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  • New Digital Ideas for Health and Wellness Businesses

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    At first glance, it may be difficult to contemplate the opportunities. That the covid-19 pandemic crisis brings to most companies, especially. In the areas of health and wellness, as they greatly promote personal. Physical interaction between service providers and customers. But at the same time that thousands of entrepreneurs. Feel the negative impact of the new coronavirus on the financial. Structure of their organizations , there are opportunities. In these areas of business ready to be seized. We will showcase new digital ideas that help Health & Wellness businesses thrive. These ideas are based on the technological and behavioral evolution of the society we have been witnessing, which foresees a sharp change in consumer routines, which, in turn, require instant solutions, only possible via digital. Services E-commerce E-commerce is traditionally associated with the sale of products, but the digital trade of services is increasingly relevant.

    One to One Online Wellness Sessions

    Below we refer to some of the services that can be marketed and consumed online in the Health and similar market. E-Commerce Ideas for Health and Wellness Services In the area of ​​health and well-being, professionals (doctors, nurses, therapists, technicians, massage therapists, personal trainers and others) can interact with their patients and Netherlands Phone Number Data clients remotely, creating new services: online specialty consultations medical clinics with specialties that. Allow virtual diagnosis and monitoring should communicate them online. With greater emphasis, to the detriment of the others. For some time now, online consultations have been carried. Out in various specialties with great success, even without the. Current physical restrictions. Video: memorial docnow – platform for online. Consultations suggestion-blog-made2webin addition to specialist. Consultations, it may be interesting to bet on the concept of “ urgent online consultations ” with. The unique profile of responding to time-demanding specific needs.

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    E-Commerce Ideas for Health and Wellness Services

    Online consultations are all the more relevant for patients who need continuous medical support (eg chronic illnesses, post-surgery recovery) and are also particularly important in the area of ​​mental health, allowing psychiatric or psychological follow-up in any situation. Neglecting mental health, especially during COVID-19 is not an option. Video: Talkspace, one of the world’s best-known online mental health consultation platforms Online Group Lessons Gyms or wellness centers that develop group activities can maintain their routine online , providing an agenda ATB Directory with new distance proposals. This agenda accepts limited or open registrations for all customers and even sends SMS or email reminders to registered participants. They can even record the sessions (with the authorization of the participants) and make them available for later consultation. One to One Online Wellness Sessions On the one hand, the One to One sessions are among the most favored by consumers.

  • Inbound Marketing Guide How to Create a Strategy

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    As we saw earlier, an Inbound Marketing strategy allows you to convert prospects into qualified leads and finally into customers, through a series of integrated digital marketing actions. And by acquiring more customers, you can reduce your acquisition costs. For this to be possible, you need to define each action in your plan that will allow you to achieve the objectives of your strategy. cta-download-Ebook-Steps to develop an Inbound Marketing strategy 1. Goals and Personas In the planning phase, there are 2 extremely important aspects that will have an impact on the entire strategy: Objectives that must be clearly defined and therefore must be SMART; Buyer Personas, that is, who your ideal customers are. guide-inbound-marketing-3-how-to-create-a-marketing-strategy-goals-personas-1 Set SMART goals It is important to define the objectives before starting to create the strategy. Only then will you know what actions to take to achieve the intended results.

    Outline the Engagement Diagram

    Objectives must be SMART (Specific, Measurable, Achievable, Relevant and Timebound): Specific: Your objective must be clear and not create doubts. It should communicate what is expected to be achieved and why it is important. Example: “generate more traffic to my blog, increasing the publication of content on it, from 2 to 4 times a week.” Measurable: It should define criteria for measuring progress and quantifying results. Example: “generate Mexico Phone Number Data 10% more traffic to my blog”. Achievable: Goals must be realistic given the team’s capabilities and available resources. Example: “in the last 6 months, traffic to the blog grew by 6%”. Relevant: The defined goal must be relevant to your business. Example: by generating more traffic to the blog, my brand will start to gain more notoriety online and, as a result, I will increase the number of prospects.

