Austria Business Directory

Tag: Cell phone Number Data

  • Paid Social Media Guide 7 Best Practices for Creating Ads

    Rate this post

    However, we can define a set of general rules, or good practices, that should be at the base of the creation of any effective Social Media Campaign. 7 Best Practices for your Ads on Social Media 1. Determine objectives and target audience before creating your ad for social networks. There are 2 essential steps that you should never forget: define. The objective of your campaign it is this objective that. Will guide all the actions of the campaign, therefore it must be aligned with. Its objectives in terms of digital marketing; define your target audience only by. Knowing who you intend to address will you be able to assess where your audience is.

    Always Add Parameters in the Ad’s Destination URL

    Define where your ads will be published According to your objectives and target audience, you will then choose the location to create your Paid Campaign. First, you must select the Social Network that best suits your purpose. Then, within each one, just choose the best channel to advertise: No feed or timeline; In stories; Through direct message; Others. paid-social-networks-guide-6-7-good-practices-for-creating-ads-places-for-posting-ads 3. Define the type Russia Telegram Number Data of ad you want to create At this stage it is necessary to choose the most appropriate format for your ad, considering all its specific characteristics: Image (single or carousel); GIF; Video; Text; or others. You should take into account, in addition to the objectives and your audience, the tone you are trying to give to your communication. 4. Adjust ad content and size Each of the Social Media Platforms has its own characteristics and rules.

    Phone Number List

    Define the Type of Ad You Want to Create

    On Facebook , remember that the amount of text is limited to 20% of the image. Thus, images with a higher percentage of text will certainly have less reach, which will result in a worse performance for your ad. On the other hand, this rule no longer applies on Linkedin, for example. Here the main concern should be to create useful content for the user. In the case of Instagram, the specifications for publishing an ad in a story or in the feed are different. You have to adjust the dimensions of the images. Analyze the ATB Directory maximum and minimum time of each video, for example. Review the technical specifications of each type of ad and check the restrictions of each Social Network. This is the only way to ensure that the message is correctly conveyed to users.

  • Covid-19 – The Digital Influencer

    Rate this post

    The Digital transformation of companies was being implemented, until just over 6 months ago, with more or less intensity. Depending on the maturity of the sectors and the vision of their managers, but the Covid-19 emergency changed some priorities. From one moment to the next, many organizations saw their operations suspended and their employees at home. Faced with this new reality, the companies’ reaction can be structured in three phases. 3 Business Reaction Phases Phase 1 – Paralysis Companies don’t know how to act. And they are faced with numerous questions: How long will the situation take? Is it worth changing the business model and processes? What to do? Phase 2 – Adaptation When they realize that the restrictions are lasting, the adaptation phase begins. Changing business models, processes and behaviors in the way their employees work.

    Behaviors and Ways of Working

    Phase 3 – business recovery companies internalize the new business and work praxis. And deal naturally with the restrictions imposed by circumstances. The most capable ones take advantage of the new circumstances to explore new opportunities. For growth and recovery of their businesses. Covid-19-the-digital-influencer-3-stages-of-companies-reaction depending on. The sector, the success with which each company manages to emerge from this new Qatar Telegram Number Data reality depends on the time spent in Phase 1 and Phase 2. The shorter the duration of these two phases, the more easily companies can resume their business, or even emerge as market leaders against competitors who had more difficulty in the first two phases. The new market reality has driven businesses towards greater digital interaction.

    Phone Number List

    Automation and Support Tools

    In view of the reactions that we have felt in the business community, it seems to us that this study empirically to other countries and also to Portugal. Sales Forces and Marketing With confinement, sales forces were completely, not knowing how to establish points of trust with their customers. This situation led to the leadership of many companies placing the Digital Training of their commercial teams as a priority on their ATB Directory agenda, thus marking the triggering of the Adaptation phase that we saw earlier. covid-19-the-digital-influencer-the-sales-forces-and-marketing-00 Digital sales enablement is based on three dimensions: 1. Digital Methodology The aim is to implement a methodology that allows trust in the digital relationship between the organization and its customers.

