The sales funnel is one of the most widespread marketing tools on the market. Much is said about its concept, its applications and advantages. However, it is not possible to explore this methodology without understanding the customers’ point of view and their needs. For this reason, we decided to prepare this content based on our experience to bring a little practical experience and, with that, enrich your knowledge. In this article you will get to know what the sales funnel is, find out how each step works and you will know which mistakes to avoid. Keep reading to understand more about it and find out about all the details! Sales Funnel: What is it and how does it work? In a simplified way, the sales funnel is the graphical representation of the customer’s purchase journey from the first contact with the brand to the moment of sale.
What Mistakes Should Be Avoided
You may have noticed that a funnel is wide at the top, but that it gets narrower. The relationship with customers also follows this flow, the objective is to attract as many interested parties as possible and filter which ones are compatible with the company and may, in the future, become customers. There are three stages in the funnel that you cannot Italy Phone Number Data miss and develop specific content for each stage. sales funnel Attraction It is the top of the funnel, that is, the widest and most accessible part. At this point, companies are focused on attracting those interested in consuming the content. The idea is that the more the better, as the goal of the strategy is to demonstrate that the customer may be facing a problem.
Failing to Plan the Purpose of the Content
At this stage, it is recommended to create a sense of identification. Interest in knowing more about the products and services offered. However, we have not yet reached the moment of closing a sale. As we have not gone through the other steps. The focus should keep the audience interested in your content. Often, the tactic used to achieve this result is called a CTA or Call to Action. This is a command that is used in text, in hyperlinks, in posts in social ATB Directory networks. Even in videos to encourage continued interaction with the company. In addition, it makes the potential customer consume. Differentiated content and continue generating traffic to the website or blog. Sales funnel consideration well, the potential customer. Is already aware of what their pains are, but they are still not. Convinced that your company has the best solution for them.