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    Create the Content Plan

    So your smart goal could be something like: in 6 months, my company blog. Will have 10% more traffic by increasing the. Publication frequency from 2 to 4 articles/week. Another examples: in 6 months, increase the average online. Purchase value from €30 to €50 by presenting complementary products. To users; in one year, increase online revenue by 20% through investment in paid campaigns, which until now. Had not been done; in 3 months, increase the number of webinar registrations. By 10% by sending email marketing to the database. Even though you ATB Directory understand the definitions, you don’t know how to start defining your SMART goals? Our Smart Goals Definition Template will help you get started.

  • Social Media Guide How to Create and Share the Best Content

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    Before defining the type of content for Social Networks that you should share, it is important to know exactly who you are addressing, with whom you are communicating, as we saw in the previous article. At this point, knowing your Buyer Personas and the goals to be achieved is an essential requirement. Only then will you know who your audience is and what drives them, and this will make communication more efficient. What types of Social Media Content are there? There is a wide variety of content you can publish, depending on your goals and audience. Some possible examples are: blog articles micro-videos Products or Services – information, launches, promotions, among others.

    How to Monetize Your Content for Social Networks

    Expert or company quotes Commemorative dates Curiosities and Statistics News about your area of ​​expertise Case Studies Common Q&A from customers Results achieved cta-download-guide-social-networks Here, the objective is to have a variety of types of content on your social media pages so as not to saturate users. Giving you unique and Malaysia Phone Number Data varied content is essential for an active and interactive page. Social-media-guide-how-to-create-and-share-the-best-content follow the 80/20 rule. In your content strategy when creating and sharing. Content, the 80/20 rule, the pareto principle, should be applied regarding the distribution. Of your time in this process. Like this: 20% of the time should be invested in creating. The content; 80% of the time must be invested in sharing it, in the way it is transmitted.

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    The Importance of Adapting Content to Each Social Network

    This means that, after developing macro content, it is necessary to branch that base content into micro content so that it can be delivered to the audience in different ways. This will bring you two advantages: Monetize the content by sharing it in different formats; Deepen sub-topics within the main theme and thus generate more discussion and interaction. How to monetize your content for Social Networks? The goal here is to create rich content that adds value to your audience and then disseminate it in smaller portions and through different formats, thus ATB Directory applying the 80/20 rule. Remember: you should not deliver the entire content all at once, but value and monetize it.

  • Content Marketing Guide Create a Content Marketing Strategy

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    You’ve already defined your digital marketing goals and you already know what you want to achieve. And now? Before starting to produce content, it is essential that you define your plan of attack. In this article, we share the 8 steps that must be an integral part of a good Content Marketing Strategy, so that you can organize step-by-step operations . 8 Steps to Creating Your Content Marketing Strategy creating-a-content-marketing-strategy Click on the infographic and save it for later! 1. Build Buyer Personas The first step in a Content Marketing Strategy is to define Buyer Personas , in order to visualize and describe your ideal buyer.

    Evaluate the Results and Optimize

    Identify your SMART goals and KPIs Defining SMART objectives and the KPIs ( Key Performance Indicators ) to measure in each of them is an essential step in your strategy. Only then will you be able to correctly assess the performance of the plan and see if what was initially defined was achieved. 3. Audit the company on digital and analyze the competition This means doing an internal and external analysis. You should evaluate the contents that your company has made so far, understand what worked or not, but also analyze the actions of your Lebanon Phone Number Data online competition . A digital audit will allow you to understand which type of content performed well or reformulate the rest. For this, you can use various tools, such as Google Analytics, Google Search Console, Google PageSpeed ​​Insights, among others.

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    Many Optimizations Can Be Done on the Fly

    Create an Operational Plan The operational plan must be realistic according to the available resources, both in terms of staff and budget. Remember that it is important to outline it with a plausible timetable so that it is possible for the team to fulfill it. 6. Build the Project Team This is the time to define the actors and rigorously determine the responsibilities of each one. Team members depend on the type of project and content format. For example, to create ATB Directory a video you may need to bring together the following experts: Content Manager; Copywriter; Designer; video maker. In turn, a Google Ads campaign may need: Specialist in Search Engine Advertising ; Copywriter; Designer. The essential thing is to organize the team that best suits the project’s objectives and ensure that everyone knows what their roles and responsibilities are so that the final content is as expected.