  • Best Practices for a Successful Blog

    Rate this post

    In 2020 the 7th Annual Study on Blogging Statistics came out. This work is the result of collecting and crossing data from more than 1,000 bloggers. With a lot of statistical data and its analysis by world. Experts in content marketing. From the relationship between results and content, we. Were able to draw several conclusions that can be seen as good practices to. Implement in the production and optimization of content for your blog. In this article, we selected. The 8 statistics that we considered most relevant and added our inputs so that. You can develop a successful blog – starting in 2021! 8 Important Statistics About Blogging Française | 1. How long should a blog article be? We start with the note that everything will depend on the type of blog and your specific goals. A news blog should feature shorter posts that peak searches quickly.

    What Can’t Be Missing from a Blog Article

    While in a blog with educational objectives, the articles are longer and more explanatory, in order to deepen the themes presented, and tend to last over time. However, in the study in question, statistics reveal that the longer the article, the better the result… check Above 1,000 words for sure! The numbers do not surprise us. At Made2Web we always Poland Telegram Number Data defend that a blog article must have over 1,000 words. They are more complete and educational articles for the buyer persona, and end up positioning your company as an opinion leader on a given topic. We also add that in articles over 1,500 words, you can always take advantage and develop another type of content for download, such as, for example, an ebook or a concept guide.

    Phone Number List

    How Should Blog Articles Be Disseminated

    In news blogging you can share 10 articles a day, the same does not apply to other companies. The study says that a higher frequency of publication brings better results. check It depends… but often! The publication frequency must be adapted to your company. However, we believe that publishing at least 1 article per week is a good starting point. The ideal will be to test until you realize what makes the most sense for your business. 3. What content format should a blog article have? Each blog article can be created in many different formats, from ATB Directory opinion pieces. How-to guides, news and many others. Defining the type and structure of the content. To be published will depend on your communication objectives at each moment.

  • What Is Local Seo and What Are Its Advantages

    Rate this post

    The increase in searches for local products and services, or “near me”, is the basis for the importance of developing a Local SEO Strategy. When someone searches locally for the solutions your company offers, it’s vital that your brand comes up among the first results. This is the main objective of working on Local SEO. It’s no use offering the best products or services in your neighborhood if no one can find them online. To gain access to all the benefits of Local SEO, it is essential to understand what it consists of and what precautions you should take when implementing a strategy of this type. What is Local SEO? Local SEO can be defined as a set of actions whose. Objective is to present your business in the results of local searches.

    Where Are Local Results Displayed on Google

    In this case, when we work on seo, we use certain keywords to direct customers to the business. Such as “sushi restaurant”, for example. Already in a local seo strategy. It is necessary to add terms related to the geographic location. Of your restaurant, such as “sushi restaurant lisbon ”. 3 advantages of local seo what-seo-local-consists-and-what-are-its-ebook-advantages-of-google-my-business-where-are-displayed-local-results-on-google. Advantages-of-seo-local improves brand reputation regardless of the size and sector. Of activity of a company, local seo has a positive impact on its reputation. Knowing the exact address, contacts and opinions Philippines Telegram Number Data of other customers about a brand gives a more real perception of it and this builds trust. Attract customers from nearby For most businesses, a Local SEO Strategy is beneficial because it helps bring more customers to the company’s store or physical space.

    Phone Number List

    Who Should Care About Developing a Local SEO Strategy

    Did you know that 46% of searches on Google are about local information? And that local search results result in sales 28% of the time? Source: Hubspot Increases regional authority A good Local SEO Strategy will help your business to appear in the first places of the results, whenever there is a search relevant to your company. Thus, the user will give it greater credibility compared to its competition in that region. Where are local results displayed on Google? A Local SEO Strategy will help your brand or company to be better positioned in the ranking of local ATB Directory results. On Google, these are displayed in 3 possible places. Google’s Local 3-Pack When doing a search on Google that associates a service with a location. 3 results always appear, duly marked on a map: Google’s Local 3-Pack.

  • Social Selling Guide How to Build a Strategy

    Rate this post

    Social Selling is, more and more, a concept to be explored. Companies to achieve better results in their sales. In this article, we explore this definition in depth to demystify misconceptions about the subject and highlight the importance that a Social Selling strategy can have, regardless of the size or business area of ​​the organizations. As we have seen, Social Selling uses Social Media platforms to find the best prospects and nurture a relationship with these potential customers. This is the basis of any Social Selling strategy. 4 Common Obstacles to Adopting a Social Selling Strategy 04-common-obstacles-to-adopting-a-social-selling-strategy Despite all the benefits. Positive results that adopting a Social Selling strategy can bring, some organizations tend to resist change. The barriers presented are several and many of them have to do with lack of knowledge on this topic.

