disposal. It’s no use having the best product or offering a service. from another world if this isn’t clear to other people. Here we talk about the means you use to promote your offer. Do you have a website? Social media? Do you use other platforms in the business area? Do you have a catalogue? You must ensure that it appears in all the media where ATB Directory your brand can be found. Prove Last but not least, it is essential that the brand not prove the quality of the offer. In this last point, it is the testimony of other people or entities, assessing. The quality of their services or products, that will generate greater confidence in consumers.

  • Content Marketing in 2020 News Trends and Statistics

    Rate this post

    Bill Gates told us many years ago that Content is King , probably without even foreseeing that society would be the victim of a pandemic, which would further highlight the long reign of content. The year 2020 has valued Content Marketing like never before. Rute Almeida, director of Made2Web and specialist in Content Marketing, addresses the topic of Content Marketing in 2020 Changing algorithms on major social platforms such as Google, Facebook, Instagram and Twitter have highlighted the importance of visual content; video continues to grow, as an undeniable tool for achieving sales, especially in the context of social distancing ; and virtual reality (VR) began to demand its space. Find out what types of content have been most used and the new trends! trends-2020-01 Visual Content Statistics The human brain works in a very peculiar way.

    Social Media Posts

    When we hear information, we are only able to recall 10% of it three days later. However, did you know that if a relevant image is associated with that information, the percentage rises to 65% ? Maybe that’s why 70% of companies are investing in Content Marketing, including visual content strategies (HubSpot, 2020), mainly through video, with a view to promoting products. But the statistics do not stop there. 80% of marketers say they use visual material Brazil Phone Number Data in their Social Media Marketing strategy, with most of their time being spent creating content for Facebook and the business website, in that order.

    Phone Number List

    Visual Content Statistics

    People who follow directions with text and image have a 323% higher probability of. Success in understanding than those who only have access to information. Without illustration. As the image above shows, infographics are clear, easy to read and. An excellent strategy for gathering information in a dynamic and memorable way. This format is already the 4th most used type of content (after social media posts, case studies, videos and ebooks/whitepapers) and a. Strategy to adopt. Videos video has given unavoidable proof of its strength as a communication format. Useful and capable of generating results at all stages of a sales cycle, video ATB Directory attracts, engages and keeps the customer hooked on the screen. By 2021, 82% of global internet traffic will be video, according to Cisco.

  • Social Media Guide What Is Social Listening and How to Do It

    Rate this post

    The world does not stand still and the number of interactions, conversations and discussions taking place permanently on digital platforms is increasing. As such, Social Listening should be part of any company’s Digital Marketing Strategy. What is Social Listening? Doing social listening consists of listening to references to your brand on digital. Platforms and incorporating this information into your. Digital marketing strategy. Social listening includes several aspects in online. Media: social-networking-guide-6-what-and-how-to-do-social-listening. This data allows, in a first phase, to obtain feedback on how. Your brand is perceived by users. In a second phase, you will be able to apply. The collected information in specific strategies to improve the brand image, the relationship. With the audience and even optimize products or services.

    Analyze The Sentiment

    What are the advantages of Social Listening? Social Listening demonstrates how your brand is seen by the public, helping to understand the needs and expectations regarding your products or services. The information collected through Social Listening can result in new business opportunities and increase the likeability of the brand. Social Listening Australia Phone Number Data brings important advantages to your business: Facilitates real-time interaction with customers and potential customers; Allows you to monitor the feeling of your audience at all times, helping to prevent and circumvent possible crises; It helps to understand what your audience says about the competition and what is their perception; It helps to understand how your brand fits in the market; It clarifies the pain points of your audience, allowing you to respond appropriately to their needs; It helps develop relationships with potential customers and nurture current ones.

    Phone Number List

    Look for Mentions About the Brand

    This can help turn you into a true brand advocate or brand advocate. Through word of mouth (or word of mouth) this can bring you new customers and more sales. What to monitor? Social Listening does not refer exclusively to Social Networks and transversally in the digital world. Blogs, discussion forums, news and review websites (such as the “complaint portal”, for example) should also deserve your attention, depending on ATB Directory your business area. You should therefore analyze any mention of your brand regardless of where it was. How to monitor? It is not possible to do Social Listening manually: there are too many nuances and the pace at which everything happens makes it impossible to follow the information in a timely manner. To perform this task correctly, you should look for good tools.

  • Importance of Analyzing Search Terms in Google Ads Search Campaigns

    Rate this post

    There are many factors that contribute to the success of a Google Ads Search Campaign and the analysis of search terms is one of them. Between the keywords defined initially and the search terms actually used by the user, there can be big discrepancies that need to be corrected. Thus, a frequent analysis of search terms throughout the Campaign is crucial to achieving the intended objectives. Search Terms VS Keywords When we talk about this topic, some confusion can arise between the meaning of search terms and keywords , so it is important to clarify the main differences: Keywords (or keywords) – words or expressions defined by the brand to display ads in a Campaign. They correspond to the ideal way in which the user is expected to look for something in search engines. Search terms – words, or expressions, actually used by users to search Google for the solutions they need.