  • How Video Marketing Is Supporting the Sales of Commercial Teams

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    How to feed sales, raise leads and maintain an active flow, circumventing the side effects of a global pandemic? The solution can be a video marketing strategy . The social distance that the Covid-19 pandemic implies puts communication with customers to the test. Companies that have already started their digital transformation now rely more often on video solutions for, for example, 3 marketing and sales objectives: Use informational videos to drive qualified traffic to the website or blog; Create commercial videos to evolve leads into customers; Send case-studies videos, testimonials and webinars, with the support of email marketing automation to retain and nurture customers. Why promote communication through Video? The importance of video for storytelling is assumed ! Users increasingly consume information in video format.

    Video Accelerates the Sales Cycle or Process

    The video is quick to access, easy to watch and stimulates more than one sense at the same time. It always has its “what” of entertainment, even if it can have an educational or training character. And that is a symbol of flexibility and efficiency. Video allows, better than any other tool: Ensure the emotional side inherent to a face-to-face Laos Phone Number Data interaction; Promote enthusiasm and dynamism in the relationship; Be relevant and non-intrusive in timing. The-video-marketing-in-social-distancing A report by the video platform Vidyard states that 90% of marketers use video as part of their online strategy and that 40% of businesses use video to drive business conversions . By 2021, 80% of online traffic will be video! But Vidyard presents an even more relevant data: 90% of customers say video helps them make purchasing decisions.

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    Video Marketing Drives Sales in the Following 3 Ways

    This fact is strongly supported by the demand for case-studios and video testimonials. Video is increasingly used in reviews, stories and sharing experiences. And it is already considered one of the best Social Proof digital actions – extremely important for the purchase decision. Consumers like to click the “play” symbol! 15 Worldwide Video Marketing and Video Sales Statistics That Can Change the Course of Businesses A website is 53% more likely to ATB Directory reach the top of Google if it includes videos (Invisia) Video increases organic traffic to a website by 160% (ConversionXL) A landing page with video can increase the conversion rate by up to 80% (Unbounce) Adding videos to email increases clickthrough volume by 300% (HubSpot) People spend 2.6x more time on websites that have videos (Wistia) More than 50% of online users look for videos related.

  • Paid Social Media Guide Importance of Goal Setting

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    Outlining the objectives of your Paid Social Media Campaigns is vital to measuring results and adjusting and improving their performance. The prior definition of objectives will allow you to translate your Social Media Strategy into concrete actions that are simpler to carry out. What can be measured can be improved. Peter Drucker Why should we define objectives for Paid Campaigns? Before moving on to any Social Media Campaign, the definition of objectives is essential and must start from the general to the specific. In general, all brands want to grow quickly, but it is important that they do so in a sustainable way. If there is no prior definition of concrete objectives this will not be possible. They may be betting on campaigns wrongly, which will not allow achieving the objectives and therefore, these will not generate return.

    What Types Of KPIs Are There

    However, at the level of campaign creation, the definition of objectives also has a great impact. The objectives will affect: The Social Network to invest; The type of Campaign to develop. The definition of the Campaign’s segmentation. The display locations of the advertisements; The content to be presented (in terms of image and copywriting). The landing page of the campaign; The KPIs to analyze. Thus, setting objectives is one of the bases for Kuwait Phone Number Data defining a Social Paid Strategy, together with defining Buyer Personas and analyzing the competition. What objectives do we need to set and why? Defining objectives prior to any marketing action is the essential basis for assessing its performance. This characterization can also be extremely useful for adjusting the strategy over time.

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    How Do I Know If I’m Achieving My Goals

    Marketing Objectives Then, you must stipulate the Marketing objectives to be achieved. That is, through your actions what do you intend to generate? Awareness; Trust; Sales or Leads. 3rd Step – Objectives of the Campaigns Finally, you need to establish your objectives for each Campaign on the different Social Networks. That is, when the visitor sees/interacts/clicks on your ad, what do you want to get? Achieving these types of goals will help you achieve your marketing goals. More Awareness; More Followers; More Contacts; More Sales; More Store Visits; More ATB Directory Phone Calls; Defining these 3 types of objectives is an extremely important task that should not be overlooked. Only then will you be able to determine whether your efforts are (or are not) having results and contributing to your performance.