    Define the Social Networks to Be Used

    Recognizing obstacles is the first step to overcoming them. 1. Lack of knowledge about the new Digital Age Even in cases where top management understands that the new Digital Age is already a reality, their experiences and knowledge about digital are usually very limited. Having some notions about new technologies is far from being enough New Zealand Telegram Number Data to achieve a broader perspective on their implications for the economy, industry and organizations. 2. Fear of taking risksstrategy Mainly in organizations that managed to be successful and have good results over the years, the fear of changing strategy is undeniable. In these cases, the tendency to persist in the methodologies that have always been Ends up working against the companies. In a rapidly evolving world, refusing to join the digital transformation is left behind.

    Phone Number List

    Create Awareness in the Organization About Social Selling

    If the market is changing, it is up to organizations to follow this change. 3. Absence of strategies for the Digital Transition This impediment derives from the propensity of. Traditional management to focus on the immediate, instead of defining long-term strategies. Contrary to what one might think, the Digital Transition does not have to be a dramatic process. Does it need to happen overnight. In fact, recognizing its inevitability may be enough ATB Directory to draw up an action plan for the future and implement it in time. 4. Non-existent, ineffective or insufficient resources the lack of confidence in digital led many companies. To allocate little or inadequate resources to the development of this area. The habit of assigning these tasks to interns, or to. Less qualified staff, is changing in national companies, but we need to go further.

  • Paid Social Networks Guide How to Monitor Results and Optimize

    Rate this post

    Monitoring Social Media Campaigns is a mandatory step for anyone who advertises on these platforms, for two main reasons. On the one hand, this is how we perceive whether the results are in line with expectations, given the initial objectives. On the other hand, this monitoring will allow us to detect errors and correct actions in real time. Closely monitoring the performance of your ads is essential to achieving the intended objectives. How to monitor the performance of Campaigns? To be effective, the monitoring of any Campaign on Social Media must, above all, be appropriate for each case. In this field, there is no universal solution: concrete adjustments are always necessary according to the specifics of your business and campaign specificities. The analysis of the results can be done in several ways and through different tools, free or paid.

    What Platforms Are We Advertising on

    It is also essential to take into account which platforms we are advertising on: facebook, instagram. Linkedin provide different metrics and data. Platforms-campaigns based on our experience, at made2web, we chose to carry out. A combined study, using the analysis tools of the social networks themselves and google analytics. Thus, we get a more complete view of the performance of the ads we are promoting. In your case, it all depends Malaysia Telegram Number Data on what you want to measure and how you want to measure it. In general, there are some essential steps that are common to all types of Campaign monitoring. What were the initially set goals? In the first instance, it is never too much to reinforce the importance of defining objectives in Social Media Campaigns . When measuring results, everything depends on the objectives initially defined for each campaign.

    Phone Number List

    What Were the Initially Set Goals

    It is on this information that monitoring should be based. Let’s look at two concrete examples: If the objective was to increase the community then we will have to analyze metrics such as the acquisition of followers and the cost per follower; If the objective was to fill in a form on the website then we will have to analyze a wider set of metrics: impressions; clicks; Conversions; Cost per click; Cost per conversion; Length of stay on the website; Bounce rate. 00-goals What platforms are we advertising on? Then, we have to adapt our monitoring to the ATB Directory Social Networks we are advertising on, because not all of them give us the same metrics. As we have seen, creating a Campaign on Instagram can be done through two platforms: the App or the Business Manager, also known as Ads Manager.

  • Top 7 Digital Marketing Trends for 2021

    Rate this post

    We’ve made a list of the top 7 digital marketing trends for 2021. Among the 7, we highlight two that stood out a lot in 2020, both in the general. Community and in the requests that we received and responded to as an. Agency: the video and the email. Video took the final leap in 2020, with. The entire digital community (consumers and providers) preferring and interacting. With this type of digital communication, in the most different ways: synchronous and asynchronous. Videos, from webcasts, masterclasses, lives , case-studies, promotional, technical and vlogs. Sales processes also made the shift to video and today the video selling strategy is seen not. Only as innovative, but also effective with a very high roi. Email marketing has multiplied its strength by. Combining perfectly with 2 of the best. Digital marketing strategies – marketing automation and video marketing.

