Day: August 26, 2023

  • You have to make sure that the

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    While you want to make sure you’re well-prepar to give your viewers a quality experience, you also have to make sure you don’t overproduce and lose the appeal of your live broadcast. What does it mean? Well, in terms of preparation, you ne to make sure you have a strong, reliable internet connection. website you stream from is available and unclutter. You should probably have a rough idea of what you want to say to your audience. In terms of spontaneity, you want to give yourself room to adjust or change direction if a great opportunity presents itself.

    For example, if you’re

    visiting your test kitchen and one of your chefs just finish a new cookbook, why not do an impromptu interview with him? Live streaming doesn’t have to be polish to be effective. When it comes to , embrace spontaneity while being prepar. Click to Tweet Take advantage of the sense Benin Phone Number List of urgency that live broadcasts bring. Live streaming creates a sense of urgency and immiacy that is hard to replicate in the social mia world. This has a real advantage over upload videos because viewers feel like they have to watch it right away, not an hour or a day later, or every time they think about your brand again.

    This means you can connect

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    with different levels of viewers and capture viewers who might not be interest enough to click on the video but don’t want to miss out on the live broadcast. Run a ATB Directory contest or giveaway. Contests and giveaways have always been a back-up for marketing, but doing it live-stream rather than other digital means can generate more interest. While you can easily do this by simply asking participants to comment on your stream, you can increase your engagement by making the contest more than just a chance.

  • Whether you’ve been streaming

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    Now that’s starting to change. Businesses of all types and sizes are seeing the power of live streaming: more views, higher engagement, and most importantly, higher quality engagement.  for years or are completely new to the game, there are a number of ways you can use this great tool to amplify your brand presence. just do it. IMHO, we’re not talking about running a marathon or any other athletic feat in this context. Similar to adding video to your marketing strategy, the beauty of live streaming is that, as long as you take certain factors into account, you can amplify your brand’s reach by doing so.

    According to data from

    earlier this year, users watch live videos twice as long as pre-recorded videos. This is also confirmed from our experience dealing with clients. Mary Kay, one of the largest cosmetics brands in the US, recently hired for video work, both live and pre-recorded. We posted the video and did a live Belize Phone Number List stream on their page, which got likes. When we post a pre-recorded video, it typically gets to views. For video, these results are already pretty good. As you can see, this issue has had views. Mary Kay Video & Live However, when we live-streamed the groundbreaking of their new manufacturing and research facility, they got views.

    It wasn’t just views that

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    skyrocketed for Mary Kay Live Video. It also has great reach: a livestream of the Mary Kay fashion show reached 100000 people, and another video we pre-recorded reached 100000 people. This means that you are all set for success simply by launching a high-quality live stream. Embrace ATB Directory spontaneity and readiness. For businesses, creating a video usually requires a lot of preparation. Depending on the type of video, you may need to prepare a full script, studio, cast, and even lesser-produced videos often require a lot of pre-planning. With live streaming, you can achieve a different balance.

  • Take the audience on a behind-the

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    If days ahead, you can use email newsletters as well as social media channels. Then, minutes before you go live, use all your social media channels to drive people to your stream. You can even do this multiple times during your live broadcast to get the most viewers.-scenes tour. Today’s customers love to know what’s going on behind the scenes of your business. Use live streaming to show viewers how your manufacturing process works, how your designers come up with style ideasWhile live streaming has been around for years through tools like , , and , many brands aren’t harnessing the power of live streaming even if they’ve fully embraced the use of video., or how you test new products. Keep your narration short and crisp, and let what you’re witnessing guide your video.

    Interview a thought leader

    Interviews with thought leaders or well-known personalities work really well on-air. Like a live Q&A, a live interview provides viewers with a sense of intimacy and connection with the interviewee. To extend this advantage, you can also answer audience questions. Repurpose live video. Going live doesn’t mean Belarus Phone Number List your video ends when you hit the stop button. As you’ve read in our previous article on , live streams not only attract more viewers while they’re actually live, but they also gain greater reach after the live segment ends.

    More people tend to watch

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    videos recorded live than off-site. This means you can repurpose live video just like any other video. Inserting clips into your blog posts, posting excerpts on your social media channels, embedding videos in your newsletters the possibilities are endless. Live streaming offers huge potential for ATB Directory businesses large and small. To see how we use live streaming, check out , and tune in every Friday to live streaming from . 1 Ways to Grow Your Brand Through Live Streaming By Shama Hyde Categories Social Media Marketing Posted on Dec 21, 2019 Share With the entry into live streaming via , live streaming has suddenly gone mainstream.