  • Social Media Guide How to Develop an Organic Strategy

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    Working a brand’s Social Networks dynamically and effectively involves careful management that goes far beyond creating a page and making sporadic publications. Developing an online strategy for your company’s Social Media is crucial to achieving the intended goals. Proper management of Social Media platforms is an extremely dynamic and very specific job. Each brand’s strategy must be unique, adapted to its needs, focused on its Buyer Personas and adjustable over time. There are some important steps that should be part of any rigorous Social Media strategy. 8 Steps to Creating an Organic Social Media Strategy Step 1 – Performance analysis so far Step 2 – Benchmark Step 3 – Define the general and SMART objectives Step 4 – Understand your audience Step 5 – Define your brand’s TONE and VOICE Step 6 – Decide which Social Networks to be on.

    Define the General and Smart Objectives

    Decide the type of content to publish on Social Media Step 8 – Develop the content plan for Social Media how-to-develop-an-organic-strategy-for-social-media-02 cta-download-guide-social-networks Step 1 – Performance analysis so far First of all, it is important to evaluate what will be the starting point of your Social Media Strategy. If you already work with some networks, it is important to answer questions such as: What is being done? How are you doing it? What are the results of this action? Assessing the current state of your business is the basis for Korea Phone Number Data outlining what to do next. Can we take advantage of what is currently being done because it is working or will we have to adapt? Step 2 – Benchmark In order to evolve, it is essential to know where we stand in relation to others. In this sense, the benchmark, that is, the comparison between your performance and that of competitors in your sector, can be very useful.

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    8 Steps to Creating an Organic Social Media Strategy

    Using the competition as a reference point to guide your actions can be very positive to take your business further, to understand what they are doing and that results in an increase in community or interaction with publications. In this guide we will have an article entirely dedicated to the study of competition in social networks. Step 3 – Define the general and SMART objectives The third step is to clearly define what you want when working with your company’s Social Networks. You should stipulate the objectives for your specific case. The question you should ask is: What do you want to achieve through your Social Media strategy? Increase the ATB Directory number of followers? Make the brand known? Disclose new product/service? Increase traffic to my website? Sell ​​more products? Asserting yourself as an expert in a certain area? Even if your goals change later on, it’s essential to set a goal to start with. After that, you need to convert your initial general goals into SMART goals.

  • What is the Unique Value Proposition

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    In Digital Marketing, the Unique Value Proposition (UVP) represents something so precious that it can be seen as the “diamond” of your web pages. Whether on a Homepage, Landing Page or Pillar Page (service or product) the UVP must be present and be the first thing that users see. What is it and why is it important? UVP represents the foundation of your competitive advantage. This value promise describes what your brand has to offer as a distinctive feature. A good Value Proposition will grab the visitor, make them stay on the page and want to know more. The Unique Value Proposition should not be confused with a tagline or brand signature. The main difference is that they may or may not mention what their brand promises, while UVP must do so. When correctly structured and presented, the Value Proposition will allow immediate delivery of your message to the user.

    Examples of Unique Value Propositions

    Thus, on any page where it appears, the UVP must always be positioned above the fold , that is, visible as soon as the visitor accesses it, before scrolling. The goal is for it to remain and/or take action on the page in question. How to create a Value Proposition? what-is-unique-value-proposition-00 The Value Proposition Canvas is a tool that helps you create your proposal value in a structured way. What must have? There is no universal rule, but the ideal India Mobile Number Data structure of a Value Proposition might include the following basic elements: Title : Your promise in its pure state, through a short and direct headline; Subtitle / Body Copy : A small block of text, with 2 or 3 sentences that develop a little more about what you are promising; Bullets : The main reasons to believe in this promise, something that supports the previous information.

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    Adaptation to Page Typology

    You can highlight relevant numbers of your business, the main benefits, features or certifications, for example; Image : The chosen image should help reinforce the proposal in order to give more strength to the words. Images or graphic elements that distract attention are to be avoided. 3 tips to give more Power to your Message The effectiveness of ATB Directory the message conveyed through your Value Proposition will depend a lot on the impact it manages to have. There are some tricks that can help intensify that impact and thus make your message stand out. 1. Talk to the user The message must be fully addressed to the reader, both in terms of speech. In terms of their needs. Expressions such as have, achieve or reach are privileged and your value proposition. Must be aligned with the Pain Points of your audience.