    Digital Transformation in the Spotlight

    There has never been so much commercial interaction via email as in 2020, so it is expected that Email will continue to be the simplest, cheapest and most productive way for one2one communication with unique content personalization features. 7 trends that promise to outline the Digital Marketing of 2021 (Presented in no particular order) 1. Social media Prolonged confinement and the new reality of teleworking have largely contributed to the Netherlands Telegram Number Data social media strategy occupying a prominent place. Social networks bring people together and favor the speed of transmission of digital content. In 2021, social media will be one of the digital marketing trends to follow closely. For B2B companies in the context of Social Selling , as it allows them to adopt a one 2 one communication approach (Account Based Marketing) . For B2C companies in the context of new possibilities for researching and buying products online.

    Phone Number List

    7 Trends That Promise to Outline the Digital Marketing of 2021

    Facebook, Instagram, LinkedIn and Youtube will be the main social platforms of 2021. social-networks-1 2. Virtual events In 2021, virtual events will continue to be part of the strategy of brands that saw their costs decrease in 2020 and ROI rates increase with this type of actions. Emphasis will be given to live broadcasts, broadcast on numerous channels simultaneously, and which are closer to the real experience of participation, even with all the risks they entail. 3. B2B eCommerce E-commerce set records in 2020, both in B2C and B2B companies, due to ATB Directory the need for businesses to reinvent themselves. It should be noted that the B2B companies that joined E-Commerce took advantage of the opportunity to become ubiquitous, at a specific time when confinement forced many purchasing departments to transform the relationship with their providers.

  • Social Selling Guidehow to Measure and Analyze Results

    Rate this post

    There are those who believe that Social Selling is nothing more than selling through Social Networks. If you’ve already read this article , you know very well that this idea is nothing more than a myth and that a Social Selling Strategy goes far beyond that. Social Selling uses Social Networks to look for prospects and interact with them in order to deepen their connection to the brand. Based on the relationship of trust that Social Selling allows to build, the sales process is then made easier. The results it allows to achieve make Social Selling a strategy increasingly implemented by companies that want to increase their sales and profits. Regardless of the actions chosen and how they are implemented, measuring and analyzing results is always important to keep your Social Selling Strategy on track and aligned with your goals.

    How to Improve the Indicators

    Social Selling: The importance of measuring resultssocial-selling-the-importance-of-measuring-results A properly implemented Social Selling Strategy can bring multiple advantages. However, its effects and benefits can only be quantified and optimized if results are measured and evaluated. For this, it is necessary to define objectives and metrics Mexico Telegram Number Data that allow the monitoring of these results in each of the digital platforms used. LinkedIn, for example, provides a set of tools and data that make this analysis much easier. Although all accounts on this Network have access to this information, not everyone knows how to take advantage of these features. How to measure strategy success on Linkedin For your Social Selling Strategy on Linkedin to be successful, there are some metrics that you can analyze and improve.

    Phone Number List

    The Importance of Interactions

    SSI (Social Selling Index) What is it? The Social Selling Index, or SSI, is one of the most effective metrics to quickly evaluate the results of the efforts applied in your Social Selling Strategy on Linkedin. Each account has its own SSI and you can check yours by clicking here . You will have access to your current Social Selling Index, a set of data and indicators and also some. Suggestions for actions to improve them. the 4 pillars Your Social Selling Index is ATB Directory determined. Combining data from 4 indicators, frequently analyzed by linkedin. It is the following 4 pillars that determine your overall score. The ssi. Social-selling-guide-4-how-to-measure-and-analyze-results-4-pillars-of-social-selling-index. Establish your professional brand; find the right people; interact offering insights. Create relationships. Quickly, through an analysis of the graphs of each pillar. You can see which achieves the worst results and invest in its improvement.