  • Streaming corporate events is a proven

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    Giving your fans the opportunity to connect on a personal level is incredibly important, and doing so through live video is one of the most effective ways to do so. Live Q&As give your fans the chance to connect with your brand on a personal level. Live Click to Tweet to live stream the event.  way to get the most out of live streaming. This is a great idea, especially for companies new to live streaming, because you don’t have to come up with a theme, set a location, or recruit people to be on camera with you. This has been dealt with through planned activities.

    However, one thing to

    be aware of when livestreaming an event is that you pick a method and stick to it. If you’re live-streaming a marketing director’s keynote at a conference, you’ll need to find a good location and grab a tripod so the audience can see and hear it clearly. On the other hand, if you’re attending a Bahrain Phone Number List late-night launch event for your latest product, it’s more appropriate to walk around with your smartphone and chat with the various attendees. The end goal is to give the audience a sense of being there with you, so make sure they have a good time. Promote live events before they happen.

    There’s no point in going

    phone number list

    live if no one knows it’s happening. As our CEO and founder stated in the magazine, promoting live broadcasts to viewers is critical. Shama hosts her own digital marketing ATB Directory series, Shama TV, weekly, and says viewers love the regularity. This schedule, combined with the team’s social media posts ahead of each episode of the Shama series, was important in growing the show’s audience. When you’re planning to go live, take some time to let people know that you’re going to be live at this time, this day, for this long.

  • Contests and giveaways have always

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    Viewers who might not be interested enough to click on the video but don’t want to miss out on the live broadcast. Run a contest or giveaway.  been a back-up for marketing, but doing it live-streamed rather than other digital means can generate more interest. While you can easily do this by simply asking participants to comment on your stream, you can increase your engagement by making the contest more than just a chance. For example, ask a trivia or industry-related question, or ask the audience to find out what you walked by minutes ago.

    Anything that adds

    fun and skill will help increase viewer enjoyment of your live stream, which will help you retain existing viewers and gain new ones. Moderated Q&A. Live streaming is the perfect way to host a Q&A session. To increase the quantity and quality of participation, For example, ask a trivia or Bahamas Phone Number List industry-related question, or ask the audience to find out what you walked by minutes ago. choose a Q&A topic rather than inviting any questions. This will help guide the meeting. Let the audience ask their questions, and then do your best to answer as many of them as possible.

    That’s not to say you

    phone number list

    should give short, two-sentence answers to all questions, but you don’t want a few participants monopolizing the conversation. If someone brings up a question worth digging into, please consider making it the subject of a separate live session. One of the benefits of a live Q&A is that it ATB Directory gives fans a sense of connection with your brand. If you’ve ever been in a Q&A with someone you admire, you know what it’s like: It’s as if you’re having a one-on-one conversation with that person, even if you’re just one of hundreds of them. room (or in a live stream, it might be.

  • It wasn’t just views that skyrocketed for

    Rate this post

    Mary Kay Video & Live However, when we live-streamed the groundbreaking of their new manufacturing and research facility, they got views.  Mary Kay Live Video. It also has great reach: a livestream of the Mary Kay fashion show reached 100000 people, and another video we pre-recorded reached 100000 people. This means that you are all set for success simply by launching a high-quality live stream. Embrace spontaneity and readiness. For businesses, creating a video usually requires This has a real advantage over uploaded videos because viewers feel like they have to watch it right away, not an hour or a day later, or every time they think about your brand again. a lot of preparation.

    Depending on the type

    of video, you may need to prepare a full script, studio, cast, and even lesser-produced videos often require a lot of pre-planning. With live streaming, you can achieve a different balance. While you want to make sure you’re well-prepared to give your viewers a quality experience, you also Azerbaijan Phone Number List have to make sure you don’t overproduce and lose the appeal of your live broadcast. What does it mean? Well, in terms of preparation, you need to make sure you have a strong, reliable internet connection. You have to make sure that the website you stream from is available and uncluttered.

    You should probably have

    phone number list

    a rough idea of what you want to say to your audience. In terms of spontaneity, you want to give yourself room to adjust or change direction if a great opportunity presents itself. For example, if you’re visiting your test kitchen and one of your chefs just finished a new cookbook, why not do ATB Directory an impromptu interview with him? Live streaming doesn’t have to be polished to be effective. When it comes to , embrace spontaneity while being prepared. Click to Tweet Take advantage of the sense of urgency that live broadcasts bring. Live streaming creates a sense of urgency and immediacy that is hard to replicate in the social media world.

