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Video is one of the most popular content formats today and everything indicates that this trend is not going to change any time soon. The advantages of using it in all departments of a company are clear and the speed with which it generates results is very attractive. More and more businesses and companies are turning to video to streamline and streamline their communication, both internal and external. However, there is still some resistance from some organizations to adopting this format in their daily lives. The doubt that seems to persist is whether it is really worth betting on this new way of communicating. cta-download-guide-video Why use video? When a content format becomes wildly popular with consumers and the general public, it’s up to companies to understand why and adapt to their audience’s new preferences. The faster they do it, the greater the competitive advantage against the competition.
People prefer to learn about a product or service through a short video. Comparatively, only 18% would choose to access the same information through a text article. Source: Wyzowl cta-o-video-as-a-company-communication-tool We can also highlight 3 good reasons for your company to start using video as a communication tool: Because it is innovative and versatile The Internet is full of information in text format. Video content emerges as a Spain Telegram Number Data pleasant alternative and makes the message easier to assimilate. Versatile and interactive, video makes it possible to condense a large amount of information into a few seconds and reach the viewer more easily. Because it allows a closer relationship The video allows you to visualize the transmitter of the message, their body language and facial expressions. These details help maintain interest, enrich communication and humanize content. Video generates greater proximity between the sender and receiver of the message.
Because it turns out The video gathers more and more fans. Consumers prefer it because it’s engaging and engaging, and marketers and sales professionals appreciate it for its huge potential in terms of ROI. video-as-a-company-communication-tool-why-use-video 4 Benefits of using video in companies If video was already a prominent marketing trend in recent years, never before have its advantages made so much sense. At a time when distancing has become part of a new and unforeseen normality, video brings people, brands and businesses closer together. 1. Facilitates communication Video facilitates communication within organizations, both internally ATB Directory and externally. Instead of sending information or news to your employees via a boring text email, you can record a video and deliver a more effective message. The video is also useful for providing training, responding to customer requests, doubts and proposals.