  • The World Is Changing What Is the Role of Sales Forces in B2b

    Rate this post

    The world is changing and B2B organizations are wondering about the future of their sales forces. What will the salesperson of the future look like? The answer is not easy, not least because there are several formats, typologies and ways of selling, but one thing is certain there are three forces that are contributing to the change in Sales. The pandemic only accelerated the change that was underway and confronted the most skeptical with the new reality. 3 forces contributing to sales change 3-forces-that-contribute-to-change-in-sales 1. Behavior of the new business consumer new-business-consumer-behavior as a result. Of technological evolution, safeguarding sectoral and geographic asymmetries. That sooner or later will naturally converge, we can say that the business consumer. Is today ‘connected’ to the digital universe and does his research, the exchange. Of experiences and a substantial part of the interaction online.

    Technology and Artificial Intelligence

    On the other hand, with the global availability of valuable information, it has become more demanding, does not expect less than customized solutions to the needs of its business and has little tolerance for organizational complexities, demanding responses and transactions in real time. 2. Productivity productivity Faster ‘product to market’ cycles, customization of the offer. Lobal competitiveness and pressure on gross margins, is leading the business fabric to focus its initiatives on productivity gains, in all functional areas. Sales is one such Lebanon Telegram Number Data functional area, and companies are looking to get more business with fewer resources.

    Phone Number List

    Dimensions of B2B Seller Transformation

    Technology and Artificial Intelligence (AI) technology-and-artificial-intelligence Technology is a particularly relevant force for change, as it not only has a direct impact on what the salesperson of the future will be like, but also reinforces the two forces described above. Artificial intelligence is already replacing some commercial functions with the use of advanced bots. And it is now empowering the ‘new salesperson’ with analytical ‘insights’ that will ATB Directory allow them to create a new dynamic of value creation in their relationship with their customers. The technology associated with ai in the form of automation tools will free human resources from heavy. Administrative tasks, so that they can focus on relationships, non-intrusive and on multiple digital channels depending on the customer’s preference.

  • 8 Elements to Create a Conversion Optimized Landing Page

    Rate this post

    When creating a landing page, all elements must lead the user towards a goal: conversion. Users who arrive at this type of page must take action, usually by filling out a form in exchange for an offer. When well designed, the landing page clearly presents your offer and directs attention to the objective, whether it is a request for contact, an appointment or the download of content. In this article we share some good practices, in terms of text and design for landing pages, to enhance the user experience and guide them towards conversion. Best Practices for Creating a Landing Page 1. No external navigation To create a good landing page you must eliminate potential vanishing points . If the user has already arrived at your page, you won’t want them to leave without converting. This practice is often used on these types of pages, but also in checkout processes.

    Clear and Concise Titles

    This will help you stay focused on completing the intended action. 8-elements-for-a-conversion-optimized-landing-page-without-navigation 2. Value proposition What does the user have to gain from your offer? This is your value promise and must be presented immediately : above-the-fold and next to the form . It should summarize in a few key points what the offer includes and why it is so valuable. In a short list anticipate and answer any Laos Telegram Number Data questions from users about your proposal. 8-elements-for-a-landing-page-optimized-for-conversion-value-proposition 3. Conversion form The form is essential on a landing page, as it is through it that users provide information to be able to give them what they promise. You should consider, mainly, two points: the data you want to obtain and the location of the form. The quality of these leads increases the more data users are willing to give. However, having too many fields to fill in can scare users and be a reason to leave the page (and that’s not what we want). A short form is more inviting to fill out and generates more leads.

    Phone Number List

    Best Practices for Creating a Landing Page

    Therefore, think about the information you need in your strategy and only ask for the essential data to be able to follow up on the lead. Regarding localization, from the tests we’ve already done at Made2Web, above-the-fold forms are the ones that convert the most. But it’s all a matter of analyzing user behavior and figuring out whether to change the position of this element. 8-elements-for-a-conversion-optimized-landing-page-conversion-form 4. Clear and concise titles Titles, in addition to helping to divide information along the page, are the first elements that users read “diagonally” when landing on a landing page. You should enrich the pages with relevant ATB Directory information to add value to your promise and convince the user to fill in the form. Use organized, clear and concise titles and subtitles to subdivide topics or modules. A clear message will reach the user faster, increasing the likelihood of conversion. 8-elements-for-a-conversion-optimized-landing-page-conversion-form-clear-and-concise-titles 5. Relevant images It’s true that a picture is worth a thousand words, but… avoid the distraction . On a landing page, images should be relevant and help users understand your offer.