  • At first glance, this may seem

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    Take a look. Whatever you’re writing about, choose an angle that interests you. like a luxury. After all, you can’t pick any topic at random. You and the rest of your marketing team may have agreed on certain topics that you want to stick to that are relevant to your industry. If you’re not interested in these topics, you might just be out of luck. (If that’s the case, you’ll want to read our article How to Write Engaging Content for the Most Boring Industry.) Not so fast. If you find yourself in this situation, all you need to do is zoom out a bit. Switch camera angles.

    Don’t think of a topic

    as a finite, complete idea, but as the hub of a wheel. The spokes of that wheel will be the angles related to the subject. Whatever you’re writing about, choose an angle that interests you. Content Marketing Click to Tweet with this hypothetical subject: European-inspired furniture. write about the table Utilize Geofilters For brick-and-mortar businesses, geofilters can be a unique way to Austria Phone Number List encourage customers to come to your location. A geofilter is a tiny sticker that overlays a user’s picture or video when their phone is blocked in a certain location. Any business can create a filter and submit it to , for a small fee (approximately $ per square foot). Once in place, you can invite customers to your business using.

    In turn, they share your

    phone number list

    business with their social circles. Geofilters can also be incorporated into other strategies, such as customer engagement, for greater social impact. Inviting customers to engage with Deakin University Twitter marketing like any other social media channel can offer your brand a unique ATB Directory opportunity to engage with your audience. There are various ways to do this through the application. You can invite your audience to send you URLs of their use of your product. You can ask questions and demand answers through short videos, pictures or doodles. Contests are another way to invite customers to participate.

  • Dark social: what is it how is it measured

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    Once you do that, you don’t have to worry about where your content is being shar and while you may not always be able to keep track of it, it will always be doing its job no matter where it ends up.  and how does it work? How to Create Epic Content: Writing Tips for People Who Hate Writing By on 10/07/2020 Share So you’ve just been put in charge of your company’s brand new blog and the Director has given you full creative Control. This is exciting news, right? Except for one small detail: you’re not a writer.

    In fact, if you’re being

    completely honest, you don’t even like writing. Now that the written word has become an integral part of a digital marketing plan, many people find themselves in this situation, especially in small and mid-market companies that may not have the resources to hire full-time Armenia Phone Number List content writers. available. This can be very difficult for the person appoint to run the blog, especially if the freelancer doesn’t have a lot of money. When you add the fact that the optimal length for a blog post is at least 10 words in terms of sharability and shareability, as the CEO of the blog explains in her new book, Approaching Corporate Blogging as a Non-Author It looks even more intimidating.

    So how do you handle

    phone number list

    your new role when you’d rather be doing something other than stringing sentences together and worrying about grammar? How do you create a well-written, informative, and interesting blog that people want to read (and agree, it’s important to yours)? Well, the content team has ATB Directory some tips for you. We’re writers, lucky enough to love what we do, in fact, we even write for fun, not just for work. crazy, right? Over the years we’ve written for different audiences in different miums, and we’ve pick up a few tricks that can make writing easier and, dare we say it, enjoyable.

  • Make sure your business is clearly

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    If this approach doesn’t work for a particular blog post, then get creative like we did and permanently attach your name to the content in other ways.  associated with every piece of content you share. The Dark Society Click to Tweet Of course, there are other ways to help combat the dark social. There are certain tools you can use to help measure your dark social. Create an advanced segment in , tracking visitors who came to your site via direct search but didn’t browse your homepage (Social Media Today has detailed instructions on how to do this.

    You can also follow dark social

    with web tools like , , and . These tools allow you to track copy and paste sharing by adding small code snippets to your website. Another way for businesses to track the source of cut-pasted link traffic is to attach a (tracking module) code to all of their . They can also add backlink functionality  Argentina Phone Number List to their pages, which automatically includes Read More on every cut and pasted text snippet on your site (however, this addition can simply be removed). However, neither of these approaches is foolproof, nor satisfactorily solves the problem of granting credit when it is due.