  • Content Marketing Guide 5 Steps to Digital Content Planning

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    After defining the Content Marketing Strategy and adapting the type of content to your objectives and the buyer persona , it’s time to roll up your sleeves and get to work! It is at this point that you must gather the entire team that will participate in the creation process and do the Digital Content Planning. 00-5-steps-for-digital-content-planning 1. Organize the Editorial Calendar According to everything you defined in your content marketing strategy , you can define the editorial calendar. You must stipulate what content you will create and when you will publish it. To organize the calendar and optimize the process over time, you can use any format or tool that suits your work team. The most important thing is to create the editorial calendar in advance and assign tasks (and respective deadlines ) to each team member.

    Everything Ready Just Need to Put It Online

    Brainstorm ideas Once the topics to be addressed have been established, gather the team and it’s time to think about the topics! This process can be difficult to unlock, but after “breaking the ice”, really innovative ideas can Hong Kong Phone Number Data emerge to develop valuable digital content. And when the EUREKA! does not appear immediately? 5-steps-for-planning-digital-contents-02 there are some tools you can use to choose. Or analyze the best titles for your blog articles: hubspot’s blog. Topic generator portent’s content idea generator title. Generator blog title generator headline analyzer by. Coschedule on the other hand, if a topic related to your. Products or services is arousing the curiosity of users at that moment, you can. Take advantage of the hype to talk about it and show. How you can help the persona with what your brand has to offer.

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    Organize the Editorial Calendar

    Search by Themes Having defined the topics you intend to develop, you must “look around”. Read about them, see what has already been done and research your competitors’ approach to the same subject. suggestion-blog-made2web Attention! The goal in this step is not to copy, but to get an idea of ​​what has already been done in each theme so that you. Can produce new and original content that is even more valuable. 5. Create the Content With the editorial calendar, keywords and themes defined, we move on to creating the content! At this stage, each team member must know exactly the tasks to be performed and the deadline for completing them. Regardless ATB Directory of the type of content chosen, everything must be reviewed to avoid failures.

  • Social Media Guide How Do I Monitor My Competition

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    For an efficient management of the Social Networks of any company, monitoring the competition is something that must be taken into account. However, this follow-up must be based on the right objectives: to guide and streamline your actions with a view to improving results. On the other hand, it is important that it does not take up too much of your time or attention. Monitoring the competition is important, but we must not and cannot allow ourselves to be consumed by it. Monitoring the actions of competitors on Social Media can be extremely useful to optimize processes and thus save time and money. Do you know who your competition is? A simple definition of competition can be translated into brands, or companies, with a size and experience equivalent to yours and that operate in the same business area.

    Steps to Effectively Monitor Your Competition

    However, you can go further in this identification and distinguish between: social media-guide-5-how-to-monitor-my-competition The latter generally corresponds to larger or more experienced companies in their area of ​​activity and with greater recognition. The strong market positioning of these brands can serve as a source of inspiration, marking the place to which you would like to ascend in the future. cta-download-guide-social-networks Why is Greece Phone Number Data monitoring your competition important? In most cases, a strong presence on social media is a critical element in a business’s digital marketing strategy. Thus, knowing the competition and understanding how it operates offers. Us a vision of where and how we position. Ourselves in relation to it. It allows us to formulate a more complete strategy and make informed decisions, discover. Threats to our business and gaps in our current social media. Strategy, thus giving us the opportunity to reformulate and improve it.

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    Realize How the Competition Works Social Networks and Their Results

    I want to monitor my Competition > 3 Steps to effectively monitor your competition on Social Media 000-guide-to-social-media-5-how-to-monitor-my-competition 1. Determine who your competition is The first step in this monitoring is to understand who your competitors are. Therefore, for this analysis it is important to search for the core keywords of your business. Understand who appears in the search results and if it makes sense to monitor them. Also try to find out which businesses similar to yours your audience follows and interacts with on social ATB Directory media and after analyzing them if it makes sense to include them in your list. After these steps, in order to be able to monitor the competition well and not feel that. This action is taking up more time than expected, it is important to narrow this general survey. Down to a top 5 and from here to proceed with your analysis.