    Search Terms VS Keywords

    Portion Example: Your brand sells: Dog food . In your campaign you use the following keyword: Buy dog ​​food . Users’ search terms that trigger your ad can be: Buy adult dog food or Buy cat food . Either term can cause your ad to show if you used broad keywords. That is, if your ad appears to someone who has searched for cat food or an animal other than dogs, you will be losing a business opportunity but above all you are spending money without Sweden Telegram Number Data generating any return because you don’t sell cat food. In any Campaign, an analysis of search terms allows you to adapt the keywords to deliver ads to the right people and optimize results. keyword types When creating a Google Ads Campaign, keywords are defined to display the ads.

    Phone Number List

    Advantages of Search Terms Analysis

    Expression in this category, the ad would be displayed in the same situations as. The previous one, but also in cases of variations, including the insertion. Of terms before or after, but never in the middle of the keyword. Wide in this case, the ad would be shown even in cases of greater. Variations, such as: related searches, synonyms and even with words between the terms of. The originally determined keyword. Assuming the same previous example, we show ATB Directory what the buy dog ​​food keyword would look like in each of the types: exact keyword. Expression keyword broad keyword buy dog ​​food buy dog ​​food buy adult dog. Food shop buy dog ​​food dog food dog food in a google ads campaign, using broad or phrase. Keywords will allow your ads to be shown to a wider. Audience because they accept a greater diversity of search terms.

  • Video Guide Video as a Communication Tool for Companies

    Rate this post

    Video is one of the most popular content formats today and everything indicates that this trend is not going to change any time soon. The advantages of using it in all departments of a company are clear and the speed with which it generates results is very attractive. More and more businesses and companies are turning to video to streamline and streamline their communication, both internal and external. However, there is still some resistance from some organizations to adopting this format in their daily lives. The doubt that seems to persist is whether it is really worth betting on this new way of communicating. cta-download-guide-video Why use video? When a content format becomes wildly popular with consumers and the general public, it’s up to companies to understand why and adapt to their audience’s new preferences. The faster they do it, the greater the competitive advantage against the competition.

    Should I Use Video in My Business

    People prefer to learn about a product or service through a short video. Comparatively, only 18% would choose to access the same information through a text article. Source: Wyzowl cta-o-video-as-a-company-communication-tool We can also highlight 3 good reasons for your company to start using video as a communication tool: Because it is innovative and versatile The Internet is full of information in text format. Video content emerges as a Spain Telegram Number Data pleasant alternative and makes the message easier to assimilate. Versatile and interactive, video makes it possible to condense a large amount of information into a few seconds and reach the viewer more easily. Because it allows a closer relationship The video allows you to visualize the transmitter of the message, their body language and facial expressions. These details help maintain interest, enrich communication and humanize content. Video generates greater proximity between the sender and receiver of the message.

    Phone Number List

    4 Benefits of Using Video in Companies

    Because it turns out The video gathers more and more fans. Consumers prefer it because it’s engaging and engaging, and marketers and sales professionals appreciate it for its huge potential in terms of ROI. video-as-a-company-communication-tool-why-use-video 4 Benefits of using video in companies If video was already a prominent marketing trend in recent years, never before have its advantages made so much sense. At a time when distancing has become part of a new and unforeseen normality, video brings people, brands and businesses closer together. 1. Facilitates communication Video facilitates communication within organizations, both internally ATB Directory and externally. Instead of sending information or news to your employees via a boring text email, you can record a video and deliver a more effective message. The video is also useful for providing training, responding to customer requests, doubts and proposals.

  • Social Selling Guide What Does It Consist of and What Are Its Benefits

    Rate this post

    Social Selling emerges as a new sales strategy, where Social Networks are used as a way to boost sales and raise companies’ results to another level. However, the concept of Social Selling still raises doubts, both in companies and in sales teams. Many sellers still rely on direct sales tactics and not on generating value for their potential customers. In most cases, this sales style is perceived as impersonal and intrusive, generating increasingly unsatisfactory results. The digital transition has given rise to the need to adapt and modernize the sales process. Making it closer and more focused. In an organization, directly or indirectly, everyone is involved in sales promotion. Can benefit from an appropriate strategy at this level. For all these reasons, it is essential to understand what social. Selling actually consists of, what are its benefits and how to define an effective strategy in this area.

    Myths about Social Selling

    Social selling Social Selling consists of a strategy that uses Social Networks to identify ideal prospects, create and nurture a close relationship with them, thus generating influence that then helps boost sales. Currently, the seller’s power of influence is reduced. With more and more access to information, the consumer ends up looking for a seller when he is already advanced in the purchase funnel. Social Selling can be used as a complementary strategy South Africa Telegram Number Data to traditional sales strategies (such as Email Marketing and cold calling) contributing to more contextualized and humanized sales. Sales forces nurture relationships with prospects through interactions that add value along the purchase funnel. This is achieved by building a strong professional brand, capable of generating credibility and authority, helping to position its salespeople at the top of mind of prospects and consumers.