    Of course, one thing to keep

    phone number list

    in mind is that dark social sharing can be beneficial for your brand, such as links shared privately between friends via email or messaging apps. Click-through rates for such shares are usually high because the links come from trusted sources. If a family member or friend emails ATB Directory you a link with the subject line I thought of you when I read this, chances are you’ll click on it even if you haven’t read the entire thing. Your best bet against social darkness is to make every piece of content very clearly yours, whether through the text itself, through graphics, or some other creative means.

  • What should have been a triumph

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    And pasted the text of a blog post from our client’s website onto their community page, but didn’t name our client as the source of the paragraph, and didn’t post a link to say thanks. This was just a single article, no context or source was given and the post went viral!  on social media has turned into a growing frustration for our clients, with every share, like and comment asking who wrote such a wonderful tribute, it makes us The indignation grew day by day. Of course, the post continued to perform well on other channels too (including the linked one), so all in all it was still a huge success.

    But we miss out on hundreds

    of social media interactions, and it annoys us. That’s what we do. Our graphic design department created a lovely background image on which to place the tribute text. Then, at the bottom of that image, we added a line saying thank you to our customer. We put this image on a blog Algeria Phone Number List page and started sharing it on social media. We immediately saw a difference in how people reacted. Because the image is now an integral part of the tribute, they wanted to share it too and not just the words.

    So the message remains intact

    phone number list

    including the line naming our client. We even managed to alert those who only saw the cut and pasted text to this new improved version and successfully redirected their attention to the original. Yo! Disaster averted and virality achieved. So what’s the point here? First, make sure your business ATB Directory is clearly associated with every piece of content you share. Mentioning your company once or twice at the beginning or end of an article is not enough. Interweave mentions of your company in every article, so removing them compromises its integrity and defeats the purpose of sharing it.

  • With some creativity and

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    This way, you can engage your audience throughout your live broadcast. Incorporat , , , and vio into your social mia market strategy is a Proven way to increase. Your company’s online market ROI.  strategic think, you can harness the power of vio market We wanted it to go viral on social media, get a lot of engagement and drive a lot of traffic to the client’s website. As soon as it went live, we posted the link on , and sat down to watch the fun. We were not disappointed. The online public safety community reacted instantly with likes, shares and comments. But this is where things get frustrating. for your company today.

    This is exactly what

    dark socializ is all about. apps like , , , and private or secure browsers like incognito mo Is there a way to al with dark social, remove blind spots in analytics, and ensure that no matter how your content is shar, Where will your company name be kept? Well yes and no. Let me tell you about my market agency’s first exposure to the dark si of dark social. We wrote. Beautiful and mov tribute to public safety officials for a client. This creates Albania Phone Number List a dark spot for businesses and

    This is up from less

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    than 2009. Accord to a report by , 50% of the content shar on mobile vices is shar via dark social. Click to Tweet While we’re all very To see how much dark social is affect your traffic, check out this graph from : Dark Social Ra One So where does all this dark social traffic ATB Directory come from. familiar with the share button, it turns out we don’t use it as much as we think the cutt and past, great content can be shar without acknowlg its source which feats the purpose of writ market content.

  • While a particular video might

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    You’ll lose about a third of your viewers in seconds, with minutes in viewers and nearly minutes in minutes. takeout? Make sure your video is a hit from the start and still holds interest at every point. It’s worth noting that despite the ubiquity of , many marketers don’t know how to use their channels to their full potential.  get a lot of views, you might find that your channel isn’t gaining subscribers, or that views drop off dramatically after a while. There are many ways to increase your success on , (read many of our articles on how to get people to watch your , but one of the most important is: Be consistent.

    Whether that means posting

    one video or six videos per month, consistency goes a long way in gaining followers and gaining traction for your channel. It is for participation. To say it has been a hit would be an understatement when it ventured into live streaming earlier this year. Live streaming is fast becoming a popular way Afghanistan Phone Number List for businesses to showcase product launches, learn about events, hold Q&A sessions, and more. This platform is a great way to build engagement with your brand According to data from , users comment on live videos 2 times more than regular videos, and 1 out of 100 viewers have watched a brand live stream.

    If you’re planning to go live

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    there are a few steps you can take to ensure success. First, preparation: Make sure your equipment is up and running reliably, and your location is ready. While you’re after ATB Directory immediacy, you still want your stream to look polished. Second, publicity! There’s no point in going live if no one knows it’s happening. Let people know ahead of time when your stream will be live by posting on all social media channels, and continue spreading the word through social media while you’re live.