  • Social Media Guide When and How to Use Hashtags in Posts

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    Hashtags are present in almost all Social Networks and can bring advantages when used correctly. Knowing when and how to use them will help you increase the organic reach of your publications and achieve greater engagement. What are hashtags and why are they important? Hashtags simply correspond to terms, or keywords, preceded by the symbol and act as links to a set of posts on the same topic. When associated with publications on Social Networks, hashtags help to achieve greater reach, hence their importance. Reaching a larger audience, interaction tends to increase, which can captivate. New followers for your brand. Cta-download-guide-social-networks. What types of hashtags are there? Hashtags can be divided into 2 main types, according. To the number of publications they aggregate: volume hashtags they. Have more than 500k publications.

    Focus Too Much Content on a Hashtag

    They are useful for reaching a large number of people. specific hashtags They have less than 500k publications. They are useful to Germany Phone Number Data captivate people interested in that specific topic. guide-to-social-networks-4-when-and-how-to-use-hashtags-in-posts To get the best results, the use of each type of hashtag should not be done in isolation, but should be balanced between the two. For example, if a post uses 6 volume hashtags, you should use an equivalent amount of specific hashtags. How do they work? Since they group posts related to the keyword they represent, hashtags make searches easier. Most Social Networks allow the user to follow hashtags, starting to see posts (from different sources) related to their specific interests.

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    Avoid Using One Hashtag Per Word

    This is how hashtags get your content to potentially interested parties, which can bring you new followers! Hashtags can give your posts a “boomerang effect”: They help us go further and, when you come back, they can bring you new followers! Which Social Networks should be used and how? Social network To use or not to use? Why? In what quantities? Instagram Yes, it is the Social Network where it makes the most sense to use hashtags. Hashtags were born on Instagram, so they make perfect sense to use on this platform. Ideal: 12 to 20 Maximum: 30 (but it may already be considered spam by the tool) Facebook No, you shouldn’t use hashtags ATB Directory on Facebook. It has been proven to decrease interaction and attach a negative charge to posts, making them look like fake content.

  • Content Marketing Guide Content Marketing and the Buyer’s Journey

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    Your Content Marketing Strategy should be based on the characteristics and needs of your buyer personas. However, it is also necessary to consider the Buyer’s Journey phase. The Importance of the Buyer’s Journey The Buyer’s Journey, or buying journey, is the path that each potential customer takes before actually making a purchase. It is essential to understand each step of this journey to deliver the appropriate content across different maturity levels. In order to be able to correspond to all stages, it is essential to complement it with a keyword study to assess what the persona is looking for at each stage. Only then will you be able to create the right digital content, regardless of the material you choose. content-marketing-ea-buyers-journey 1. Top of the Funnel – Attract The buyer persona is in the awareness phase.

    Bottom of the Funnel Convert

    You have a problem ( pain point ), but you still don’t know how you can solve or overcome it. The main objective here is to educate to attract . First to identify the problem, then to present possible solutions with educational content on the topic. content-marketing-ea-buyers-journey-educate 2. Middle of the Funnel – Engage The persona is looking for France Phone Number Data available solutions to solve their problem and we want you to consider your company’s solutions at this stage. The main purpose of the content at this point is to persuade to engage , presenting the solutions in such a way that they are seen as solving the problem. content-marketing-ea-buyers-journey-persuade 3. Bottom of the Funnel – Convert In the Decision Phase, the buyer persona will opt for a solution, product or service, to solve their initial problem. The main objective of the content in this step is to convince to convert.

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    What Should You Retain for an Effective Content Marketing Strategy

    Therefore, you must show that yours is the best solution among all. content-marketing-ea-buyers-journey-convince 4. Beyond the Funnel – Enchant Despite having made a purchase, you should not fail to pay attention to the customer. It’s essential to continue to engage them with appropriate content so that they stay true to your brand and may ATB Directory even recommend it to others. The goal is to enchant them to make them ambassadors of your brand! content-marketing-ea-buyers-journey-enchant-1 What should you retain for an effective Content Marketing Strategy? A good Content Marketing Strategy must focus on the buyer persona, but in a way that is adjusted to their level of maturity along the Buyer’s Journey. Always remember the stage that goes beyond the purchase and also create content to pamper your customer! This is what will keep your brand alive in everyone’s memory.