    Phone Number List

    Social Selling Is the Same as Relationship Marketing

    A social selling strategy goes through a few stages: creation of a personal. Professional brand; social prospecting and engagement. Sharing valuable content; building and strengthening relationships. 00-guide-social-selling-1-what-it-consists-and-what-its-benefits. Stages-social-selling-strategy 5 myths about social selling in order to clarify the true definition of social selling. It is important to demystify some misconceptions about this topic. Let’s analyze these 5 myths commonly associated with Social Selling: 1. Social Selling is the same as Direct ATB Directory Selling or Hard Selling on Social Media This is false . Sending your sales pitch to strangers or people you’ve just connected with is nothing more than SPAM. As we said earlier, Social Selling is based on building and strengthening relationships with prospects. Applying direct sales on Social Media corresponds to using interruption strategies to draw the attention of our prospects and customers. Which can even contribute to a distance instead of an approach.

  • The Perfect Formula for Good Copywriting to Convert Leads and Retain

    Rate this post

    In this guide you will find excellent tricks so that your copywriting is unique in attracting qualified leads and converting them into customers who are loyal to your brand . For this, we are going to divide this mission of ours into two vital parts: The message and the reader . In the first part we highlight tools that work on text clarity; in the second we approach ways to “grab” the reader and capture his attention. If you are in charge of copywriting for your company’s digital marketing plan, you will know that good copy has the particularity of guiding the reader to action , taking him on a journey of words, which bring him real value, contributing with knowledge to improve or achieve something specific you were looking for.

    Put Aside the Same Words

    How to polish the copywriting to make the message clear? perfect-formula-for-good-copywriting-convert-and-build-lead-fidelity-with-13-clear-message-tricks These are some of the questions that may arise when faced with a blank page. The answer to these questions lies in the clarity of the message . It may seem banal, but believe me it’s a challenge! Creating clear copy is the best way to make your content effective. When copywriting is unnecessarily complex, readers tend to find it less intelligent and credible. This has to do with how we process information Singapore Telegram Number Data as we read. If, when reading this article, you feel difficulties in processing the content written here, you will feel frustration! This negative feeling will undermine the supposed quality of the copywriting – which goes from being a potentially good tool to convert leads, to being really bad at fulfilling this objective. The idea is to simplify copywriting and make it clear and understandable.

    Phone Number List

    How to Polish the Copywriting to Make the Message Clear

    Those that use an active subject, on the other hand, are direct, place the subject at the center of the action, facilitate reading and help with such information processing and the way he will understand the message. This is all the more important the more commercial your text is: There are several solutions offered by Made2Web… > Made2Web offers you several solutions 2 – Stop using the word N-O-O Phrases that use “no” imply a negative tone that hinders the effectiveness of the copywriting message and the way it is received. This happens ATB Directory because human beings need more effort to process negative information . When they hear or read a “no”, people unconsciously put an invisible barrier in front of them, starting to filter the information they process less effectively.

  • Content Marketing Guide Analyze and Optimize Your Content Marketing

    Rate this post

    The objective of a Content Marketing strategy is to create and disseminate a series of contents that allow you to reach your audience and achieve certain defined metrics. However, a good content strategy does not end after they are published. It is a cyclical process. After distributing the pieces, we must analyze the results and, if necessary, go back to improve and optimize them. Audit and Diagnosis Tools One of the great advantages of digital marketing, compared to traditional marketing, is the fact that results can be measured in real time. This makes it possible to adjust your actions on the fly. Monitoring the performance of each publication, whatever the digital platform, can be very useful in solving any problems or optimizing its performance.

    Email Marketing Platforms

    Some examples of tools you can use to audit and diagnose your strategy are: 00-analyze-and-optimize-your-content-marketing-strategy-1 Google Analytics Google Analytics is an important assistant from Google that offers an overview of user behavior on its pages, through the analysis of various metrics and dimensions. Google Search Console This Google tool allows you to track your website in terms of page indexing in the search engine. Warns of  Saudi Arabia Telegram Number Data any errors or problems and presents suggestions for improvement. Google Ads Formerly known as Google AdWords, this is Google’s ad platform . These ads give companies greater visibility on this search engine but, above all, they allow targeting these ads to reach very specific audiences. Facebook Insights or other In this Facebook tool, as well as in other social networks, you can analyze a vast set of data from your pages.

    Phone Number List

    Which Metrics Should You Analyze in Your Content Strategy

    It is possible to monitor and export various statistical information about: reach, followers, likes, other actions on the page and much more. Email Marketing Platforms They serve to manage your email marketing campaigns and there are several options available. Each one offers more or less additional features, so you should evaluate and choose the one that best suits your case. HubSpot or other Platforms such as HubSpot, or other inbound ATB Directory marketing platforms, make it possible to centralize a set of tools in a single set of tools, bringing together all information about marketing and sales. This facilitates a series of processes and allows the analysis of a huge range of performance indicators. These are just some examples. You must select the solutions most suited to your specific needs.