  • Video Guide The Role of Video in Sales Support

    Rate this post

    Video Selling allows you to accelerate the Sales Cycle, bringing in more customers with less effort and time investment on the part of salespeople. What is Video Selling? We can define Video Selling as a strategy that uses video to help in the sales process. Introducing video communication makes it easier to connect with prospects and thus convert opportunities into new customers. The application of this strategy to the sales context is a way of differentiating itself from other companies that can become an important competitive advantage. cta-download-guide-video Why use Video for Sales? Many sales professionals can instinctively see the power of video when applied to a business strategy. However, others tend to resist change, perhaps because they are stuck in their habits and routines.

    Introducing a Prospect or Customer

    Video makes communication more interesting, visual and human, therefore, more memorable. Seeing the interlocutor’s expressions and reactions helps to generate empathy and build trust. Every time an email includes a video, the response rate increases by 8X. On the other hand, when a prospect watches videos of a product, the probability of buying Kuwait Telegram Number Data it becomes 85%. ( Vidyard ) Benefits of Using Video for Sales Sales professionals currently face 2 major challenges: On the one hand, the pandemic required physical distancing between people, which brought added difficulties to commercial work; On the other hand, with the globalization of access to information, the consumer does not like to waste time, tends to reject intrusive sales actions and view sellers as unreliable. It is in this context that the video enables an approximation, because it more easily creates trust and credibility.

    Phone Number List

    Responding to Questions or Queries

    In addition, applying the video in sales allows you to. Video-guide-2-the-role-of-video-in-sales-support-benefits-of-using-video-for-sales. Explain complicated topics, or demonstrate services or products, in a simpler way and in a short time. Through video we were able to show and explain instead of just describing. Overcoming the distancing dictated by the pandemic and creating long-distance relationships with. Prospects and customers. More general or personalized, video helps bring. People together; save time as it gives rise to ATB Directory better response rate. The time spent by sellers trying to attract and captivate potential customers is reduced; Accelerate the Sales Cycle, because it provides all the information necessary to speed up decision-making. Thanks to video, it is possible to sell more in less time. Types of Videos in Video Sales As we have already seen, consumers are increasingly informed and often do without sellers in their purchase decision-making.

  • Social Selling Guide Tips and Tools for Success

    Rate this post

    Social Selling has gained increasing importance thanks to the results it allows to achieve in terms of sales. When done in the most appropriate way and using the best tools, it is possible to get the most out of your Social Selling Strategy. In this article, we have already deepened the definition of Social Selling , dispelled some myths about this strategy and presented the main benefits of its application in companies. Very briefly, Social Selling strategically uses Social Media to find and develop close relationships with prospects and customers, create and strengthen our personal brand, and position ourselves as experts in our field. When that connection is transferred to direct contact (through a phone call or a meeting, for example) closing sales becomes much easier.

    Find the Ideal Prospects

    6 Tips for the success of your Social Selling Strategy Social Media platforms can be very useful for brands and businesses to approach and interact with customers and potential customers. For this, there are some behaviors and precautions that you must have in order for your Social Selling Strategy to be successful. social-selling-guide-3-tips-and-tools-for-success 1. Create your personal brand In sales, image is essential, both in the real and digital Korea Telegram Number Data world. Keep in mind that Social Selling is always done person to person. Thus, the way you present yourself on any Social Network should be well studied, always with your buyer persona in mind. The goal is to make her identify and feel that your profile inspires confidence. social-selling-guide-3-tips-and-tools-for-content-success 2. Apply a content strategy Content is another important point to work on your credibility and succeed in Social Selling.

    Phone Number List

    Optimize your sales with Social Selling

    After choosing the Social Networks you want to work with, commit! Develop the most suitable content strategy and stick to what you set out to do. A steady pace of publications, sharing valuable content and relevant interaction with your contacts are part of any effective Social Selling strategy. To make the most of your content, apply the Pareto Principle: focus 20% of your time on content production and 80% on its dissemination on different Social Media ATB Directory platforms. 3. Find the ideal prospects Social Media can be very useful sources of information about your prospects, but you have to know how to listen. And it is Social Listening that will help you to know the main pain points of your potential customers . This will give you a huge competitive advantage when it comes time to present your solutions to them.